The sense of order is not only a natural form, but also a kind of regularity and orderliness, there is a lot of sense of order in our lives, and we are enjoying the visual impact brought by the sense of order at the same time.
Layout design refers to the layout design of text and graphics in accordance with certain scientific and artistic principles in flat elements. Then the sense of order is produced in the arrangement of these figures and words, and the sense of order must not only conform to a series of laws of human eye vision, but also conform to the laws of formal beauty. Layout design goes through three stages:
Classical. Classical layout pays attention to symmetrical and balanced layout layout, strictly abide by the unified size and specifications for the arrangement of graphics and texts, it requires strict symmetry on the left and right sides, word spacing and line spacing are unified, with balanced, elegant, romantic characteristics, it gives people a quaint and exquisite visual enjoyment.
Networked. Network layout is to try to achieve unity in design through a simple grid structure and almost standardized layout formula, its formation is the embodiment of people's pursuit of order and beauty, this layout uses a square grid as the design basis, the height and width of the layout are divided into many columns, thus stipulating a certain standard size, using this standard size to arrange elements, so that the layout appears rhythmic.
freestyle. The layout of the freestyle layout has no fixity, it is different from the rigorous symmetry of the classical layout structure, and different from the segmentation of the column in the grid design, it is a kind of free arrangement of the content of the font and graphics in the design, this layout pays attention to the relationship between space and blank, positive and negative shapes, its arrangement is full of changes, more imaginative space.
The sense of order plays an important role in the evolution of these three layouts, focusing on humanized design and conveying to the audience a visual experience of formal beauty. Today's layout design increasingly incorporates the ideas and principles of a sense of order.
The application of order in layout design is reflected in symmetry and balance, virtual reality and density, repetition and gradient, rhythm and rhythm, contrast and unity.
In layout design, symmetrical composition often has a solemn sense of ceremony, especially in book binding design, symmetry is considered a traditional way of typesetting, and good processing can also convey modern meaning. The balanced composition is more symmetrical and more lively, and the balance depends on the visual perception and experience of the viewer.
In the layout arrangement, the relationship between the figure and the bottom, the group and the spacing, the primary and secondary, the blank and the graphic, and so on are closely related to the equilibrium. In the design, the two forms of symmetry and equilibrium can be combined to break the visual equilibrium in the design, through imbalance, add discordant elements, resulting in conflicting and contradictory visual effects, causing tension and uneasiness, leaving a strong visual impression.
In the layout design, the virtual real processing of the picture can be subjectively processed as needed, the subject to be emphasized is processed as real, and the secondary object is processed as virtual, and the subject jumps out of the background through the virtual-real relationship to form a perceptual center.
In layout design, the size and spacing of text, the length and spacing of fonts, the size and spacing of fonts, the size of graphics, and the number of blanks have a dense relationship. The smaller the font, the more compact the font arrangement, and the more overlapping and interlacing of various visual elements, the more dense the effect.
Large areas of blank space or single block faces, font spacing, line spacing widened, enlarged graphics or images appear loose. In the layout design, the text of the layout and the surrounding blank space can also be said to be a relationship between virtual and real, in the design of the real-time layout, to take into account the blank virtual. Different blank spaces will produce different visual effects and give people different aesthetic feelings.
The sense of order that repetition has can produce decoration, and the repetitive figure has the unity of the whole, does not produce a sense of fragmentation, and can avoid excessive singleness caused by no pattern. However, a single repetition is too rigid and should be combined with other forms to obtain variations.
The gradient is a common technique in layout design, the gradient of the graphic can form a creative, make the picture interesting, but also convey a certain meaning, in the process of gradient to constantly find the similarity of the shape between the two figures, in order to form an interrelated, the internal connection of the two elements of things with the gradient process to show.
In layout design, rhythm and rhythm are reflected in the combination of various elements, typography design is mainly text, graphics and points, lines, surface symbol elements to organize and arrange, can be regarded as abstract points, lines, surfaces. A word is a point, a line of words forms a line, and several lines of words form a face. Through the organization of different points, lines, and surfaces, a rhythmic layout is formed.
In layout design, the contrast is reflected in the differences between different elements, which are uniformly manifested in the organization and coordination of various opposites. Only the contrast has a sense of disorganization and disorder, and the excessive unity that lacks difference will lose its vividness and be dull, and it is necessary to look for the visual effect of change in the unity.
First of all, in the unity of the comparison, layout design requires a sense of the whole, to maintain the consistency of style, according to the principle of the overall design to grasp the main and secondary content, black, white, gray arrangement, point, line, surface processing, etc., to partially obey the whole. The visual elements of the layout should be able to form a harmonious relationship between each other, rather than existing in isolation, and at the same time highlight the core theme elements in the design.
Secondly, to seek unity in comparison, the primary and secondary relationship can be formed through the difference between the contrasting factors. Among the elements in the layout design, some are important and dominant, while other factors form a unity with this as the main body or center, and the various contrasting factors can also be unified through geometric order, such as repetition, gradient, and symmetry.
How to flexibly apply the above five aspects to layout design, you can form a good sense of order, in a reasonable order, a fast way, an effective way of perception, to obtain the best visual effect.
In short, a sense of order is already an indispensable part of modern layout design.