The form of graphic and text arrangement can also be called mixed graphic and text arrangement. In a layout, if there is only text and no graphics, the layout will lack affinity, appear lifeless, so that the reader loses interest in reading; on the contrary, when there are only graphics and no text, the transmission of the theme content information will be obstructed, and the communication with the reader will be weakened, so graphics and text are indispensable elements in layout design.
Top and bottom partitioning refers to the arrangement of dividing the entire layout into two parts, placing pictures in the upper or lower half (which can be a single or multiple combinations), while the other part places related text. This arrangement of upper and lower partitions is one of the most commonly used forms of arrangement in graphic design.
The layout of the upper and lower partitions is clear, and in the choice of graphics, it should be selected to convey the theme information and have visual impact of the personality graphics, and the balance between graphics and text should be paid attention to when using. When designing, you can adjust the brightness and darkness of the color of the text part or achieve balance by deepening the background color of the text part, so as to avoid the light weight or the bottom weight. Placing the graphic in the lower part will make the layout have a stable and generous effect. Placing the graphic in the upper part will make the layout appear eye-catching and prominent.
Left and right partitioning refers to the arrangement of dividing the entire layout into two parts, placing pictures in the left or right half (which can be a single or multiple combinations), while the other part places related text. Left and right partition arrangement, easy to produce a sense of sublime solemnity, is a commonly used form of arrangement in the banner layout.
Left and right partition layout, due to visual reasons, graphics are generally placed on the left side, the right side is placed text and some small graphics, the left and right sides will form a strong contrast between virtual and real, resulting in a strong visual impact. When designing and using, we should pay attention to the balance of the overall layout to avoid making one side too heavy and one side too light. In order to avoid the contrast between the left and right parts is too strong, the partition lines of the left and right parts can be blurred, or the text can be repeatedly interspersed left and right to make the layout harmonious and natural.
Axis symmetrical arrangement refers to the arrangement in which graphics are placed on the axis line in landscape or portrait orientation, and the text is arranged on the top and bottom or left and right sides. The central axis of the layout can be tangible or intangible. This arrangement can reflect the elegance and solemn rigor of the publishing style.
A central axis symmetrical arrangement of the layout, with a good sense of balance. The horizontally arranged layout gives people a sense of stability, quietness and peace, and the vertically arranged layout gives people a sense of solemnity and solemnity. When designing and using, pay attention to the spatial level processing of corners and elements and the visual focus of the axis, otherwise it will make the layout too monotonous and dull.
Linear arrangement refers to the arrangement of graphics and text layouts in space as linear sequences. The line can be straight or torsionally curved. This arrangement is extremely dynamic. The arrangement of linear arrangement is suitable for layouts with more graphics, through the repeated arrangement of the distance and size of graphics and text, forming a rhythm, and attention should be paid to emphasizing the main graphic information when using, so that the layout is prominent and the visual process is reasonable.
Split interspersed arrangement refers to the layout of the division into geometric division, equal division, contrast division, gradient division, free division and other forms, so that graphics and text are interspersed and combined with each other.
Segmentation and interspersed arrangement can make the picture present an obvious sense of order, can effectively highlight the theme, produce rich changes in the visual, design and application should pay attention to the relationship between the primary and secondary and the grasp of the coordination between the pictures and texts, to avoid making the layout cluttered.
Oblique arrangement, also known as oblique arrangement, refers to an arrangement in which the placement of the main body graphic and text is arranged in an oblique manner. The oblique arrangement of the layout will produce a strong sense of movement and instability, with a strong visual impact effect. When designing and using, attention should be paid to grasping the rationality of the visual process and the rhythmic dynamics generated by the combination of graphics and text.
Ossified unit arrangement refers to the use of standardized, rational division method, the pictures and text on the layout are strictly arranged and placed in accordance with the grid. This arrangement can produce a certain degree of order. The layout of the bone lattice unit arrangement gives people a rigorous, harmonious and rational aesthetic. When designing and using, attention should be paid to the accuracy of the transmission of the main information.
Repetitive compositional arrangement refers to the arrangement of the formal repetitive composition of intrinsically related graphics and words. This arrangement makes the more complex information simple and clear.
The repetitive composition is arranged in many forms such as size, orientation, and repetition of grid elements. The repetitive composition of the size refers to the repetition of the shape of the graphic and the text, and the change of the proportion of the size; the repetition of the direction refers to the repetition of the shape of the graphic and the text, and the repetition of the direction; the repetition of the grid unit refers to the equality of the grid unit, and the repetition of the graphic and the text in the grid cell.
Visual center of gravity is an arrangement in which graphics and text are placed in the visual focus of a layout. The visual focus generated by the layout will make graphics and text more prominent. This arrangement has a striking, concise and elegant visual style.
Visual center of gravity arrangement can be divided into direct type, concentric type and centrifugal type. The direct type refers to the form in which graphics and text occupy the visual center of the layout, and the concentric type refers to the form in which the graphics and text move together to the center of the layout: the centrifugal type refers to the movement form of the figure and the text like a stone thrown into the water, producing a circle of arcs that spread outward. When using it, attention should be paid to placing the subject matter to be conveyed in the position of visual focus.
Free scatter arrangement refers to an arrangement method in which graphics and text are handled in an irregular decentralized state on the layout, and its structure is a free and irregular form. The layout is full of fun, with a lively and fashionable feeling. This arrangement produces a unique visual effect and is a modern approach to expression. When designing and using, attention should be paid to the configuration of graphic size, primary and secondary, and the overall rhythm, density and balance of the layout, so as to achieve scattered and not scattered.
Border enclosing arrangement refers to the centering of the graphic, surrounded by borders surrounded by text, or the text is placed in the center, and the surrounding border is surrounded by a graphic arrangement. This arrangement creates a sense of stability and security, and is often used for information-intensive typography designs. When designing and using, attention should be paid to the style and variation of the border, so as not to cause a dull visual effect.
Full-page spatial arrangement refers to a way of arranging the entire layout of the layout with graphics or text. This arrangement method is a composition form with a strong sense of modernity, and the artistic quality requirements for pictures are higher. The composition form of the picture theme determines the position of the text in the layout, and the title, caption, etc. can be placed on the picture above, below, left or right or in the middle of the layout. The layout of the whole-page space arrangement has a strong sense of the whole, and the visual communication is intuitive and strong, giving people a generous and stretching feeling.
Element overlay arrangement refers to a way of overlapping and overlaying between graphics and text. This arrangement is mostly used to save more space when the amount of information on the layout is large. Overlapping arrangement Due to the overlap between graphics and text, the design and application should pay attention to the grasp of text recognition, and at the same time, it is necessary to adjust the position, virtual reality, light and shade, so that the layout is both rich in layers and has a good function of transmitting information.