A brand is a name, term, mark, symbol, pattern or combination thereof that identifies the products or services of a seller or group of sellers, distinguishes them from the products and services of competitors, and promotes the satisfaction of consumers' rational and emotional needs.
Brand is a general term that includes many nouns, among which the naming of the brand should not only be able to distinguish it from other commodities and highlight the actual benefits brought to consumers, but also be rich in profound cultural heritage and can penetrate into the hearts of consumers. The naming of the brand is generally in the following ways:
First, utility naming, that is, naming the main performance and utility of the product, so that consumers can quickly understand the use and efficacy of the product, and facilitate association and memory. For example: cold, light wine, etc.
Second, character naming is named after a legend, a historical figure, the inventor or maker of the product, and a celebrity who has a special preference for the product. For example: Zhang Xiaoquan scissors, Li Ning sportswear, etc.
Third, the naming of the place of origin, named after the origin of the product, is intended to reflect the historical origin of the commodity and the endowment of the time and place, so that consumers can have a good association. For example: West Lake Longjing, Tsingtao Beer, etc.
Fourth, Geely naming, named after good wishes and auspicious words, not only sets off the excellent quality of the goods, but also caters to the good wishes of consumers and stimulates pleasant feelings. For example: Fushou wine, Jinlilai, etc.
Fifth, the naming of the manufacturing method shows the unique manufacturing process or arduous development process of the product, so as to improve the quality of the product and win the trust of consumers. For example: Beijing Erguotou wine, Fenghua mille-feuille cake, etc.
Sixth, image naming, with the image of animals and plants or a pattern containing a certain meaning to name the product, highlight its excellent quality and adaptability to the target customer, and trigger its good association. For example: wind fan, Mustang bicycle, etc.
Seventh, enterprise naming, to produce the product of the name of the enterprise as the commodity brand, which is mainly applicable to some of the famous enterprises that have enjoyed a good reputation in the minds of the majority of consumers, with the help of the reputation of the enterprise, but also to quickly improve the reputation of the product. For example: Panasonic, Changhong color TV, etc.
Eighth, transliteration naming, naming the brand name of the country of origin with the correct transliteration, so as to smoothly enter the market of other countries. Transliteration and naming should be smooth, interesting, and easy to associate. For example, Mercedes-Benz and MAXAM are all masterpieces.