"Acura brand officially withdraws from the Chinese market" This seems to be the biggest news in the automotive circle in recent times. Also as a Japanese luxury brand, look at the Lexus over the years with ingenious product standards and service brands, in the consumer audience market successfully occupy the first echelon of the luxury brand market. In contrast, the Sales Performance of the Acura brand continued to decline in the sales market.
Looking at the brand's model matrix, Acura currently has only two SUV models, CDX and RDX, on sale. These two models have not ushered in a replacement in recent years. The imperfection of the product matrix and the slow innovation of the model led to the final "delisting" of Acura.
But in the overseas consumer market, Acura is committed to maintaining market competitiveness through the filling and updating of the product matrix. This is not! Not long ago, Acura officially "returned" to the Integra model, which is nearly 20 years away from the previous generation model, and the emergence of Acura Integra is to replace Acura ILX, so it is not so much a resurrection as Acura launched a new Integra.
Acura Integra will go public in the first quarter of this year and is currently listed at a starting price of US$30,000 in overseas markets, equivalent to about RMB 190,000. According to the different versions, the new car has launched three model configurations, namely the basic version, A-Spec, and A-Spec Tech.
Acura Integra adopts a new family design concept, the hexagonal honeycomb grille with the blackened surrounding decoration below highlights the sports atmosphere of the front face, and the new light group design makes the front face look very sharp. The sharp lines outline the sense of sharpness that the Acura family should have.
The side profile of the body uses the sneaky rear shape to highlight the sense of youthful movement, and even has the visual effect of a coupe GT. The highlights of the side are the blackened five-spoke wheels and the embellishment of the yellow sports calipers, which highlight the sporty tone of acura Integra to the greatest extent.
Compared with the front face, which continues to have a strong family-style design language style, the design of the rear of the car can be described as "renewed", and the treatment of the lines is more "rounded and smooth". The new brake light set is highly recognizable, with a single exhaust air surrounded by black on the left and right sides, highlighting the strong performance of Acura Integra.
At present, the official interior of Acura Integra has not been officially announced, but the interior drawing of acura Integra's test model has been captured by relevant media overseas. Acura Integra adopts a new design layout in the interior, the central control adopts a suspended touch LCD screen, and the downward layout is the air conditioner outlet design of the eleventh generation Civic and the three-knob air conditioning operation.
Overseas media commented: "The new Acura Integra is quite similar to the Honda Civic Si in the design of the cabin interior, and its atmosphere creation has no longer the luxurious feeling that it used to have, but more of a fashion trend that young people like." Perhaps this also confirms from the side that Acura Integral will dominate the young market in the future.
Acura Integra uses the same powertrain as the Civic Si in the power section, with a 1.5T high-power engine with a maximum output of 200 hp and a peak torque of 260 Nm. In terms of the drivetrain, CVT has become the standard, and it is interesting that Acura Integra can provide a choice of 6-speed manual transmission in the A-Spec and A-Spec Tech versions, which shows that sportsmanship is greater than luxury attributes on Acura Integra.
From the perspective of product positioning, Acura Integra is more like a luxury version of the Civic Si, and from the perspective of the Price of the Civic Si at $27,300, equivalent to 170,000 yuan, it is true. In addition to Acura's luxury brand premium, Acura Integra emphasizes a sense of premium compared to Honda Civic Si in terms of material standards and driving tone. The new Acura Integra has also become a "double choice" for consumer users to meet luxury attributes and sporty tones.