Affected by the decline of new energy subsidies and the rise in raw material costs, since the beginning of this year, a crazy wave of "price increases" has emerged in the domestic new energy vehicle market. Pure electric vehicles as small as tens of thousands of yuan, and high-end new energy models with hundreds of thousands of yuan have been adjusted to varying degrees.
Recently, Euler Automobile also publicly announced on its official APP that from 00:00 on March 1, the official guidance price of the GT version of Euler Good Cat will be adjusted to 147,000 yuan, and customers who have previously paid a deposit will still enjoy the insurance policy.
In addition, Euler Automobile also announced that from March 1, 2022 good cats will also begin to accept reservations, and the new car will launch a total of 400km and 500km endurance versions, a total of four models, with a price range of 121,900-151,900 yuan.
Although the reasons for the price increase of most new energy vehicles are almost the same, Euler officials said that the price increase is also affected by the sharp rise in raw material prices, the decline in new energy car purchase subsidies and other factors, but it is worth noting that unlike most new energy vehicles "price increase without increase" model, the 2022 Euler good cat compared with the current model, in the configuration of a lot richer.
Compared with the current Euler Good Cat, the 2022 Euler Good Cat not only adds a Morandi color system, as well as a new customized interior with embroidery technology, but also adds inductive rear doors, electric adjustment of the co-driver seat, front seat ventilation and co-pilot seat massage, electric heating steering wheel and other configuration functions, while configurations such as 18-inch aluminum alloy wheels, body stability system, 360 ° panoramic image and other configurations will become the standard of the whole series.
In addition, in terms of intelligent configuration, the 2022 good cat will also provide automatic parking and driving assistance functions.
Although it is only an annual revamp, the abundance of Euler's good cat configuration is not small. It is worth mentioning that in order to meet the different needs of user groups for products, for the booking of the 2022 Euler good cat, Euler Automobile also played "private customization" and launched a "1 + N" sales model.
According to the official introduction, "1" refers to the basic version, and "N" represents a customized package that is personalized on the basis of the basic version. For example, if the user has a personalized demand for the body color, then the user can carry out additional personalized options according to their own needs for the appearance and interior color matching. In terms of intelligence, if users have a deep demand for intelligent driving assistance functions, they can also install an optional package worth 10,000 yuan for "intelligent driving assistance".
It is understood that in this set of "intelligent driving assistance" optional packages, it includes a number of intelligent driving assistance functions including ACC adaptive cruise, TJA traffic congestion driving assistance, LCK lane centering, LCA parallel assist, LDW lane departure warning and full-scene automatic parking system.
At the moment of the rising price tide, the right to configure optional and cost control is handed over to the user, so that the user can personalize according to their own needs. Behind this wave of price increases, it is not difficult to find that although Euler Good Cat seems to be following the trend of price increases, through the innovation of sales models, it actually has a meticulous consideration of the individual needs of users and the pressure of budget control.
In other words, on the basis of the comprehensive advancement of product configuration competitiveness, through innovative sales models, to balance the pressure of new energy vehicle price increases and the outbreak of personalized demand, Euler's move is not only conducive to the user's choice, but also consolidates the competitiveness of Euler Good Cat in the A0-level BEV market, killing two birds with one stone.
This is also expected to further promote the further breakthrough of Euler Good Cat in the market terminal. According to the China Automobile Association, the production and sales scale of domestic new energy vehicles is expected to reach 5 million units in 2022, and the development speed of Euler Automobile in the new energy vehicle market is also in the leading echelon. As a popular model of Euler's car, Euler Good Cat won the A0-class BEV market championship with a score of 50,931 vehicles in 2021.
2022 will be a big year for Euler Automobile's products. According to the plan, Euler Automobile will further launch new models with different personalities such as The Euler Ballet Cat and the Lightning Cat this year. As a car brand dedicated to female users, and the first car company in the world market to dare to position a female car brand, Euler's development performance since its inception is obvious to all.
It can be expected that at the moment of the rise of "her era", with the completion of new products, the improvement of product competition and the personalized innovation of sales models, Euler will also give more eye-catching results.