There is a passage in "The World of Man": "A certain season will be late, but no season can deliberately fail to arrive." Think about it carefully, the Sea Oath Mountain Alliance is not very reliable - the vicissitudes of the sea and the mulberry fields are often instantaneous, the earth and the sky are eternal, but things are people who do not fight and move from star to star, and the changes are really unstoppable. ”
It's another year of green grass, still ten miles of apricot blossoms. After a long winter, spring is still coming.
In this peach blossom and plum blossom march, there is anger everywhere, and the spring is bright and bright. Instead of sitting in the office and at home quietly watching the spring light disappear outside the window, it is better to take a walking journey and abscond into the spring together.
In order to live up to this Sunny Spring March, GAC Mitsubishi recently launched a spring video contest with the theme of "Outlander's Spring Fun Time", inviting car owners to drive their cars out, explore the footprints of spring, and bathe in the warm spring sun.
When traveling with the Orlander Mobile Edition, known as the "Urban Family Partner", how will the spring light in the eyes be different?
The Road to Spring, the Orlander Moving Edition is at your disposal
Life is tedious, but people who know how to live will always add some "material" to it and find a different kind of fun in an almost unchanging life.
And I think the best "ingredient" for life is travel.
As director Zhang Yimou said in the countdown to the "Twenty-Four Solar Terms of China" of the Winter Olympics: "Lichun is the end of the severe cold, the beginning of the day when all things in life recover", traveling in such a beautiful season, adding some sugar to life, and making the heart sweet.
Pick a day of favorable wind and smoothness, drive the Orlander mobile version, walk out of the city surrounded by high-rise buildings, come to the empty and refreshing suburbs, watch the grass long warblers fly, enjoy the mountains and flowers, can be described as a great joy in life.
Especially the car under the body - The Orland Obsidian Moving Edition, with the blessing of high-grade obsidian equipment, has a more youthful and dynamic appearance, which adds a lot of atmosphere to the spring tour.
Its front face has been upgraded to a special front grille, and obsidian black is used as an embellishment on the roof, tail, wheels and overall body, such as black mirror covers, black shark fin antennas and special smoked black wheels.
4735mm * 1810mm * 1710mm of length, width and height, with a long wheelbase of 2670mm, such a large space is enough to meet the travel needs of a family of five, and at the same time, its strong storage capacity, spring picnic can also be more abundant, even if you want to camp.
The rich spring mood is often hidden in the quiet place of the shooting, and if you want to enjoy a more pleasant spring light, you have to deal with the unknown complex road conditions when you travel, and as an urban SUV, the Orlander Yao mobile version with its own off-road gene can just "see the tricks and dismantle the tricks".
The Outlander Mobile Edition is equipped with Mitsubishi's original MIVEC engine, which matches the third-generation INVECS CVT gearbox, providing strong power support while balancing performance and fuel consumption. In addition, the Outlander Yao Mobile Edition has 2.0L two-wheel drive and 2.4L four-wheel drive dual versions to meet different consumer needs.
Among them, its four-wheel drive gene needless to say, has always inherited the EVO domination of the track S-AWC super all-wheel control system, can be adaptable, freely switch 4 driving modes, perfectly adapt to various road conditions, with the Dakar Dali champion tuning the professional chassis, even in the rough road, bring you super control stability and road adaptability.
In addition to the space and performance just needed, the Orlander Mobile Edition has also been upgraded in the safety configuration, using a high-safety RISE enhanced body, equipped with a full range of 7 airbags, and equipped with a new technology of 360° panoramic image, which can be seen in the places where gazc Mitsubishi attaches importance to users and cares.
The 2.0 two-wheel drive version and the 2.4L four-wheel drive version are 175,800 yuan and 197,800 yuan respectively, in addition to being able to order and withdraw now, there are a number of preferential policies, such as the spring tour activities mentioned at the beginning, more replacement gifts, group purchase profits, test driving gifts, etc., and currently support 0 down payment + 60 ultra-long loan period and a variety of 0 interest schemes, which can be described as full of sincerity.
From this point of view, the Orlander Mobile Edition is a well-deserved good partner for travel, and its existence not only makes the spring exploration trip more relaxed and pleasant, but also presents the brand warmth to consumers with full sincerity when it is warm and cold.
Spring Fun stems from the insight and temperature of the brand
In the past two years, many travel enthusiasts have had to shelve their travel plans and have been forced to pause the pace of travel, so in the post-epidemic era, people's long-suppressed enthusiasm for travel is extremely high, and for safety reasons, self-driving travel has become a popular choice.
According to the "Tourism Big Data Series Report" compiled by Mafengwo, since 2020, 88% of users have chosen to travel by car due to the epidemic, and after the epidemic was effectively controlled in the first half of 2021, 70% of independent travel users still choose to drive after major traffic. From January to July 2020, the consumption power of self-driving travel exploded, and the search popularity of "self-driving travel" keywords increased by 137% year-on-year compared with 2020.
Along with self-driving tours, there is also camping. According to the "Alibaba 2021 "Eleventh" Holiday Consumption Travel Trend Report", the number of camping products represented by tents rose by more than 14 times month-on-month, and more than half of domestic consumers had purchased camping-related equipment such as tents, moisture-proof mats, and sleeping bags; at the end of December, Taobao released the "Annual Top Ten Commodities" list, and camping products once again entered the list.
Whether it is a self-driving tour or a camping explosion, it is a manifestation of people's eagerness to travel for a long time, and the "Spring Fun Time of Outlander" activity planned by GAC Mitsubishi is based on the insight into consumers' self-driving needs, with its own brand appeal, inviting users to set off together and feel the fun of this season.
It is worth mentioning that the changes and upgrades made by the Outlander Yao Mobile Edition in terms of appearance and configuration are mostly to attract young consumers. It can be said that this wave of ACTION of GAC Mitsubishi is not only the brand's insight into the needs of users, but also the prejudgment of potential users' preferences.
GAC Mitsubishi has always been a brand that understands consumers very well, thinks about what consumers think, constantly upgrades products, meets diversified needs, and starts from brand activities, continues to deepen the relationship between brands and users, and uses content to build a "gravitational field" between brands and users.
A series of brand activities of GAC Mitsubishi include the cross-border "Bear Haunting Wild Continent" to send joy to parent-child families; the title music craft variety show "Let the World Hear", calling on the society to pay attention to the education of left-behind children; holding the "Discover the Unexpired Land" Tibet test drive activity; exploring the scenery of the plateau; organizing a stargazing trip to the northwest to enjoy the wonderful night of the starry sky...
Looking at the brand activities in previous years, and then today's seasonal limited travel, it shows the brand's keen insight, and puts the slogan of "driving the fun of exploration" of Outlander to the end, and these continuous, informative and interesting activities bring happiness to consumers, and also transmit the brand temperature to expand the brand connotation.
Undoubtedly, all brand activities are held on the basis of its solid product strength, which is why it can gain the trust of countless consumers and allow brands and users to gather together to explore fun.
Hopkins once wrote, "There is nothing as beautiful as spring." ”
Spring, no one can resist this vibrant season. However, the spring light is easy to pass, its pace is not stopped by the nostalgia of human beings, only by actively starting, facing the spring breeze of ten miles, to a self-driving tour, enjoying the scenery of the season, it can be called a real spring light.
A journey with the Orlander Mobile Edition permanently seals the spring light that will eventually pass away and cannot be reproduced in the owner's mind or camera, and the endless business in the spring also makes many people who have been running for life for many years feel more comfortable and experience the joy of life.
This seemingly ordinary spring tour is the performance of the brand concept of the GAC Mitsubishi brand to continuously take users as the core and gain insight into the needs of users, and it is also the intention of Thelander, a "city partner" who has been accompanying tens of millions of families.
In the future, we still expect THAT GAC Mitsubishi can bring more interesting new ways to play, not only allowing users to find spring fun, but also have the opportunity to feel the unique charm of other three seasons such as summer, autumn and winter, explore nature together, share a better life, and carry out the "fun of driving exploration" to the end, so that the brand can burst out of vigor like "spring".
*The pictures in this article are from the official and online