For many fruit powders, especially those engaged in animation production, video editing, architectural design and other professional fields, last night's night was really not in vain.
At 2:00 a.m. on March 9, Apple held a spring conference to launch a new "Green" color scheme of the iPhone 13 series, upgraded the A13 chip, supported 5G but still had a high cost performance of the third-generation iPhone SE, a new version of the iPad Air equipped with the M1 chip, and a "super big move" - Apple's strongest chip so far, M1 Ultra.
Let's take a look at the new iPhone SE: it still retains touch ID and a small 4.7-inch body, and still has only a 12-megapixel rear camera. At the same time, the machine has upgraded the same A15 bionic processor as the iPhone 13, which is 5 times faster than the iPhone 6s graphics processing speed, 1.2 times faster than the previous generation of iPhone SE, and also supports 5G functions.
In addition, the machine's backplane has also been upgraded to a stronger glass panel, which is more resistant to falls. It also has a more powerful battery life, video playback time is 2 hours longer than the second-generation iPhone SE, and 30 minutes when connected to 20W fast charge can charge from 0 to 50%.
Most importantly, the new generation of SE on the basis of "increased quantity", the price change is not large, the domestic starting price is 3499 yuan, compared with the previous generation of iPhone SE (starting price 3299 yuan) is only 200 pieces, so that many fruit powder shout "true fragrance".
The new iPad Air uses a 10.9-inch Liquid Retina display, equipped with Apple M1 chip, its 8-core CPU is up to 60% faster than the previous generation, and the graphics processor is up to 2 times faster, allowing users to run mobile games more smoothly, and also supporting professionals to run Procreate, uMake and other software that requires extremely high device performance, and also supports 5G connectivity. The iPad Air can also be used with the Apple Pencil and Magic Keyboard, making it easy for users to work anytime, anywhere.
Not only that, but its 12-megapixel front camera has also added a "character center" function to ensure that the character walks back and forth during the video call, and the camera still places the character in the center of the picture "C".
iPad Air has five colors of deep space gray, pink, purple, blue and starlight, and is priced from 4399 yuan. Like the new generation of iPhone SE, the Air tablet will also open for sale at 9 p.m. on the 11th, and will be officially shipped on March 18.
At the end of the conference, Apple also brought the M1 Ultra, the last chip of the M1 family, with 114 billion transistors, positioning desktop-level performance processors. From the outside, it is a collection of two M1 Max chips. According to the staff, Apple uses UltraFusion packaging architecture technology to connect the two M1 Max through the grain-to-die method, so that the chip memory bandwidth, core CPU, NUMBER OF GPUs, core neural network engines, etc. are directly doubled, achieving processor bandwidth of up to 2.5TB/s, etc., with a maximum computing speed of 22 trillion times per second, and can play up to 18 8K ProRes video streams at the same time.
At the same time, the chip also achieves "high performance, low energy consumption", GPU performance compared to M1 up to 8 times; compared with intel's latest processor i9-12900K on the PC platform on the market, the energy consumption is reduced by 100W in the case of achieving the same GPU performance, and the performance lead when using the same energy consumption reaches 90%.
And when the chip was put into Max Studio, it also became a veritable "performance monster" in the mouths of professionals. According to reports, max studio equipped with M1 Ultra chip, CPU performance performance compared with its own 16-core Intel Xeon processor Mac Pro is 50%, video editing performance increased by 80%. It can be used with Apple's latest 27-inch, 5G Retina display Studio Display to achieve better image and video display.
Comprehensively, this is a computer designed for music, design, video and other "studio" personnel, in fact, it is not suitable for ordinary users who only need to use the "Office three-piece set" for daily office. What's more, the Mac Studio alone, a small Mac desktop computer, is priced at as high as 29999 yuan in the version of M1 Ultra, and with a display (priced from 11499 yuan), the price directly exceeds 40,000 yuan, and the high price will also dissuade many people.
Which one are you interested in?
[Reporter] Xu Jun
【Author】 Xu Jun
【Source】 Southern Press Media Group South + client