Every new product launch is a grand event for Apple fans. In the early morning of March 9, Apple held a spring 2022 conference, and a number of new products such as mobile phones, tablets, and hosts were launched.
Due to the secrecy of Apple's launch, it is becoming more and more unclassified. The conference brought two mobile phones as expected: the third-generation iPhone SE that supports 5G, and the new color version of the iPhone 13. Will Apple's first affordable 5G iPhone bring shipping pressure to Android phone manufacturers?
What are the highlights of the conference?
On March 9, Apple held the spring 2022 new product launch. This is not only a grand event for fruit powder, but also a major event in the global technology circle.
As expected by the outside world, the new products released this time involve mobile phones, tablets, hosts, monitors and other aspects. Headline bacteria only from the mobile end and the PC side, a simple review of the highlights of this conference.
For the average consumer, mobile phones are obviously the most concerned new products. At this conference, Apple launched two new mobile phones, one is the third-generation iPhone SE that supports 5G, and the other is the iPhone 13 with a new color.
The iPhone 13 series, in addition to adding the color that is jokingly called "leek version" by A-share shareholders, has not changed much. The iPhone SE has changed a little less. This is the first SE to support 5G, equipped with an A15 bionic chip, and the endurance is slightly improved. Although there is little change, the starting price of the new model has increased by 200 yuan.
The fifth-generation iPad Air has more upgrades than mobile phones. The biggest improvement is the M1 chip that is only available in the Pro series. In addition, its 8-core CPU performance can be improved by up to 60%. For these three products on the mobile end, some commentators believe that in terms of innovative design, the lack of qualitative leaps is still "new bottle of old wine".
For fruit powder and technology enthusiasts, the biggest highlight of Apple's conference comes from the PC side. It is reported that Apple updated the M1 chip again and launched the M1 Ultra, which is mainly used in Mac desktops. Thanks to breakthrough grain-to-die technology, the M1 Ultra consumes 90% less power than today's 16-core PCs.
All in all, Apple's new product launches in recent years have become more and more lackluster, so that some reviews have called it "squeezed toothpaste innovation". Of course, for Apple CEO Cook, the routine of "new color matching to stimulate sales" is the most fragrant.
Android phone shaking?
Apple's lackluster innovation on the mobile phone side also shows that the smart phones in the era of stock competition have not been able to roll up big ideas. However, at this conference, Apple's first affordable 5G mobile phone has attracted much attention.
As the most cost-effective product in The Apple's mobile phone product line, the 5G version of the iPhone SE starts at 3499 yuan. Some commentators believe that the release of this product expands the price band of iPhone products, or will challenge the same price band products of Android manufacturers.
Some institutions believe that the listing of 5G iPhone SE series products will supplement the gap of 5G mobile phones at low price of iPhones, which is expected to further stimulate the replacement demand for 5G iPhones. The agency expects iPhone shipments to reach 245 million units in 2022. Futu Securities believes that the sales of the new iPhone SE are expected to exceed 30 million units, contributing $13.5 billion in revenue.
However, some analysts believe that "fruit powder" chooses the iPhone series of products and pays more attention to its positioning in the high-end market. Sales of the past two generations of iPhone SE products, whether in the domestic or U.S. and Japanese markets, have performed very generally.
Toutiao believes that although Apple's mobile phone has returned to the first place in the Chinese market, Chinese consumers have more options for xiaomi, OPPO, vivo, honor and so on in smartphone products. It is particularly important that domestic manufacturers will make more people-friendly adjustments according to consumer preferences.
For Android manufacturers, through the competition in these years, the product force is becoming more and more refined, and consumers are more aware of washing well, and in terms of shipments, they have also challenged the king status of Apple mobile phones several times. In the eyes of headline bacteria, the competition between the two sides has always been there, but for Android manufacturers, today's Apple is no longer an unattainable opponent. You tell me?