As Honda's high-end luxury brand, Acura's recognition and acceptance in China are quite average. Among them, the best-selling cdX model with the lowest price threshold, occasionally new cars will have four-figure monthly sales performance. However, in the main sales range of more than 200,000 yuan for Acura CDX new cars, the audience it faces is indeed more embarrassing. Young consumers who pay attention to petty bourgeoisie and light luxury, especially female consumers, have mainstream choices such as Audi Q3 and Mercedes-Benz GLA. For Acura CDX, it is more of a "big boy" who has a certain technical pursuit and experience in the car. (Remarks: The picture is Acura CDX 2016 1.5T Two-Wheel Drive Premium Edition)
However, it is precisely because Acura's potential customers know more about cars, so in the face of CDX's new car price, many potential customers are also willing to choose products with good car conditions in the second-hand market to reduce their budgets. After all, Acura's brand power and ownership are not enough to support the retention rate like Honda. Recently, there has been news that Acura will withdraw from the Chinese market, which will cause a further impact on the price of used cars in Acura CDX?
3 years of Acura CDX ≈ Honda Binzhi landed
Since acura CDX is not large, there are not many vehicles in the second-hand market. Based on the information we have gathered, the model is mainly based on the 1.5T version in the second-hand market. One of the more representative ones is a two-wheel drive version (the lowest match) that is licensed in 2019 and has a mileage of about 40,000 kilometers in 3 years. The new car guidance price of this model is 229,800 yuan, the owner's landing price is about 235,000 yuan, and the current sales price of second-hand cars is about 160,000 yuan. In the past three years, the loss is about 75,000 yuan, and the average annual loss is 25,000 yuan. This is a low level of retention rate for this price model, but with the Acura brand, it may not meet the psychological expectations of some potential customers.
This is also a common law in the second-hand car market, and extremely niche models such as Acura cannot achieve fast entry and fast exit like the mainstream Toyota, Volkswagen and Honda. The "pressure warehouse" of second-hand cars is obviously more than the new car 4S shop model, and the cash flow pressure is greater. From the perspective of consumers, customers who are willing to accept unpopular cars will have a slightly higher tolerance for prices. In general, the retention rate of niche models will be low, but there will be no cliff trend between them and popular cars. As for acura's current "withdrawal" rumors, whether it is the time of fermentation or the event itself, its influence may only stay in the car collection link. For car purchases, even if there is an impact in the future, the amplitude will not be too large.
But we return to the vehicle itself, as a model with only 3 years of card and a normal mileage, its landing price is far lower than the current mainstream joint venture compact SUV. To take a less appropriate example, compared with Guangben's hot-selling small SUV Binzhi, the top price of its 1.5T model is basically on the same level as the 3-year Acura CDX. Not to mention that they still have an essential gap in the strength of basic products such as body size, gearbox, chassis and so on.
Of course, you might say that the preservation of the value of the model in 3 years is only one of the references, and for those who buy used cars, the depreciation of long-term holdings is also worth discussing. In this regard, we analyzed the material of another model we collected. Another Acura CDX used car, its license time has been 5 years, driving about 70,000 kilometers, calculating the average annual mileage and the previous one is almost the same. However, this is a two-wheel drive premium version (two-wheel drive top match), the guidance price of the year is 259,800 yuan, the owner landing price is 280,000 yuan, and the current second-hand car sales price is 145,000 yuan.
It can be seen that acura CDX in the case of 5 years of age, the terminal sales price can still be folded in half. Of course, there are differences in vehicle condition (the model is in excellent condition). However, on the sales side, even the long-held Acura CDX will never be as salvage-value collapse as imagined. At the use end, for car owners, if they want to get rid of their hands, with reference to the market law of the aforementioned niche cars in the second-hand car transaction, the proportional gap between the car dealer's car price and the selling price is slightly larger than that of the popular volume model. Take CDX with vehicle conditions within 5 years as an example, the difference is basically in the thousands of yuan. If Acura determines to withdraw from the Chinese market, the difference in receipts with the same class of models may exceed 5 figures.
Raising a car is cheaper than Honda, but 5000km maintenance once?
As a Japanese luxury brand, Acura CDX is similar to the Lexus brand, providing free basic maintenance during its 4-year warranty period. In addition to the fuel additive project (about 147 yuan) that requires small maintenance at its own expense, in the regular use cycle, it is only about 60,000 kilometers, and it is necessary to replace the transmission oil for the 8-speed dual-clutch transmission, which is a relatively heavy burden on the car (about 1,000 yuan). However, the maintenance cycle of CDX after the first insurance is 5000km, which undoubtedly accelerates the frequency of going to 4S stores. As for the price, the official price of a single small maintenance is about 500 yuan. Considering that Acura is a luxury brand after all, in fact, in the regular mileage, its car maintenance cost is cheaper than Honda.
A slightly more troublesome point is after the release of the insurance, that is, the model of 4 years or more than 100,000 kilometers. Based on 20,000 kilometers per year, the cost of basic small maintenance is more than 2,000 yuan. More entangled is the process of going to the 4S store, after all, Acura's channel outlets are not many, even if it is a provincial capital, it is rare to have a full-time Acura dealer. However, it is reported that Acura models can also be maintained at some Guangqi Honda 4S stores. At the same time, if the use of fully synthetic oil, it will also help to lengthen the maintenance cycle. Both of these methods are suitable for the purchase of Acura CDX owners who have been out of insurance for reference.
summary:
Acura CDX, as the brand's relatively hottest model, will not be too generous in the second-hand market. Even in the face of rumors of withdrawal from the Chinese market, the impact on the terminal is far less than the impact on the car collection link. However, this does not prevent Acura CDX from buying used cars with good car conditions at a relatively suitable price. After all, most of the CDX used cars on the market are basically under the maintenance of the 4S shop.
Of course, if you buy an uninsured Acura CDX used car, it still depends on whether there are still Acura dealers in the local area. Even if you buy a delearized model, it is more suitable for the mainstream cities of the first and second tiers, and understand in advance whether the local Guangben dealer can provide post-maintenance and repair services. The last is to be prepared for the Acura brand to withdraw (or part of the business to withdraw) from the Chinese market, it may not have much impact on your car buying process, but it will definitely affect your future car use.