In a few days, the annual 315 party will be staged again, for enterprises, this day is undoubtedly very painful, after all, it is likely to be on the list, then it will be criticized by the people of the whole country, light profits fall, heavy bankruptcy liquidation. At the 315 party, the automobile sector can basically be said to be a must-perform project, and Volkswagen, Infiniti and other car companies that we are familiar with have been on the show. So which car company will be on the list this year? Today, we will pick a few of the car companies with the highest chances to warm up in advance.
First of all, it is naturally the Great Wall's Euler, as an emerging new energy vehicle company, Euler's main customer group is the female market. Its models are mainly round and cute shapes, and it is precisely because of the capture of this market segment that the Euler brand has grown rapidly after its establishment in 2018, and the cumulative sales volume in 2021 reached 135,000 units, which is enough to see that it has won the favor of the market.
However, the excellent sales results made Euler a little overwhelmed, and began to think of reducing the match. In the second half of last year, Euler Good Cat was exposed to the news of false propaganda, and the official introduction page showed that the car chip used Qualcomm's eight-core processor, while the consumer's purchase of the commodity car was only the old Intel quad-core. The lower computing performance of the old chip also makes it unable to support the normal use of various functions of the starting machine system, resulting in the car machine stuttering, frequent crashes, and poor experience of using 360 panoramic images.
What is even more unpleasant is that the Euler good cat exported to the Thai market uses Qualcomm chips, which is equivalent to giving good things to foreigners, but their own people want to use these outdated products, which is really difficult to accept, and thus causes large-scale customer complaints. After the matter was exposed, Great Wall Euler also quickly made feedback, giving consumers multiple rounds of compensation programs, and now there are many fewer complaints about good cats.
Lynk & Co, which has always been known for its high-end, has also been pulled out of the problem of reducing the allocation, the main problem model is Lynk & Co 01. In the official publicity, Lynk & Co 01 uses the same global standard, and the use rate of high-strength steel plates reaches 73.2%. At the same time, it can also be seen on the vehicle structure display map that the roof beam is made of ultra-high-strength steel.
However, in the disassembly of Lynk & Co 01 by a third-party testing agency, it was found that the roof beam was made of two steels of different strengths, the first half of which was grade A steel, and the second half was grade C steel, which was different from the schematic diagram shown at the press conference. This naturally caused dissatisfaction among customers, and the complaints about Lynk & Co 01 on the car quality network increased rapidly, and the main problem focused on "sales fraud and publicity are not in line with the publicity".
In the follow-up processing, the official Lynk & Co did not give a satisfactory answer, but said in the statement that "regarding the body structure indication, Lynk & Co currently does not have a unified indication specification", and did not answer to the point at all.
BMW won the luxury brand last year, which is inseparable from the important contributions made by the X3 and 3 series. However, these two cars have also recently spread the problem of burning oil. Many car owners reported that the models equipped with B48-TU had abnormally reduced oil, and there were oil stains in the first and second cylinder spark plugs. For this problem, 4S stores have denied it. If there are one or two cases, it is fine, but in today's large-scale outbreak situation, it seems that it is not a case problem, but that there are problems or hidden dangers in the design of the product at the beginning.
BMW is indeed not worried about selling now, and sales are booming, but if you see that the problem is not solved to consumers in time, it will hurt the brand reputation after accumulating.
summary
The above are a few things about quality issues in the car circle in recent times, whether it is 315 to choose one of them on the list or another "unlucky egg", we wait and see.