In the early morning of March 9, Apple held a spring new product launch. Although the process is only an hour, there are many surprises. The iPad Air5, Mac Studio workstation and the new color iPhone13 have attracted many users. The protagonist of the whole conference is the iPhone SE3.
In the case of poor sales of the iPhone 13mini and Apple's confirmation of cutting the iPhone 14mini, many people have speculated that the iPhone SE series will succeed the mini series and become the absolute main force of Apple in the small screen track and the sinking track.
Judging from the results, this is indeed the case, and the iPhone SE3 shows enough sincerity.
Apple applied the new processor to the SE series products for the first time, thanks to the A15 chip blessing, the iPhone SE3 became the most powerful device in the mid-range machine market.
It is worth mentioning that the iPhone SE3 is also the cheapest 5G mobile phone under Apple at present, for consumers who have always wanted to start Apple, but have not started due to financial pressure, iPhone SE3 is a good choice.
In fact, the configuration of the machine has long been revealed by supply chain sources. For such a mid-range positioning of Apple mobile phone, most users do not have too high expectations, after all, Apple has always insisted on high profits, in order to save costs, product hardware parameters will not be too good.
But objectively speaking, compared with the previous generation of iPhone SE, the new products do have a lot of improvements, such as adding 20W fast charging and 15W wireless fast charging, the charging time is shorter. Not only that, the addition of WiFi6 technology has also made the new generation of iPhone SE more power-saving and longer battery life. Although the camera is still "old-fashioned", the imaging effect is still very good under the blessing of the new generation of image fusion technology. In my opinion, the only regret of the iPhone SE3 is the appearance.
If the iPhone SE3 is replaced by the iPhone11 design, then the product will be a killer in the mid-range market, but unfortunately it cannot be replaced. The IPhone SE3 looks similar to the iPhone 8, and its overly old image is the biggest obstacle to product sales growth.
It is undeniable that the Chinese people's good feelings for Apple's mobile phones are indeed more than other mobile phone brands, but with the processor alone, it is difficult for Apple to establish a position like the high-end machine market in the mid-range machine market.
Of course, this does not mean that the iPhone SE3 cannot change the mid-range machine market landscape. In China, although the iPhone SE3 is difficult to grasp the right to speak, in the international market, the machine can cause a lot of trouble to the Samsung A series and domestic mid-range mobile phones.
Apple's appeal to the international market is stronger than that of China. Moreover, in many overseas countries and regions, there are no Chinese mobile phone manufacturers, and the shortcomings of the iPhone SE3 have been greatly weakened.
On the whole, the iPhone SE3 is an accurately positioned model, and success will not only determine whether Apple will continue to develop the low-end market, but also affect the survival of the Android brand. For you, at the 3499 price point, will you choose such a mobile phone?