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On March 9 this year, the iPhone SE3 was released, and the price of 64GB was 3499 yuan. In the past month, the sales of the iPhone SE3 are still flat, and many e-commerce companies have reduced their prices. More analysts said that the iPhone SE3 will cut production by 15-20 million units this year, while the original plan is only 20-30 million units, and this quarter will also reduce production by 20% compared with the original plan.
The iPhone SE series is a tribute to the classic, a model with high attention, and now the production has been reduced to millions of units. In fact, the iPhone SE3 production reduction is not only the emotional consumption, but also the contradictions and problems in the product, user and manufacturer 3 aspects.
The 01 iPhone SE3 itself is a product of long and short legs
The iPhone SE3 is excellent in terms of excellence, and the crotch pull is not as good as a thousand yuan machine. Equipped with Apple's A15 chip, and the A15 chip's running score is slightly higher than the Snapdragon 888 and Gen 1, it is reasonable to say that the performance should be very strong. But the use of a 60Hz refresh rate screen, 720P resolution, and a 4.7-inch small screen make the iPhone SE3 unable to play the advantages of the A15 chip when playing games or daily use, and overall it looks like a product with long and short legs.
02 Users feel expensive, and the demand for small screens is reduced
iPhone SE364GB sells for 3499 yuan, 128GB is 3899 yuan, this price can buy an Android flagship machine. In addition to the powerful chip of the iPhone SE3, it may be used for a long time, and other configurations are relatively "lagging".
1821 mAh battery for users who often use mobile phones now, to be prepared for 2 charges a day or 3 charges a day, but also a single card single standby, like my own use of two mobile phone cards users, in addition to the iPhone SE3 also have to buy a spare machine to install other mobile phone cards.
Now the mobile phone screen is getting bigger and bigger, although some people are pursuing small screens, but the 4.7-inch small screen is a bit "too small". As a female user, the 6.1-inch "small screen" phone I use now feels good, and it is more tiring to be a little smaller.
03 Apple's purpose of using the iPhone SE to seize the Android market share has not been achieved
The iPhone SE series is not Apple's flagship model and is less expensive than the iPhone. The industry generally believes that the main purpose of the iPhone SE series is not to make a profit, but to seize the market share of Android phones through the relatively low price of the iPhone SE series, so that more users can use Apple mobile phones and expand their own ecology. But now the market is weak, the iPhone SE3 sales are not good, obviously can not achieve its original purpose, production cuts are also a matter of course.
Now the homogenization of mobile phones is serious, the user's replacement time is also increasing, and even Apple has not made much innovation in recent years. In this case, manufacturers want to seek a breakthrough or pay more attention to the needs of users.
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