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In the early morning of March 9, Beijing time, Apple's 2022 spring conference was held as scheduled. Just an hour of the conference "high-energy transmission", netizens directly called "the digital circle is too rolled, Apple even rolls itself"!
This year's conference can be said to be the largest number of new products in recent years, in addition to the strongest chip M1 Ultra, but also launched the iPhone SE three generations, the new iPad Air and Mac Studio and other new products.
"King fried" chips, performance crushed
Apple released the strongest chip, the M1 Ultra, which is Apple's most powerful flagship chip and the last member of the M1 chip family.
Apple officials said the chip was "unheard of and crushing performance" and "will help the Mac desktop achieve an amazing level of performance" and could be understood as "a product with two M1 Max connected together."
Using Apple's innovative UltraFusion package architecture, the chip creates an Unprecedented level of Performance and Power soC chip through the internal interconnection of two M1 Max dies.
The M1 Ultra's data is staggering, with 114 billion transistors integrated, the highest number in the history of a Mac chip. Configurable up to 128GB of unified memory. Choose from up to 20 core CPUs (16 high-performance cores and 4 energy-efficient cores), 64-core graphics processors, and a 32-core neural network engine.
Netizens said that the performance of the chip is completely abusive to some mainstream chips at the moment, and even stronger than the new generation of breakthrough chips M1 Pro and M1 MAX that Apple just released in October last year, and Apple even "rolled" its own M1.
After the release of the M1 Ultra chip, the first computer equipped with the chip, The Mac Studio, was also unveiled at the conference. As a host of positioning studios, it uses a similar square design to the Mac mini. Apple says the M1 Ultra is 60 percent faster than the 28-core Mac Pro. GPU performance is 80% ahead of the Radeon Pro W6900X.
Spring is coming, and the phones are green too
Unlike the previous market prediction of purple, this time Apple's new color matching is very spring - iPhone 13 Pro Cangling green and iPhone 13 green.
The pricing of the two new color matching models remains unchanged, the iPhone13 green is still sold from 5199 yuan, and the iPhone13 Pro Cangling green is sold from 7999 yuan.
Other highlights
In addition, Apple released the new iPhone SE 3, the size of the continuation of the iPhone 8, but the fuselage weight is 4 grams lighter. The biggest highlight is that it is equipped with Apple's latest A15 bionic chip and supports 5G.
The newly released Studio Display display makes people "full of eyes". The display is equipped with a 27-inch 5K Retina display with brightness up to 600 nits, support for P3 wide color gamut, display over 1 billion different colors, and optional Nano-textured glass to further reduce glare. The A13 chip inside can provide innovative features such as character centering, spatial audio, and "hey Siri." In terms of external performance, the machine is equipped with a combination of 6 speakers, and with spatial audio technology, it can present a cinematic sound field.
Apple's stock price has not risen
Continue to be optimistic about the Apple industry chain
As of the day's U.S. stock close, Apple shares were down 1.17%.
Despite the sluggish consumer electronics market since the second half of last year, Apple's sales are still dominant. Statistics show that Apple led the global smartphone market with an annual revenue of $196 billion in 2021, accounting for 44% of the total global smartphone revenue that year. Apple's smartphone shipments reached 81.5 million units in the fourth quarter of 2021, accounting for 22% of the market, surpassing Samsung to become the world's largest smartphone supplier.
China Galaxy expects that iPhone shipments are expected to reach 245 million units in 2022, and continues to be optimistic about the performance of the core targets of Apple's industrial chain. At the same time, VR/AR, folding machine as an important innovation increment of consumer electronics, the future industry growth rate is relatively fast, it is recommended to pay attention to the industrial chain has a first release bureau of the company, such as Goertek shares, Changying Precision and so on.
Guosen Securities pointed out that Apple's global market share is still in an upward channel, the user base disk of the IOS system continues to expand, and it is recommended to pay attention to Goertek, Lixun Precision, Pengding Holdings, Wingtech Technology and so on under the catalyst of new product release.
Editor: Chen Qijue
Proofreader: Feng Wenjun
Editor: Zhang Dawei
Producer: Ji Yuliang
Editor-in-charge: Shao Ziyi
Producer: Pu Hongyi
Issued: Pan Linqing