On May 11, BCI's domestic mobile phone W18 (4.29-5.5) activation list was updated: due to factors such as May Day and the release of more new phones, the list has changed significantly this week, and Apple's market share has fallen to the lowest level in 2024. Because the iQOO Z9 series of vivo mobile phones returned to the list, Huawei also performed well, and the remaining Glory, Xiaomi and OPPO scores are very close, only Apple, which has fallen wildly, is out of place.
Compared with last week's results, the manufacturers that fell year-on-year were Huawei, Apple and realme, and the market share of other mobile phones also declined to a certain extent. The decline of Huawei mobile phones is expected, after all, the price of Huawei Pura70 series starts at 5499 yuan, and it is difficult for the market share to stabilize at the terrifying level of 20%. Apple's results this week are a bit of a surprise, Apple's worst score from 2024 is 12.8% (W6), but I didn't expect it to hit a new low this time. The market share of realme mobile phones continues to decline, and the just-released realme GT Neo6 will go on sale on May 15, and the results of next week are expected to fall.
In the first place is vivo mobile phones (including iQOO), with a market share increase from 15.27% to 18.79%, which is the fastest growing mobile phone manufacturer in the list, and is far ahead of the second place. Compared with last week's data, the market share of vivo mobile phones increased from 12.16% to 13.55%, and iQOO mobile phones increased from 3.11% to 5.24%. The obvious reason for the improvement of iQOO mobile phones is that the iQOO Z9 series is officially on sale, and the improvement of vivo mobile phones should be inseparable from the skyrocketing offline market during the May Day Golden Week.
In second place is Huawei, whose market share fell from 20.25% to 16.7%, but it is still well above the 14.2% in week 16. As a Huawei Pura70 series priced at 5499 yuan, it is already very powerful to be able to get such results, and it is difficult to find a second among domestic manufacturers. At the same time as Huawei's market share declined, Zhixuan mobile phones have increased significantly, with the market share increasing from 1.91% to 2.66%, which is likely to be related to the Huawei Pura70 series.
The third to fifth places are Honor mobile phones, Xiaomi mobile phones and OPPO mobile phones, with market shares of 15.19%, 15.11% and 15.05% respectively, and their market share has increased to varying degrees compared with last week. Among them, Honor and Xiaomi have no new machines on sale, and the reason for the year-on-year rise should be that the decline last week was too obvious, and this week belongs to a return to the original level. Because the first sale of the OPPO K12 was on April 29, the OPPO market share increased from 13.14% to 13.61%, but the OnePlus phone fell from 1.53% to 1.46%.
In sixth place is Apple's mobile phone, whose market share fell from 13.28% to 11.79%, reaching the lowest level of Apple's mobile phone market share in 2024. There are still 4 months before the release of the new iPhone, and perhaps there will be surprises in the upcoming 618 mid-year promotion, but I didn't expect that Apple's mobile phone also relies on promotions to increase sales. Ranked eighth is the real me mobile phone,Its market share fell from 1.24% to 1.12%,Followed by the upcoming real me GT Neo6,Considering the price of 2099 yuan and the price of 618,Qi Ji does not have much hope for the results during the 618。
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For the W18 domestic smartphone list, Qi Ji's thoughts are like this: because of the iQOO Z9 series, the improvement of vivo mobile phones is reasonable, but it is indeed unexpected to be far ahead again. With high-end flagship mobile phones, Huawei was able to get 20.25% and 16.7% results, and there is currently no second among domestic mobile phone manufacturers. The results of Honor and Xiaomi were expected, with the Oppo K12 having lower than expected activations and not feeling as good as last week's A3 Pro. It is unexpected that Apple's mobile phone will fall again, and the market share of realme and other mobile phones will continue to decline, and the life of small factories is indeed getting more and more difficult.
I'm Qi Ji, and the above is Qi Ji's thoughts. It's not easy to be original with code words, remember to pay attention to Qi Ji's thoughts if you like it, and you can also like, forward and comment. More interesting digital information is waiting for you. The picture comes from the Internet, invaded and deleted!