March 4 news, according to recent domestic media reports, the Japanese luxury car brand Acura is about to bid farewell to the domestic market, and the brand's dealers will also withdraw.
According to reports, Acura has gradually stopped importing cars and cars in the Chinese market since 2021. Some dealers said that acura models have been discontinued in China, and at present, 4S stores are still selling inventory cars produced last year, and withdrawing from the Chinese market is waiting for the final notice of manufacturers. In the future, the maintenance of Acura vehicles will be undertaken by guangqi Honda 4S store and will not be affected by the withdrawal of the brand.
It is worth mentioning that Acura's current various social official accounts are still in an updated state, and the official public account of Acura yesterday also updated the order information of Acura RDX titanium dark night limited edition models.
Launched in September last year, the model is limited to 500 units, has a dedicated custom code, and is priced in the range of 366,000-396,000 yuan. Now the model has been on the market for nearly half a year, which means that the 500 limited edition Acura RDXs have not yet been sold out.
According to the data, Acura was founded in the United States in 1986, is Honda Motor's high-end car brand, is also the first Japanese luxury car brand, its model development is carried out in North America, the earliest in 2006 in the Chinese market.
According to the data, the Acura brand only sold about 6,000 new cars in China last year, down nearly 50% year-on-year, and the annual sales volume of the two main sales models CDX and RDX did not exceed 3,000 units.
Acura has entered the domestic market late, and the brand recognition is not high. Later, although it was managed by Guangqi Honda in China, Guangqi Honda's advantages and resources in marketing failed to drive the development of the Acura brand. With the domestic automobile market entering the stock market in recent years, the attention of these "niche brands" has become lower, and sales have declined year by year, and it is ultimately difficult to escape the fate of exit.