With the launch of the "World of Warcraft" nostalgic suit, in recent years, the entire game circle has blown up a nostalgic wind, many old online games that have retreated behind the scenes have jumped out, in the name of feelings to launch the so-called nostalgic clothes, many of which were no one to ask about the failed works, or harvest users in the name of "feelings", this trend has become more and more intense, until the word "nostalgia" from a positive meaning to a pejorative meaning, only slightly restrained.
In the past year or so, the news of nostalgic clothes has become less and less in the game circle. Some media summarized the vigorous nostalgia frenzy of the past few years, and as a result of some exploration, it was found that in addition to the nostalgic clothes of "World of Warcraft" still advancing steadily, the rest of the games have returned to the state of "no one cares", some games have not been updated for a long time, and some quietly shut down the server, so that the nostalgic costume movement has some farcical meaning.
The fact that most nostalgic clothes are cold has also caused some sadness among players. After all, the decline of the terminal game is already a foregone conclusion, and players who like to play online games have also placed their hopes on nostalgic clothes, hoping that with the success of nostalgic clothes, game manufacturers will once again pay attention to the business of starting. However, players also know that game manufacturers launch nostalgic clothes with the purpose of making money, just trying to get the highest profit at the lowest cost, and the goals of the two sides are opposite, and naturally they cannot get a result that satisfies everyone.
However, on the side of game manufacturers, there are also their own "bitterness". After all, online games are a continuous operation of the service game, the game official must invest a lot of manpower and material resources on the game version of the follow-up research and development, in order to continue to meet the players' interest in the game, and in the current market pattern, invest a lot of money to develop a terminal game, to bear a relatively large risk, once the market response is lower than expected, it may bring great impact to the company - from the old paper pile to turn out the old game to engage in nostalgic clothes to harvest a wave of player feelings can, let us seriously develop the terminal game, Up and down the company you come to raise ah?
The end game is already yesterday's yellow flower, which is not only manifested in nostalgic clothes, and even for a long time, in addition to NetEase's "Against the Cold Water", no game on the market can achieve stable updates. And this is largely due to the fact that "Reverse Water Cold" is a game that was only listed in 2018, and its development company seems to be determined to do "Reverse Water Cold" as a word-of-mouth product, so it has been "losing money", so it will maintain that the game has been updated with about 1 more than 1 G per week since the game was listed, and there are expansion packs online every quarter, and behind all this is the continuous investment of the development company's funds.
According to NetEase's own announcement, before the listing of "Against the Cold Water", the research and development costs have reached several hundred million, and after the game is listed, it still maintains a huge R & D team of more than 200 people, and the salary expenditure of only employees is tens of millions per month, and after a few years of operation, it has "burned" at least five hundred million... Such a large-scale burning of money has indeed brought many "black technologies" and new gameplay and new content that players on the market are keen on, which has effectively enhanced the brand appeal of the game. However, if it is not that the scale of NetEase is really large enough and the obsession with the flagship of the martial arts online game is too deep, this large-scale investment is obviously impossible to do.
The game is a commodity, the market size becomes smaller, and the attitude of manufacturers will naturally become cold. So, what do you think of the fact that nostalgic clothes that were once all the rage are now mostly cool?