"Welcome to Chengdu to visit the World Horticultural Fair, let's go!" With the slow start of two tourist buses full of tourists, a "World Garden First Launch Group" composed of representatives of travel agencies from 21 prefectures (cities) and prefectures in the province, tourism industry associations and cultural tourism experts set off from Tianfu Art Park to the main venue and branch venues of the 2024 Chengdu World Horticultural Expo.
2024 Chengdu World Horticultural Expo and night consumption scene scene promotion
The 2024 Chengdu World Horticultural Expo, which opened on April 26 and lasts until the end of October, is a new core attraction for Chengdu's tourism and a new growth point for cultural tourism consumption this year, with domestic and foreign tourists flocking to Chengdu. With the arrival of the 5.19 China Tourism Day, the enthusiasm of the World Garden Fair was once again full. On May 17th, the launching ceremony of the "Travel to China, Happy Life" 5.19 China Tourism Day and the "Thousands of Societies and Thousands of Groups to Visit the World Garden" sponsored by the Chengdu Municipal Bureau of Culture, Radio, Television and Tourism and the People's Government of Chengdu Jinniu District was held in Tianfu Art Park, which officially opened the theme activity of "Thousands of Societies and Thousands of Groups to Visit the World Garden" that lasted for several months. During the event, the influence of the Chengdu World Horticultural Expo will continue to be enhanced through the promotion of cultural tourism, the issuance of consumption vouchers, the promotion of the World Garden by travel agencies, the promotion of the World Garden by talents, and regional linkage promotion, so as to boost the consumption interest of tourists, release the enthusiasm of consumption, and help the prosperity and development of Chengdu's tourism industry.
The launching ceremony of "Travel China, Happy Life" 5.19 China Tourism Day and "Thousands of Societies and Thousands of Groups Tour the World Garden".
The night view of the World Garden is dazzling, opening a new mode of spring and summer travel
The launching ceremony focused on the promotion of the 2024 Chengdu World Horticultural Expo and Chengdu's night consumption scene. "Park City, Happy Chengdu" not only interprets the core theme of the World Horticultural Expo, but also vividly portrays the all-weather comfortable tourism and livable environment of Chengdu. Chengdu changed into the "World Garden Night Costume", created a night tour of Jinjiang and Zide Teahouse cultural consumption experience scene in the World Horticultural Fair, and also launched night activities in the form of "cruise + hot pot" and "cruise + opera", so as to build a three-dimensional consumption space with Jinjiang waterfront linkage and immerse yourself in the life scenery of Chengdu with fireworks. The Culture, Sports and Tourism Bureau of Jinniu District also shared cultural and tourism resources such as the 3,200-year-old Jinsha site and the Tianfu Art Park, which shows the integration of nature and art, and invited tourists from all over the world to visit the Chengdu World Garden and appreciate the beauty of the prosperous era. Explore the Bashu resort and taste the charm of Jinsha.
AutoNavi Map released the preferential policy of 5.19 China Tourism Day
Invite thousands of societies and thousands of groups to a series of activities to help ignite the "World Garden Fever"
"There are activities every day, wonderful every week, and hot every month." Chengdu Municipal Bureau of Culture, Radio, Television and Tourism has further launched themed activities such as "Thousands of Societies and Thousands of Groups Visiting the World Garden" and "100 Talents Pushing the World Garden" in combination with the grand scenery of the World Garden, and continued to enhance the influence of the Chengdu World Horticultural Exhibition through multi-party stepping on the line, intangible cultural heritage performances and performances, and linkage promotion. For the summer, Chengdu Cultural Tourism plans to issue 30 million yuan of cultural tourism consumption vouchers to boost tourists' interest in consumption, release consumption enthusiasm, and help Chengdu's tourism industry prosper and develop.
On the day of the event, representatives of travel agencies from 21 prefectures (cities) and prefectures in the province, Chengdu Tourism Association, Chengdu Travel Agency Association, Chengdu Tourist Attractions Association and cultural tourism experts gathered together to form the "First Group of the World Garden", which opened the prelude to thousands of groups visiting the World Garden. They will have an in-depth experience of the main venue and sub-venues of the EXPO, and actively promote the special tour routes, activities and nighttime cultural tourism consumption scenes of the EXPO. This initiative will greatly promote the close cooperation between travel agencies in various places.
In the next few months, we will continue to carry out thousands of groups to visit the World Garden, etc., and continue to expand the influence of the Chengdu World Horticultural Expo. From June to October, representatives of travel agencies from Chongqing, Guizhou, Yunnan, Guangdong, Shaanxi, Gansu, Ningxia, Qinghai, Zhejiang and other provinces will be invited to visit in the form of local characteristic delegations to enjoy the "Grand Scenery of the World Garden". At the same time, representatives of overseas travel agents from Hong Kong, Macao, Japan, South Korea, Southeast Asia and other places will be invited to Chengdu, so that they can experience the "charm of the World Garden", further expand the international tourism market of the World Garden, and boost the confidence of tourism practitioners.
Multi-regional cooperation seeks a new chapter in the development of cultural tourism
At the launching ceremony, Chengdu Jinniu District, Pengzhou City and Deyang Shifang City jointly released a list of regional cooperation opportunities, and the three places will jointly build characteristic tourism brands, launch high-quality tourism routes, and innovate tourism cultural and creative surroundings to achieve resource sharing, complement each other's advantages, and jointly promote the prosperity and development of the cultural tourism industry. At the same time, Chengdu Jinniu District and Chongqing Yuzhong District also worked together to successfully sign a cultural and tourism cooperation agreement. The two sides will jointly explore new paths and models for the development of cultural tourism, and further strengthen the linkage between the two cities and districts with cultural and tourism landmarks such as the Jinsha Ruins and the Liberation Monument as a link, promote the in-depth integration of the cultural tourism industries of the two places, and jointly create a unique new cultural tourism experience.
Jinniu District, Pengzhou City, and Shifang City jointly released a list of regional collaboration opportunities
Chengdu Jinniu District and Chongqing Yuzhong District signed a cultural and tourism cooperation agreement
Travel around China and live happily. This year's "5.19 China Tourism Day", Chengdu Cultural Tourism has made full preparations for Chengdu's Dragon Boat Festival and summer tourism peak season, and strives to bring tourists a richer cultural tourism experience and increase the "happiness" of life. Through this event, Chengdu's cultural tourism market has further released its consumption potential, greatly boosted the confidence of cultural tourism practitioners, and injected new vitality and hope into the entire industry.