The 2024 Top of Shanghai Good Consumption Forum kicked off in Shanghai on May 15. Yurongchu, the self-owned brand of Beauty Beauty, won the Hard Science and Technology Strength Award for its excellent performance in product core strength, R&D technology, brand voice, etc.
The 2024 list of "science and technology" in good consumption is a "technology stock" and "potential stock" for consumption in response to the "three products" strategy of increasing variety, improving quality and creating a brand by the Ministry of Industry and Information Technology. With its profound R&D strength and excellent product efficacy, Yurongchu stood out from many brands and won the "Hard Technology Strength Award", which shows the recognition and support of the industry and consumers for the Yurongchu brand.
Recently, Yu Rongchu aroused a warm response at the Hangzhou Yimeishang Red Man Festival. Mr. Huang Tao, Chairman of Beauty Beauty Cosmetics and Founder of Yurongchu Brand, delivered a keynote speech on "From Emotional Skin Care to the Innovation and Development of the Beauty Industry" at the Global E-commerce KOL Marketing Conference. When people have negative emotions, cortisol levels in the body will increase, which in turn can cause problems such as repeated skin sensitivity, dullness, and looseness. Yurongchu's R&D team found that sufficient amount of saffron can inhibit the gene expression of enzymes related to cortisol synthesis, and greatly reduce the damage of cortisol to the skin. In addition, a sufficient amount of saffron can also increase the respiration rate of cells and mitochondria, increase the ATP in basic cells and mitochondria, "recharge" cells, and achieve the effects of repair, antioxidant and anti-aging. Based on this, the Yurongchu brand has launched a series of saffron rejuvenating products such as saffron essence oil and water-oil dual-phase essence to directly attack the core problems behind the skin.
The main brand of Yurongchu is the skin care concept of "nourishing emotions internally and nourishing skin externally", and is committed to helping consumers with sensitive skin solve skin problems from the root. In the future, Yurongchu will continue to deepen the emotional skin care track, study the skin care effects of Chinese herbal medicine, explore more possibilities for emotional healing, and continue to make efforts on the road of breaking through the new path and optimizing the new pattern of the industry.