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New Youth of the Two Sessions: The designer of the "National Ceremony" offers suggestions and suggestions for the development of Chinese arts and crafts

Hou Zhanying is a senior arts and crafts designer who has been practicing for more than 13 years and a young "post-80s" NPC deputy. With the Fifth Session of the 13th National People's Congress about to be convened, Hou Zhanying said: "I can't wait to bring the voices of frontline workers to the meeting. ”

New Youth of the Two Sessions: The designer of the "National Ceremony" offers suggestions and suggestions for the development of Chinese arts and crafts

Hou Zhanying, a deputy to the 13th National People's Congress and a designer, was interviewed. People's Daily reporter Yuan Meng photographed

"National ceremony carries a thousand years of civilization"

Hou Zhanying is currently the director of the design department of Beijing Grip Lafite Jewelry Co., Ltd., leading the team to design arts and crafts, including national medals, national ceremonies, as well as ornaments and ornaments used by ordinary people.

New Youth of the Two Sessions: The designer of the "National Ceremony" offers suggestions and suggestions for the development of Chinese arts and crafts

Hou Zhanying's team designed the "Dream and the World" jewelry box. People's Daily reporter Yuan Meng photographed

"The national ceremony is the embodiment of national culture and national image, first of all, it must have rich cultural connotation and meaning, and the design and production process must also be full of Chinese charm." Hou Zhanying attaches great importance to the combination of ornamental and practical works, and the integration of traditional craftsmanship and modern technology. The design of "Dream and the World" combines traditional Chinese crafts such as carving lacquer, filigree inlay, and engraving with 3D printing technology.

Hou Zhanying said that in the process of designing and producing national ceremonies, what she felt most deeply was her confidence in traditional culture, "We are willing to show the achievements of civilization accumulated over the millennium through the form of national ceremonies."

How to make "Chinese style" out of the "international style"? Hou Zhanying pointed out that innovation is crucial. She believes that the combination with modern fashion has revitalized traditional Chinese craftsmanship and culture, and the rising trend of national style and cultural creation is a good embodiment. "It is necessary to take the connotation of traditional Chinese culture as the foundation and capture the characteristics of modern fashion trends, and the two are integrated with each other." This requires designers to constantly explore, learn, and summarize a unique set of design methods. ”

New Youth of the Two Sessions: The designer of the "National Ceremony" offers suggestions and suggestions for the development of Chinese arts and crafts

Hou Zhanying, deputy to the 13th National People's Congress and designer. People's Daily Photo by Liu Ning

"Bring the voices of frontline personnel to the meeting"

Hou Zhanying was elected as a deputy to the National People's Congress in 2018, and this year is her fifth year in office. Although she is already familiar with the content and process of her work, the pressure is still very high. "I am a representative of the frontline workers at the grassroots level, and my suggestions need to reflect the voices of the frontline personnel and solve the problems of related industries. Participants represent all walks of life, and the suggestions and questions brought to the meeting should be both professional and targeted, which requires them to continuously improve the level of advice and suggestions. ”

Last year, Hou Zhanying put forward the proposal of "formulating a medium- and long-term development plan for the arts and crafts industry", which was adopted and implemented. This year, she brought two suggestions on "brand building in the arts and crafts industry" and "achieving sustainable and high-quality development of traditional arts and crafts talents".

Hou Zhanying found in the visit and investigation that at present, the mainland arts and crafts industry is still dominated by small and medium-sized enterprises, and most of the family workshop-style manual production, and there are shortcomings in brand establishment and market connection. Hou Zhanying proposed that it is necessary to open up the last kilometer of survival and development of non-genetic inheritance and arts and crafts enterprises, and encourage non-genetic inheritors and practitioners to build confidence, strengthen brand building, and promote the development of the industry by establishing a non-genetic inheritance qualification level review system, formulating price ranges, and including government procurement.

The attraction and cultivation of young arts and crafts talents has always been the most concerned issue for Hou Zhanying during her performance of her duties. "The personnel in the arts and crafts industry are aging, and there is a serious shortage of high-quality technical talents, so we need to innovate mechanisms and concepts and give more support from the institutional aspect." Hou Zhanying proposed that through school-enterprise cooperation to cultivate high-quality professionals, the government, industry and enterprises should cooperate to establish a talent incubation mechanism.

Hou Zhanying believes that more young people will devote themselves to the Chinese arts and crafts industry in the future. She said: "Many young people like and love traditional Chinese culture, and under the subtle influence of traditional culture, they can feel the pride of devoting themselves to this cause." What we inherit is not only craftsmanship, but also the achievements of Chinese civilization over thousands of years. ”

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