A few days ago, Geely Automobile's sports car was officially named "Binrui COOL" and released a set of high-definition official pictures of real cars. Judging from the official picture, the appearance of Binrui COOL has evolved into a younger "Racing Storm" on the basis of the new design style of "Energy Storm". The iconic Fastback slipback shape, the front grille of the galloping storm, the flying spoiler tailgate, and the trendy "fierce green" body color scheme all highlight the "cool and fierce" young trend atmosphere of Bingrui COOL, which firmly attracts the attention of The young people of Generation Z. It is understood that Binrui COOL is positioned as a "new strength national coupe", and this "fierce role" in the A-class sports car market will surely become the next hit in the market segment.
In the current domestic auto market, the young consumer groups of the Z generation after 90 and 95 have become the backbone, they are not willing to be mediocre, eager to break through themselves, and the sports coupe style model is their favorite. Geely Binrui COOL is an A-class sports coupe specially built by Geely Automobile for Generation Z, aiming to provide young people with an ultra-flammable, fun and enjoyable driving experience. The appearance of Binrui COOL looks "not easy to mess with", and the more "radical" design concept and the newer "fierce green" body color matching perfectly cut to the Z generation's pursuit of sports and trends. In addition, the new car is also more assertive in its value proposition, which coincides with the Z generation's "naturally strong, play authentic" attitude to life.
As can be seen from the official picture, Binrui COOL adopts the new design concept of "Racing Storm", which integrates the sense of speed and sport into every detail of the body, and the visual effect is more cool, smooth and impactful. From the front, Binrui COOL adopts the latest generation of family-style front face shape, and the F sports logo on the front grille is more recognizable on the basis of continuing the previous generation design. The galloping storm front grille and the racing boomerang deflector cleverly combine the upper and lower parts of the front grille, supplemented by five raised blade muscle lines on the hood, showing a low-lying wind-breaking posture similar to the attack of the beast, which looks full of attack. The energy pillar LED headlights that integrate far and near light have been added to the LED daytime running light strip, which looks sharp and the technology is dazzling, and it is also a sharp tool for the Z generation to brush the street.
From the side, the smooth and flexible back curve of Binrui COOL is integrated with the powerful waistline, which together create a dynamic posture like the speed of the wind. The Fastback slipback is a highlight of the bodywork, with the roof streamline pressing down to the rear wing in the direction of the wind, resulting in ultra-low wind resistance and more efficient air drainage. The body is surrounded by a contrasting color design, the blackened sports surround and the lightning orange trim are full of vitality, and the 17-inch black wind-chasing wheels are supplemented by bright color sports calipers, which highlight the fashion and sportiness of the whole vehicle while being more cool and trendy.
The tail shape of Geely Binrui COOL also gives people a sportsy and stylish visual experience. The flying spoiler tailgate is full of movement, and the broken front tail wing that comes with the original car is poking at the young man's dry heart, which brings a cooler shape perception at the same time, but also brings a certain performance improvement. The oval shape of the bottom of the tail of the car is blackened out of the tail row, which explodes the athletic performance and shows a good sports gene. The integrated energy storm LED tail light group presents a more flattened slender light strip shape, like a flowing light track in the city, which is very dynamic and beautiful.
In addition to the youthfulness, sports and trendiness in the shape, Binrui COOL will inject more confidence into the majority of fans in terms of product strength. With the strength of a leading generation of products and setting a new benchmark for market segmentation, Geely Binrui COOL will redefine the A-class sports car and practice the core value proposition of Geely Automobile's "user first, value leading". We will continue to pay attention to more information about the new car.