New energy vehicles are developing vigorously, and real estate enterprise Evergrande has also joined the ranks of new energy vehicles, and new energy vehicles are obviously business opportunities in the eyes of many business leaders. Of course, at present, some of the automobile manufacturing enterprises that produce new energy vehicles have also earned huge traffic and eyeballs in them. After all, today's new energy vehicles, whether in shape or price, are the content that people talk about after drinking tea. When it comes to new energy vehicles, we have to come to the next car. NIO is the leading brand among domestic new energy vehicle brands, and it is also a brand with high prices and a very unique sales method. New energy vehicles mainly rely on batteries, but when selling new energy vehicles, there is an option to rent batteries. This scared a lot of people. Shouldn't the cost of the battery be in the car? How to decide the price in the future
300,000 buy an empty shell, new energy vehicles are a big wave. In today's era when technology is king and convenience is king, there are two very attractive new waves. That's new energy vehicles and metacosms. At present, the most popular is not only a combination of new energy technology and automobiles, but also has been put into use. It is not so much that new energy vehicles have new developments and changes in the industry, but rather that they are facing the revolution of automobile industrialization. It is understood that the current new energy automobile industry is the focus of many companies chasing, and even Xiaomi wants to build cars, and new energy vehicles will inevitably become the next business opportunity. However, new energy vehicles always have unbreakable barriers in charging, which is also the main reason for the large-scale sales and unbought of new energy vehicles in China. However, in North China and South China, the sales of new energy vehicles are still very good, and many people choose "taste". The price of future cars is actually relatively high in the entire market of new energy vehicles. The cost of 300,000 yuan, not only is it not the full cost, but how is the battery paid separately?
Speaking of NIO, we talk about the founder of this company. Li Bin is a young man in his 30s, doing high-end new energy vehicles, and selling at this price when the market is not mature, which shows that Li Bin is a very courageous person. Now the price of new energy vehicles is basically around 100,000 yuan, and the model body is also very good, and the parts are also very good. Why sell for $4.5 million in this market? Differentiated prices are because Li Bin will differentiate his positioning for the future. Li Bin is a person with a lot of bold ideas and creativity, especially in the new energy vehicle market, and his sales method is very unique. For example, Weilai Automobile is very bold in pricing, and even if other cars are tens of thousands or 100,000, the price is relatively high, and Weilai is 4.5 million US dollars. At present, new energy vehicles are originally a market that is still under development, and the market recognition is not high. Especially now, the problem of new energy batteries and charging has not been completely solved. Li Bin pricing is so high, is there a market? Some people who value "high end" may buy a car in the future. But after that, Li Bin's sales method was even more surprising. Two. Rent batteries for $1600 per month
Li Bin has a lot of novel ideas in marketing and sales methods. For example, for today's new energy vehicles, batteries are very important. If there is a problem with the battery life, the price of the car is not too expensive. So, high-priced new energy vehicles, if you need to borrow batteries after going home, are you willing? When the new energy vehicles are sold, the body and batteries of the car are sold separately. The body is about 300,000 yuan, and the battery borrows 1600 yuan per month. That is to say, this car is open for one year, and the battery rental fee is 19200 yuan. Most of the batteries currently on the market are sold directly, which can reduce the pressure by buying and paying in installments. But what cannot be ignored is whether the marketing of Weilai Automobile itself is expensive is feasible. This sales model, from its own point of view, they are more recognized, and they are identified as consumers paying. However, when this sales model is officially introduced, some people have also questioned it. Weilai said that borrowing batteries can save 128,000 yuan, how did this data come from? Mainly because the price of es 6 new energy vehicles with batteries is 416,000 yuan, and the price of batteries without batteries is 288,000 yuan. In terms of the addition and subtraction of the price, that's it. However, if you choose not to buy new energy vehicles with batteries in the future, you will also spend 19,200 yuan per year on battery rental costs. The difference between 128,000 yuan with and without batteries is only enough for 6 years of use. In other words, if the battery consumption is within 6 years, it is not cost-effective, except for 6 years and 6 years.
Third, in the future, the real Chinese people "people are stupid and have more money" It is understood that under the calculation method used by Weilai for cars, in fact, the price of Weilai's cars is not cheap at all. Whether from the price or the price of battery rental, the future will face a lot of uncertainty, compared with fuel vehicles is not cost-effective. The fuel vehicle market is mature, there is no problem in charging and endurance, and refueling is more convenient, but the fuel consumption is not low. A lot of people say it costs $50,000 to buy a car, and $15,000 a year. It is mainly a fuel vehicle with an annual driving distance of about 10,000 kilometers, and the fuel consumption is about 5,000 yuan. But the cost of this 5,000 yuan in addition to your car, just like new energy vehicles also have to be charged, after all, it is the same. If new energy vehicle battery rental requires extra money, who can accept that the fuel vehicle engine needs special money?
Therefore, in the future, this marketing method seems to save money for consumers, but in fact, it only provides a choice for future car buyers. If the car is not covered by options in the future, this method will be ridiculed and spurned. Moreover, the reason why new energy vehicles on the market are unstable is mainly that new energy vehicles cannot withstand extreme weather, and the construction of charging piles is not perfect. These two points are enough. Moreover, according to the current "supplementary" way of new energy vehicles and fuel vehicles, fuel vehicles can be temporarily refueled, and new energy vehicles need a long time. Therefore, there are many issues to consider in the process of purchasing new energy vehicles. The first is the adaptability of urban construction to new energy vehicles. Otherwise, you can't drive a car and you can't make up for the loss.
Four. Conclusion: New energy vehicles are in the development stage, and many technical bottlenecks have been broken. When many members of the public buy new energy vehicles, in order to avoid more problems, they need to understand all the relevant knowledge of the battery, including the range, temperature resistance and charging problems. If you buy a car, will you choose a new energy vehicle?