Recently, a video of the Taoist "practice" of the Xiaopeng Automobile store was circulated on the Internet, and a Xiaopeng Automobile store was relocated to ask the Taoist to do it, and the news came out that people were shocked. A brand that often wears smart technology labels all over its body has engaged in feudal superstition activities. This makes people wonder, does the brand really have the belief and value that matches its marketing?
After the fermentation of the matter, Xiaopeng Automobile quickly responded and apologized for the incident, and also ordered the store to be closed for rectification and removed from the official website.
I have to say that this year's Xiaopeng is indeed a bit annoying. Although the overall sales performance of the brand's products in 2021 is good, its product Xiaopeng P5 in January 2022 still maintains growth. However, the reputation of this brand is declining, and the online complaints about various problems of Xiaopeng have never stopped, which means that Xiaopeng Automobile is likely to fall from the peak to the bottom, after all, as a start-up brand, it is easy to achieve temporary glory, and it is also necessary to have long-term support from its own users for long-term development.
The problem is mainly in the attitude towards consumers, from the order signed in October last year, the delivery date is set in December, but the written content is written "car to delivery", it is clear that Xiaopeng himself did not have full confidence in time delivery. However, I believe that everyone can understand this situation, last year's chip problem and raw material prices rose, so that many car companies have fallen into a passive situation of not being able to deliver on time.
However, Xiaopeng's handling method does not seem to be considered from the perspective of users, and the original delivery plan of last year was launched to January 31 this year. After the expiration, there was still no delivery of the vehicle, and in desperation, it was postponed to February 15... As of press time, it is Already February 28, and soon into March, there are still a large number of car owners who have not been able to get the car.
Has the chip problem not been solved? In fact, the problem facing Xiaopeng at present is insufficient battery supply, and he Xiaopeng said about this matter last year that "the production of Xiaopeng Automobile is facing uncertainty."
If this is the case, then we should tell consumers the truth when selling, rather than using "drag-and-drop tips" to delay consumers' use of cars after taking orders. The psychology behind this is actually very simple, after all, after telling consumers about things, these buyers are likely to give up Xiaopeng P5 and choose other products. This is obviously the big taboo in "sales"... But from the perspective of consumers, Xiaopeng can be said to be a brand without integrity.
Although Xiaopeng can push two or six five, let all the black pots be carried by "some stores", but combined with the "Taoist practice" incident that began in this article, we can roughly see that Xiaopeng Automobile has no value management for the store at all, holding an attitude of "as long as you can get the order, love to make it", under such operational logic, what Taoist practice, concealment of the delivery of the car to consumers is also fully explained.
Therefore, Xiaopeng's problem cannot be solved by Taoists, and the brand can only save itself. On the other hand, the problem of consumers, Xiaopeng can not be solved, can only consumers save themselves, under the sky only Xiaopeng P5 can buy? Is it reasonable to think about it? Is it worth it to be played like this?