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Gionee: Caught in a debt crisis, the edge of bankruptcy repeatedly jumped

When it comes to Gionee, many people first think of the gionee old man's mobile phone.

Compared with domestic brands such as Xiaomi, Huawei, OPPO, etc., the price of Gionee mobile phones is very low, the price of the elderly mobile phone is only about 300 yuan, and the price of smart phones is also around 1,000 yuan, 699 can buy smart phones.

Gionee: Caught in a debt crisis, the edge of bankruptcy repeatedly jumped

At present, Gionee Mobile is in debt crisis.

According to the Tianyancha App, Shenzhen Gionee Communication Equipment Co., Ltd. and a number of affiliated companies of Gionee have added information on the executors, and the subject matter of execution is more than 1 million yuan, the enforcement court is the Shenzhen Intermediate People's Court, and the related case is a dispute over the sale and purchase contract.

Up to now, Shenzhen Gionee Communication Equipment Co., Ltd. has a number of executors, and the total amount of execution exceeds 680 million.

Gionee: Caught in a debt crisis, the edge of bankruptcy repeatedly jumped

At present, Gionee mobile phones have indeed reached the brink of bankruptcy, but more than a decade ago, Gionee mobile phones have indeed been popular.

Gionee: Caught in a debt crisis, the edge of bankruptcy repeatedly jumped

From 2005 to 2016, Gionee Mobile asked Andy Lau and many other big-name celebrities to endorse, the advertising effect sold hundreds of thousands of units next month, the annual sales reached a maximum of 130 million, and Nokia, Samsung at that time to seize the market.

However, after 2017, Gionee turned directly, and sales fell to 14.94 million units due to the impact of Xiaomi, OPPO, Huawei and other manufacturers.

Do you still have an impression of Gionee?

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