In January 2022, according to the surging news, Yuecai Holdings increased its shareholding in Nanyue Bank by 11.5 billion yuan and increased its shareholding in Nanyue Bank to 59.35%, thus becoming the controlling shareholder of Nanyue Bank. Speaking of Nanyue Bank, perhaps most people will feel that they have not heard of this name.
Speaking of one of the shareholders of Nanyue Bank, Gionee Communications may have an impression. After all, the king of domestic mobile phone sales has successively filed for bankruptcy in recent years, the founders have run away, and they owe huge amounts of money. In this regard, there may be many netizens who will be curious, why does Gionee mobile phone come to this step?
The development of gionee mobile phone founders
For this problem, let's first look at the development of Gionee Communications. Once its founder, Liu Lirong, was admitted to Central South University with the first place in the school. After graduating in 1994, he did not immediately enter the mobile phone industry, but tried various times in the zipper industry, the game console industry, and the VCD industry. During this time, Liu Lirong relied on his own ability to become the executive vice president of Guangdong Kingent Group and the general manager of Guangdong Kingent Electronics Co., Ltd. in only 3 years.
In 2002, due to various reasons, Liu Lirong withdrew from The Kingente Group, founded gionee communication company by himself, and began to enter the mobile phone industry. Due to the rapid development of the domestic mobile phone industry at that time, in just one year, the monthly sales of Gionee's mobile phones exceeded 120,000 units, and the annual sales reached 800 million yuan. Not only that, in 2004, Gionee Communications exported 200,000 units and created $26 million in foreign exchange by relying on only 3 mobile phones it had released.
However, although the sales of Gionee mobile phones are very good, they do not have a mobile phone production license and can only do mobile phone OEM business for other companies. According to the media at the time, as long as every Gionee mobile phone sold, it was necessary to give the authorized company a commission fee of up to tens of yuan. Fortunately, in 2005, after Jin Li got the mobile phone production license, it got rid of the shackles of the body and sold 250,000 mobile phones per month, becoming the company with the fastest share of the domestic mobile phone market.
The glory and decline of Gionee mobile phones
Since then, in order to develop the company's business faster, Gionee Communications has not only invited Andy Lau to endorse mobile phones, but also invited well-known director Feng Xiaogang to shoot advertisements, and even titled the programs of major television stations. Perhaps because the publicity is in place, the sales of Gionee mobile phones have shown explosive growth. In 2006, mobile phone sales reached 4 million units, and the following year sales doubled to 8 million units. In 2008, Gionee Communications became the first domestic mobile phone sales with sales of 10 million units.
It can be said that at this time, Gionee mobile phone has stood in the first echelon of the domestic mobile phone industry, but the good times are not long, since Apple opened the era of smart phones, the sales volume of domestic smart phones has been rising. Taking Xiaomi mobile phones as an example, mobile phone shipments in 2011 alone have reached 7.19 million units. In addition to Xiaomi, in the domestic mobile phone market at that time, there were nokia, Samsung, Motorola, Huawei and other major mobile phone giants. At this time, the development of Gionee mobile phones has gradually shown its decline.
In order to break the downward trend, Gionee Communications has invested more than 6 billion yuan in mobile phone marketing, not only increasing its efforts to shoot advertisements and title TV programs, but also inviting Xue Zhiqian to endorse mobile phones. Despite the amount of effort invested in marketing, it doesn't seem to make much of a difference. According to the China Fund News, by the end of 2017, Gionee Communications was revealed to be in arrears of 17 billion. Among them, the debt of the bank alone is as high as 10 billion yuan. At this time, the entire capital chain of Gionee Communications has been broken.
In addition, according to the Securities Times, some shareholders of Gionee revealed that "Chairman Liu Lirong lost 10 billion yuan due to gambling and embezzled 6 billion yuan of the company's funds." Although Liu Lirong publicly denied that he did not lose 10 billion yuan, he also admitted that he lost more than a billion yuan due to gambling.
Gionee goes bankrupt
While the resolution of the matter about gambling arrears was responded to, negative news about Gionee Communications came out one after another, and finally in 2018, Gionee Communications declared bankruptcy. Its chairman Liu Lirong not only held 41.4% of the shares and personal property held by the court, but also was listed as a dishonest executor. Perhaps to avoid accounting, at this time Liu Lirong had disappeared into the field of vision of everyone, and his whereabouts were unknown.
Later, due to excessive arrears, the patents under the name of Gionee Communications were auctioned, according to the statistics of China Fund News, as of 2020, Gionee Communications was auctioned more than 3,000 patents, with a starting price of up to 1.7197 million yuan. Among them, there are 3279 domestic patents, 77 foreign patents, and 211 mobile phone appearance patents.
Nevertheless, due to excessive debts, at the end of December 2021, according to the latest news updated by Tianyancha, Gionee Communications added another piece of executor information, the subject of execution of 676 million yuan, as of now, the total amount of execution has reached 931 million yuan.
Although Gionee Communications is heavily indebted today, its company's mobile phone business has not stopped. As of February 9, 2022, gionee mobile phones are sold on major e-commerce platforms. Not only that, but the latest flagship phone has also been released recently. Finally, for the experience of Gionee Communications, if you have anything you want to say, you may wish to leave a message in the comment area.