Nowadays, there are many domestic mobile phone brands, and well-known brands have not changed much, Huawei, Millet and other long-term control of a higher share, but in 2008, the domestic Gionee mobile phone has also been the crown of sales, but now it has gone bankrupt, what has Gionee experienced?
Owe money, do not engage in research and development, the founder of crazy gambling, this is the reason for the decline of Gionee step by step, and let this former domestic mobile phone sales crown to today's step, founder Liu Lirong only spent 10 years.
Founded in 2002, Gionee created a high reputation and sales volume as soon as it was launched, because Liu Lirong invited Hong Kong star Andy Lau to endorse mobile phones at the beginning.
In 2002, Andy Lau starred in the movie "Infernal Affairs" with Liang Chaowei, which was once again popular all over the country, and Liu Lirong relied on the popularity of the star to make Jin Li mobile phone popular.
At that time, after Andy Lau endorsed it, this Gionee brand became a hot seller of domestic mobile phones.
In the same year, the company's sales continued to soar, so that in just 4 years after its establishment, the sales of Gionee mobile phones have exceeded 10 million units.
You should know that the domestic mobile phone market at that time was controlled by Nokia and Samsung for a long time, and now the sudden emergence of Gionee mobile phones makes them helpless.
Even Nokia's project manager, who was in charge of the Chinese market at the time, said privately that if it were not for Gionee, Nokia would earn tens of millions of dollars more per year.
Since 2006, Gionee mobile phone officially opened the peak period of operation, until 2008, the company won the title of China's mobile phone sales crown for 3 consecutive years.
However, in 2008, Gionee mobile phones went downhill, because at that time Apple and a number of smart phone brands began to rise strongly, Gionee, which can only send and receive text messages and make phone calls, began to slowly withdraw from the market.
However, what makes people puzzled is that Liu Lirong has almost no perception of the arrival of smart machines, and he is still extremely proud of the market share laid by Gionee.
In 2009, when other mobile phone brands have transformed, Gionee has expanded the production scale of functional machines.
So when the company's market share shrank sharply in 2011 and the total revenue fell sharply, Liu Lirong hurriedly launched 7 smart phones.
However, the belated Gionee still failed to catch the train of the smart machine, when not only Apple and Samsung, but also Huawei and ZTE have begun to take shape.
In 2015, Gionee's capital chain was broken, until 2017, someone revealed that Gionee had accumulated 17 billion yuan in arrears, but Gionee did not respond to this.
However, paper could not contain the fire after all, in 2018, Gionee was forced to disclose the news of debt of 21.1 billion yuan because of operational difficulties, and declared bankruptcy in the same year.
However, with the bankruptcy of Gionee, a surprising news has also surfaced, and its founder Liu Lirong has been addicted to gambling for many years, which is a major inducement for the company's loss and bankruptcy.
It is understood that Liu Lirong has relaxed the supervision of enterprises and the research and development of new products since Gionee mobile phone won the domestic sales crown, and even contracted the vice of gambling.
Afterwards, it was exposed that Liu Lirong took money from the company's books to go to the casino on Saipan in order to gamble, and lost tens of billions of dollars at a time.
Although Liu Lirong publicly responded to the rumors afterwards, he still admitted the fact that he gambled, but what was surprising was that in Liu Lirong's view, gambling was just a hobby of his own, harmless.
And Liu Lirong himself said that there were more than a billion yuan in gambling, but like the rumors of tens of billions of them, it was completely fictitious.
In 2018, after the company went bankrupt, Liu Lirong's debt of 21.1 billion yuan came from advertising endorsements, suppliers and distribution channels, but just when the creditors came to Liu Lirong with great momentum to ask for accounts, he disappeared.
At that time, Liu Lirong did not explain anything, only that the last trip was to Hong Kong, and no one knew where he went after that.
Up to now, the founder who once created the domestic sales crown mobile phone is missing, and the creditors' lost funds cannot be returned without exception.
Throughout the development history of Gionee, at the beginning of the marketing promotion to win the share, we should continue to develop breakthroughs, keep up with the development trend, rather than lying on the merit book to eat the old.
Not to mention that Liu Lirong also has the habit of gambling, which has led to Jin Li step by step to bankruptcy.
Where is this Liu Lirong at present?