Text/JING Review/ZiYang Proofreader/Zhiqiu
On February 22, Gionee Communication Equipment Company and a number of affiliated companies added information on the executors, and the implementation standard was more than 1 million yuan.
In addition, the author noted that Gionee has a number of executed messages before, and the total amount of execution exceeds 680 million, which makes many users feel sorry.
From the establishment of the world to the loss of the world
Gionee was once one of the leaders of China's mobile phones, a "gold quality, the world" advertising, let many 80, 90 years old remember, the magnificent slogan with Andy Lau's wonderful interpretation, Gionee has become the highest domestic sales of domestic mobile phones, truly achieved the world.
However, Jin Li Brilliant came and went quickly. Like most established mobile phone manufacturers, gionee entered the era of smart phones, because it was not accurate to find positioning, and its influence and sales continued to decline.
Gionee mobile phone pays attention to offline channel construction and marketing, advertising investment is huge, which does make Gionee mobile phone get a high degree of popularity, but because Gionee mobile phone lacks product competitiveness, so the popularity has not been completely converted into sales.
In the case of increasing marketing costs and continuous decline in sales, the financial pressure of Gionee mobile phones is increasing. Finally, the capital chain problem broke out completely at the end of 2017, and suppliers surrounded gionee buildings to collect debts, and Gionee was helpless to play the bankruptcy card.
Gamble loses more than a billion, owes tens of billions
In fact, the reason why gionee capital chain problems were discovered is mainly due to a piece of news. At that time, the media reported that Liu Lirong, chairman of Gionee, gambled heavily in the giants and lost tens of billions, which made suppliers panic and come to collect their accounts.
Judging from the results, although Jin Li officially denied the rumor that Liu Lirong gambled and lost tens of billions. But Liu Lirong also admitted that he did gamble on Saipan, and although the amount was not tens of billions, there were also more than one billion.
In the current view, it does not matter how much Liu Lirong gambles and loses. The biggest harm to Gionee by this news is to expose the company's tens of billions of debts.
In order to solve the debt problem, Gionee Company frantically sold assets in 2018, land, mobile phone patents, factories, all sold to the outside world, and employees were also laid off by 50%. However, due to the large gap, Gionee did not escape the end of bankruptcy in the end.
The founders are missing and leaving a mess
It is worth mentioning that since the outbreak of the debt crisis, the founder of Gionee, Liu Lirong, has not appeared. Until now, in the past five years, Liu Lirong has always been in a state of disappearance.
The JinLi mess left by Liu Lirong has caused a lot of trouble to the company's employees and partners. And, to this day, it has not been completely rejected.
Write at the end
Liu Lirong was once a master of Go in the circle, and the way he ran the company also had many similarities with playing Go, and he liked to pursue stability. This feature has helped Gionee become a market leader in the era of functional machines.
But in the era of smart machines, it should be the middle game of Go, and if you want to win, you need to pay more attention to change. Obviously, Liu Lirong did not realize this.
Judging from the results, Gionee Mobile had a good start, but because of losing itself in the middle of the game, it finally ended up losing everything. I don't know if Liu Lirong regrets in the face of this situation?