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When it comes to museums, the pictures that may appear in many people's minds are: cultural relics are many and cold, and the exhibition hall is large and can't be browsed; want to see weapons? Can't read through the ages, want to see the masterpiece of art? Gao Leng still can't understand...
The museums you think are all like this:
But in fact, it can also be like this:
Building blocks easy to build case: the 17th Cultural Fair Online Pavilion
In 2021, the metaverse was unsurprisingly selected as one of the "Top Ten Internet Terms of the Year". It seems that everyone has begun to imagine the world of the future metaverse. Whether it is a technology upstart, or a consumer goods company, or even the real estate industry is rushing to enter the market, afraid of missing the outlet. When countless industries have had trouble sleeping at night, the first thing to play the meta-universe is the museum.
If the Forbidden City, Jingshan, Houhai and Drum Tower were all "moved" into the metaverse, what would it be like? It sounds a bit of a fantasy, but it's not really impossible!
01
"Move" the museum into the metacosm
In 1998, the Palace Museum began to build its own digital museum project "Digital Forbidden City". In 2017, the Forbidden City used 3D scanning, VR, panoramic and other technologies to launch the "Forbidden City VR Experience Hall" project. For example, with the help of advanced VR technology, when tourists wear VR 4D helmets to experience the "Zhu Di Zhaojian Forbidden City" project, it is as if they have returned to the Ming Dynasty through a time and space tunnel, and the first thing that catches their eyes is the magnificent panorama of the Forbidden City architecture.
Figure source network
According to a 2020 report by the International Council of Museums, the number of museums worldwide adopting online display of collections, exhibitions and live broadcasts increased by more than 15% in 2019. Obviously, in today's increasingly developed technology, in addition to the digital exploration of the Forbidden City, more and more other cultural institutions and enterprises have also joined the digital transformation team.
Such as Luoyang Museum, National Museum of China, Hainan Provincial Museum, Zhangjiajie City Museum, Nepal 3D Statue Museum, London National Gallery and other well-known cultural institutions at home and abroad, now use 3D technology to move the cultural relics of the pavilion into the "meta-universe", and the 3D digital technology "God" behind these cultural institutions is the leading full-stack 3D digital application solution provider in China.
As early as 2019, Building Blocks Yitao used 3D digital cultural solutions to join hands with an Ancient Chinese Museum Town - Anren Ancient Town to create a Digital Art Exhibition of Tang Dynasty Afternoon Tea - Ancient Chinese TeaWare. Through 3D scanning modeling, holograms, AR/VR, virtual interaction and other technologies, the 3D light and shadow art exhibition opened the "meta-universe tour mode".
In Anren Ancient Town, the audience roamed, touched and experienced in the Hua Mansion, not only can browse the tea tea culture from the Tang Dynasty across time and space and regions, feel the peony flower lane "blooming" with the footsteps under the hologram technology; wearing VR equipment can also follow a tea leaf in the musical atmosphere of alpine flowing water in the underground palace, salt lake, mountains, lakes to travel, in the visual, auditory, tactile aspects of the unprecedented shock, feel the strong historical and cultural atmosphere.
Building Blocks Easy to Build Case: Tang Dynasty Afternoon Tea - Chinese Ancient Tea Ware Digital Art Exhibition
The 3D digital museum uses the online + offline dual-track exhibition mode to break the limited reach boundary between the audience and the cultural museum, it combines multimedia, audio explanation, picture, text introduction, virtual simulation, real-life reproduction, human-computer interaction and other technical means, all-round, three-dimensional display of cultural relics in the exhibition hall, with the high degree of interaction of virtual reality technology, so that visitors have an immersive, swimming and searching feeling, becoming a window for the physical exhibition hall to enter the "meta-universe" virtual space.
02
Digital collection and restoration of cultural relics
When it comes to museums and metaversities, it is not without signs.
On April 15, 2019, the laser-scanned notre dame data of Notre Dame cathedral, a historian of architecture after the Notre Dame fire, became the hope of restoration, and the digitization of wenbo also became the focus of world attention. As early as 2016, a program about the repair of cultural relics by craftsmen in the Forbidden City, "I Repair Cultural Relics in the Forbidden City", was broadcast on the Internet, which set off a "naturalist fever" in China, and cultural relics conservators once became the hottest profession.
At the beginning of 2021, the cultural relics protection public welfare plan launched by Ant Group has so far more than 200 million netizens in Alipay personally participating in the virtual restoration of cultural relics, understanding the beauty of Chinese culture, and "visiting cultural relics on the cloud" to learn cultural relics knowledge.
According to the Statistical Yearbook of Chinese Cultural Relics, as of 2017, the mainland has a collection of 48.5066 million cultural relics, of which nearly 40% of the cultural relics need to be restored, and more than 16% of the cultural relics are mutilated or seriously mutilated. However, the shortage of professional and technical personnel in domestic cultural relics restoration is very serious, and the complex cultural relics restoration work has a huge demand for funds and so on.
The brick-and-easy-to-build full-stack 3D digital cultural exhibition solution has played an important role in the digital collection and protection and restoration of cultural relics. For example, in the process of helping the online digital reproduction of Luoyang Museum, the building blocks are easy to build through three-dimensional reconstruction technology, through field 3D scanning modeling, data acquisition, and three-dimensional animation synthesis, to produce a 1:1 restoration of the online Luoyang Museum.
The 3D scanning equipment that is easy to build with building blocks can also obtain the three-dimensional point cloud data of cultural relics under non-contact conditions, combined with Web 3D and AI technology, not only can the cultural relics in the museum be stored in the cloud, 720 ° interactive dynamic display, so that thousands of digital twin cultural relics in the museum can be "alive"; it can also quantify the assessment data of cultural relics damage and deformation, create and make restoration models, provide theoretical basis for cultural relics restoration programs, avoid unforeseen errors and damage to cultural relics in the restoration process, and protect and update historical buildings and cultural relics Continuation is of great practical significance.
Building blocks are easy to build Case: 3D scanning for cultural relics restoration
The role of 3D scanners in the cultural and cultural industry is far more than this, because of its fast modeling speed, high degree of reduction, high precision, reverse design and other advantages, major museums can also through this three-dimensional reconstruction technology secondary creative design, derived cultural and creative IP, for the cultural institutions, but also opened up a policy subsidies and tickets, self-sufficient survival path, so as to spread Chinese culture to the world.
In 2021, Henan Satellite TV's "Tang Palace Night Banquet" and the new discovery of the archaeological Sanxingdui at the Sanxingdui site added another fire to the heat of the museum. According to the data, in 2021, nearly 100 museums participated in Tmall Double Eleven, and on the first day of sale, the sales of museum cultural and creative products surged by more than 400%, becoming one of the biggest dark horses.
Behind these, we can find that with the improvement of China's comprehensive national strength, the cultural self-confidence of young people is constantly increasing, and the combination of museums and modern science and technology is gradually entering the lives of young people, so that their love for traditional Chinese culture is rising. From this point of view, it seems reasonable that the cultural and bo industry took the lead in stepping into the meta-universe.
03
Systematic help museums to digitally transform and upgrade
It is not difficult to find that behind the boom of major museums entering the "meta-universe", the digital wave is the main driving force, and the digitization of cultural relics is the future of the cultural and museum industry, not only the consensus of the cultural and cultural industry, but also written into the national planning. In the 14th Five-Year Plan adopted by the two sessions of the National People's Congress in 2021, "museum digitization" was mentioned twice, research and utilization of cultural relics protection was strengthened, and major projects for the protection and inheritance of cultural heritage were systematically deployed, and a feast of cultural and cultural digitalization was officially launched.
In 2018, Brick Easy To Build began to use leading 3D technology to help the cultural and expo industry achieve digital transformation. In the past 5 years, based on industry experience, Building Blocks has formed a 3D digital museum system including 3D scanning equipment + 3D visual display engine + 3D integrated marketing tools + systematic data management, breaking a series of problems such as the large number of cultural relics with few protection means, a single way to restore cultural relics, difficult system management, serious phenomenon of information islands, low degree of resource sharing, difficulty in display and sharing, low utilization of resources, poor exhibition effect, and weak public service capabilities.
Using the building block easy-to-build 3D digital cultural exhibition solution, the staff of cultural institutions themselves can participate in the three-dimensional data collection and restoration of cultural relics, database management, online exhibition of museums, selection of communication channels, etc., to help major museums integrate more than 10 types of related cultural resources and service forms such as information, tour, architecture, collections, exhibitions, academics, cultural and creative services, explore the innovative mode of digital cultural services, let the audience become participants and builders of museums, and popularize and standardize the digital application of the cultural and museum industry. Platform for information sharing and exchange.
Building blocks are easy to build Case: Building Blocks Wall - Museum Data Management
Nowadays, in addition to the cultural and Expo industry, the 3D digital service of Building Blocks has been expanded to thousands of industries such as pan-home, art exhibition, education and scientific research, enterprise marketing, industrial testing, medical treatment, etc.; it has undertaken a series of online exhibition activities such as the Canton Fair, the 50th Anniversary Celebration of Aerospace, the Cloud Cultural Fair, and the High-tech Fair, which have been unanimously recognized by the government and domestic and foreign convention and exhibition institutions; and have become trusted partners of head customers in many fields such as Gree, Geely Geometry Automobile, Inspur, Xinhuasan, Huawei, JD.com, Schneider, Ali, MUJI and so on.
Over the years, Building Blocks has been playing a leading role in the construction of digital cultural exhibitions, and has become a benchmark enterprise to help the digital transformation of China's cultural museums. The use of digital means to display technology to transform the non-renewable resources of Wenbo into recyclable digital resources, the museum "moved" into the meta-universe, can be used in the process of promoting traditional culture, at the same time, repeated use, cool modern sense of science and technology is also more in line with the needs of the younger generation of audiences, I believe that the future will become a mainstream form of cultural relics exhibition.