Recently, the Olympic Park Public Area (referred to as the "Olympic Garden Public Area") has orderly promoted the transformation of the image landscape and guidance logo of the Winter Paralympic Games, involving monograms, emblems, mascots, publicity slogans, etc., and it is expected to complete the conversion task on the 26th.
The reporter saw on the southwest side of the Bird's Nest that with the joint cooperation of cranes and construction workers, the largest art landscape in the Beijing area of the Winter Olympic Games, the large-scale installation of the Five Rings of the Winter Olympics, was loaded onto the car and transported out of the scene. Immediately, the workers carried out a safety inspection of the base under the landscape to ensure that the landscape was installed steadily.
At the same time, another group of construction workers carefully studied the installation drawings of the new landscape. "The IPC logo 'tricolor belt' installation will be installed here." Shao Xiaoyi, deputy manager of the image landscape field of the public area operation team, introduced that the device is 8.6 meters high and 18 meters long, and is composed of three "crescents", each "crescent" is spliced by many small modules. "This mode of assembly will make the lines of the landscape smooth and the surface smooth. It was a very delicate task, and it took about 90 hours to complete only the splicing and installation part of the 10 workers. ”
The IPC logo "Tricolor" installation will have a day and night effect. During the day it is red, blue and green, and at night it becomes a soft white with soft light, which has both landscape and lighting functions. During the Beijing Winter Paralympic Games, the studios of many heavyweight broadcasters around the world will use the winter Paralympic "tricolor belt" as the broadcast background. In order to present the best viewing angle in the broadcast, the position of the "tricolor belt" was shifted about 10 meters south from the original five-ring position.
Replacing the five rings of the Winter Olympics with the "tricolor belt" of the Winter Paralympic Games is one of the contents of the image landscape transformation work in the public area of Aoyuan. In addition, the image landscape transformation work of the Aoyuan public area also includes the removal of exclusive elements such as the emblem and mascot of the Beijing Winter Olympic Games in the public area, and replacing it with the winter Paralympic emblem "Leap" and the winter Paralympic mascot Xue Rongrong. "We will replace the ice piers on the landscape avenue with snow melting, and will create two special security checkpoints, No. 5 Security Gate and 5B Security Checkpoint, so that this place will become a photo punching place for the audience." Shao Xiaoyi added. In terms of the off-site torch platform, the "snowflake" torch of the Winter Olympic Games will be replaced by the Paralympic torch and the names of the countries participating in the Winter Paralympic Games, and the turnaround sign will be replaced by the name and logo of the Winter Paralympic Games.
The conversion of the guidance signs of the Aoyuan public area is also advancing simultaneously. According to Zhang Liang, deputy manager of the guidance sign field of the public area operation team, there are more than 1,300 various guidance signs for the Winter Olympic Games in the public area of Aoyuan, except for a few cards involving the Winter Paralympic Games that need to be replaced, the rest will be basically retained. During the conversion period, in view of the characteristics of the Winter Paralympic Games, the public area guidance signs are mainly to increase the functional signs with barrier-free information, public information signs and pedestrian-oriented signs, which are consistent with the Winter Olympic Games in terms of layout design, and continue to use contrasting colors to facilitate everyone's identification and use.
Since the launch of the landscape logo transformation work in Aoyuan Public Area on February 21, it has been steadily and orderly promoted in combination with the transformation work in other business areas. According to the plan, on the 26th of this month, the landscape of the Beijing Winter Paralympic Games in the Aoyuan Public Area can be "online".