As an established mobile phone brand, Samsung has a high reputation all over the world. Because of its own quality problems in the decline in domestic reputation and decline, with the holding of the Winter Olympics, Samsung has become a sponsor of the limelight.
Although Samsung's phone has repeatedly had problems, there are still many fans who support it. Recently, Samsung began to warm up the new series of mobile phones, which was originally a thing that made fans very happy, but the publicity personnel selected by the brand were sprayed on the hot search by netizens.
The night before the new product launch, the brand released a warm-up video, but it was a big surprise. The publicity ambassadors he invited were the internet celebrities and Menier, and called the actor interview scene. On the eve of the conference, mentioning that posting warm-up videos is a good way to earn traffic, and many brands will do it.
However, they basically choose celebrities, and only some small brands will choose influencer endorsements. Therefore, after the brand released the video, it was sprayed by netizens to delete the video. Netizens said that such a big brand as Samsung, it is too cheap to ask internet celebrities to endorse. Please influencers do not meet the tone of the brand, this is to be late festival is not guaranteed!
Previously, Rolls-Royce chose an Internet celebrity couple as a spokesperson, the result was scolded by netizens, Wang Sicong also personally said that he did not buy his car, the brand side in order not to lose the Chinese market overnight, this lesson was not learned at all!
The brand's reputation in China because of product problems is not good, and now it is asking Internet celebrities to promote, whether they really don't care about their own reputation, or don't want the Chinese market. And Internet celebrities and celebrities are not a level of people, celebrities may have fewer fans, but the social status is higher than that of Internet celebrities, reputation, image can be guaranteed, Can Internet celebrities?
More netizens hit the nail on the head, saying that what ingredients do not know? He debuted as a locomotive driver, but after becoming popular, he gradually moved away from the locomotive, moving closer to wearing bloggers and rubbing the edge ball, and often making cp with people in videos to earn eyeballs, and recently played hot with Menier.
Seeing that netizens are so disgusted with the child, perhaps recognizing the mistake, the brand has deleted the video, and in order to prove its brand style, it turned to Xinhua network to make a preview. Xinhuanet, as a well-known news media, was very tall by him to release live broadcast previews.
However, Xinhuanet was also sprayed by netizens to close the comments. This can not blame the media, after all, the brand is rich, no one can refuse the high promotion fee.
I have to say that the purpose of the brand has been achieved, and more than 20 million people watched the night of the conference, and they were also complained about by netizens to close the comments. The brand side invited the Happy Twist team to promote the product in the form of a sitcom, the program is very beautiful, but the cart before the horse, the introduction of the place is vague, completely did not understand the product introduction.
I very much understand the idea of the brand side being young and grounded, but the grounding gas does not represent the grounding house, and as a famous brand with a very high national reputation, it is really not doing well in market research. Choosing a publicity ambassador, not on the Internet has a high degree of discussion on it, but also to see if he is worthy of the brand, even a layman will understand the problem, as an established enterprise forgot?