"Postman, you have a mission..."
Accompanied by a fine sound of electric waves
The "Postman" was successfully completed
Quests in The Eternal Wave
Also to the mission of what the Communists experienced
With a deeper understanding
And "The Eternal Wave"
Exactly by
Shenzhen Evening News All Media Center and Creative Design Center
Collaborative media interaction works
On February 21st, the fusion media interactive work "The Eternal Electric Wave", created by the Shenzhen Evening News All-Media Center and the Creative Design Center, won the first prize of the 4th "Hello, New Era - Banner in the Heart" Youth Fusion Media Works Competition for Best Interactive Fusion Works.
Previously, the work has been recommended by Guangdong Learning Power and praised by relevant departments, and has been selected as an excellent work to participate in the party history study and education outstanding new media works, news awards at all levels and other awards. After time precipitation, the "radio wave" continues to reverberate, and each time the screen is swiped, it can gain some attention and praise, and spread the "long tail effect" significantly.
Good story
"I can see and I can walk in"
At the award ceremony of the 4th "Hello, New Era - Banner in the Heart" Youth Fusion Media Works Competition held in Beijing on the 21st, host Zhu Guangquan introduced the best interactive fusion work award to be announced:
"Technological innovation is reflected in all aspects, and rich and diverse media integration technology also brings us a panoramic, immersive and interactive audio-visual experience, so that good stories can be seen and advanced."
The H5 work "The Eternal Electric Wave" is a work born under such a concept.
In 2021, in order to celebrate the 100th anniversary of the founding of the Communist Party of China, major media have shown their unique skills and told the story of the CPC's century with the highest quality works.
For the Shenzhen Evening News, which is positioned as a creative media, this is also a "big test" that urgently needs us to hand over a full score, and a question that can span a hundred years of history has become the key core of creation.
In March last year, the creative team finally made a decision after several brainstormings, and decided to create an interactive H5, using a sound device as a carrier to play the classic soundtrack of different periods through interaction, using sound as a clue to connect the century-old history, but the framework of the program was stuck on the question of "what is the sound device used".
Phonograph, vinyl record or tape recorder? The planning team always felt that no item could span a hundred years and be very compatible with each historical period, and the project progress report was difficult to get affirmed many times to continue to advance.
When looking for information to see the story of the underground party contact of the Communist Party of China, the classic movie "The Eternal Electric Wave" came into the eyes of the planner, with the radio wave as the origin of the divergence, the relevant personnel drafted an alternative plan to prepare for the report, which intends to use 5 to 6 objects of different ages to record the sound, corresponding to the restoration of the classic soundtrack of each era, and the sound from various objects can correspond to the form of sound waves.
At this report meeting, the words "eternal radio waves" that were originally mentioned in passing during the example were keenly captured by the person in charge of the Shenzhen Evening News, who immediately suggested that the planning team take "the eternal electric waves" as the theme concept, and the interactive form also made articles from the telegraph machine, going deep into the perspective of "underground party members transmitting intelligence" to create an interactive experience H5 that is full of immersion and can tell a good story by restoring the historical classic soundtrack.
The H5 page of The Eternal Wave.
The "title eye" has been there, the planning has a core skeleton, the team injects the content soul into the work under the shell of the presentation form, and a thrilling revolutionary journey with a first-person perspective for underground party members slowly begins... The vicissitudes of the past hundred years since the founding of the Communist Party of China have been settled one by one on the stories and little-known details behind different historical periods.
The main creative team planned 7 specific scenarios of "combination of virtual and real", such as: knocking on the door of the red boat on the South Lake, notifying the participants of the "big" party that were approaching; receiving a secret letter on the way through the meadow of the Long March, dragging the letter paper to the candlelight, so that the intelligence text written with hidden potion could be revealed; on the eve of the founding of New China, the news spread throughout the land of China by deciphering Morse code... A set of experiential interactive logic has been created that allows users to operate the organs according to the guidance in the context, and solve puzzles to complete the level and unlock the next level.
After each mission, there are also "hidden Easter eggs", and the classic historical soundtrack or film and television soundtrack corresponding to each event will sound, evoking the memories of users of different ages who have buried deep in the country.
Each task requires the user to operate, personally perceive, and listen with his own ears, and the history written by the revolutionary martyrs inscribed on the book is now transformed into a personal experience that can be seen and touched, and the sense of substitution arises spontaneously.
Good content + fine technology
"Complement each other perfectly"
From planning to graphic design to post-animation development, this work is like a piece of jade that has undergone repeated carving.
After determining the story H5 script copy, the design team only determined the flat style to produce no less than 5 draft samples, after determining the basic style to start making the plane, the tone, light and shadow of each picture have also been discussed and adjusted by the team many times.
Sometimes, a light illumination angle, or the degree of yellowing of the paper folds will affect the user experience, and direct feedback to the user is the effect of whether the experience is real or not.
Finally, in late May last year, the product entered the dynamic development process.
The addition of interactive technology, so that each element of the picture and the user to produce a physical connection, with the click, drag, wipe and other different actions of the design, each task has a unique interactive feedback, but also makes this "underground party member" intelligence task more challenging, users not only receive the text content conveyed by the work, but also through the information obtained to give their own operational feedback, so that the interaction becomes more participatory, immersive.
Encountering dynamic technical difficulties that need to be overcome, the design team stays up late to study how to make the wiping action more smooth, and the product planner will also feedback whether the length of each page is reasonable, and whether the addition of audio and sound effects is accurately matched with the picture and the design team is constantly carving.
The main creative team of "The Eternal Wave". Shenzhen Evening News reporter Lu Ying photographed
The time is approaching July 1, the work has undergone many polishing, before and after the revision of more than ten drafts, and finally from copywriting, visual design to sound, audio, interactive logic, dynamic feedback finally showed a high-quality level.
In 2021, the "eternal radio wave", which was once popular in China, was given new colors and experiences by the creative team of Shenzhen Evening News, and good original content was given vitality, reborn under the blessing of integrated media technology, and turned into a wonderful interactive journey.
Good idea
"Ripples never stop"
On July 1 last year, the day of celebrating the 100th anniversary of the founding of the Communist Party of China, "The Eternal Wave" was released on the shenzhen evening newspaper platform, and the protagonist of the work, "Comrade Postman", swept the screen across the network and circle of friends.
Readers and users have interacted with punch cards to experience the puzzle game with a strong sense of substitution, and understand the party's century-old style in interaction, and many netizens and users have expressed their tears: "Tears! "Touched, every party member is a comrade of the postman."
The work has become a bright color in celebrating the 100th anniversary of the founding of the Communist Party of China and the propaganda report on the study and education of party history, telling the glory of the century-old party history and the original intention of the communists with a "silent" posture, so that users can naturally feel the resonance and touch in the exquisite interactive experience, and the "Communication Corps Editorial Department" has also been contacted by the creative team to convey the love and recognition of the works by the veterans of the signal soldiers.
Behind the frequent brushing of the screen of late-night works, it is actually the result of the late-night people finding the audience's concerns, resonance points, and interest points, and achieving empathy, resonance, and resonance with the people.
In 2021, Shenzhen Evening News closely followed important time nodes, gave full play to the advantages of the media integration platform, and also launched "What makes netizens shout out "Long live the Communist Party of China"" "Salt defense is strictly guarded", "100 meters away from 41006 steps!" ""Mobile Tent"", "He Greets the Traffic Police traffic police salute him" and other high-quality explosive works with distinct characteristics, humanities and creativity, focusing on the original mission of Shenzhen Evening News in pursuing excellence in content construction, and the H5 work "Eternal Electric Wave", the micro-film "Cangsheng", "Forward" and other creative media product clusters have also emerged, and creative communication has shown a "ripple effect" and produced a wide range of social influence.
Just as the radio wave will never fade, in the future, Shenzhen Evening News will never stop on the road of pursuing creativity and original content, and give back to the majority of readers and users with more and better works.
Hidden missions one by one
Audiovisual "script killing" style interaction and plot
Plus immersive experiences filled with puzzles...
That's it
Won the first prize for the best interactive fusion work
"The Eternal Wave"
Bring you a super experience!
Speed clicks on the following figure
Start your journey as a "postman"!
(Poke the picture below to experience)
— Late Night Selection —
Written | Shenzhen Evening News reporter Pan Yunqi
Edit | Xiao Zhijing