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Hongguang MINI EV started selling waist, not because it was weak but because the opponent came

A few days ago, according to data from the Association of Passenger Vehicles, SAIC-GM-Wuling sold 29,723 new energy passenger cars in January, down 1% year-on-year, becoming the only new energy vehicle brand on the list of 15 to decline.

Hongguang MINI EV started selling waist, not because it was weak but because the opponent came

The reason for The unfavorable start of Wuling Automobile is that the growth of its hottest selling Hongguang MINI EV pure electric car has encountered a bottleneck. According to sales data, Hongguang MINI EV sold 28,882 new cars in January, an increase of 3.5% year-on-year, although it still ranked first in the sales list of single models, but compared with 45,950 units in December last year, sales were almost waist-deep.

In fact, it is not that Hongguang MINI EV has passed the network dividend period, but since the end of 2021, a number of small/micro electric vehicles have been listed, whether it is modeling or positioning, or functionally similar to Wuling "God Car", to a certain extent, it has begun to grab market share.

Hongguang MINI EV started selling waist, not because it was weak but because the opponent came

We noticed that Chery QQ Ice Cream ranked fifth in January sales of 9984 units, followed by Chery eQ with 9407 units. In addition, SAIC's sales of Kelaiwei have improved significantly, with an increase of 420% year-on-year, and the sales volume ranks tenth in the new energy vehicle ranking - 6198 units.

Coincidentally, although the sales of these three models that benchmark the Wuling Hongguang MINI EV are far less than those of the "God Car", the sum of the sales is very similar to that of the MINI EV in the month. "Hongguang MINI EV sales waist cut" said, as if it is decent.

Xiaoxiang Morning News reporter Mao Chuan

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