At the end of the Winter Olympics, 27 cars will be sent to athletes, and the Red Flag H9 is not sold! It's smart marketing
First throw out a question, do you think that among the domestic independent brands, who can compete with the High-end Brand of Mercedes-Benz BMW Audi? If the Great Wall Geely Chery Chang'an brands are not advanced enough, and they also lack high-end products, it is difficult to get a piece of the luxury market. Now the closest answer should be Hongqi Automobile, although the FAW Hongqi brand has only been fully transformed into the civilian field for a few years, but the growth rate cannot be underestimated, for the first time in 2020, it exceeded the annual sales of 200,000 units, and in 2021, it rushed to more than 300,000 units of annual sales, and is narrowing the gap with Mercedes-Benz BMW Audi. Such excellent results are also inseparable from publicity planning, such as the recent Winter Olympics have come to an end, and Hongqi Motors is about to send cars again.
Fans who often pay attention to the red flag should know that there was a similar operation last year, after the end of the Tokyo Olympic Games, as long as it is a Chinese Olympic athlete who won a medal, he can get a red flag H9 after returning home, and the gold medalist directly gets the ownership and records it in his name. Silver and bronze medalists get the right to use, and even so, it is conservatively estimated that Hongqi Motors will pay at least 40 million or so costs after last year's Tokyo Olympics.
This Beijing Winter Olympics is open at the doorstep, of course, the activity of sending cars to continue, the gift policy is still the same, as long as there are medals can take the car, because the Winter Olympics will produce fewer medals, the Chinese delegation won a total of 15 medals, plus some team events, it is expected that 27 athletes will be given red flag H9. This is a win-win thing, Hongqi automobile has received publicity, athletes have received benefits, but some netizens have begun to sour, thinking that Hongqi H9 can not be sold, only to send cars everywhere.
In fact, such speculation is completely unfounded, Hongqi car to athletes to send cars is definitely not because the sale can not move, according to last year's sales data, Hongqi H9 sold more than 40,000 units throughout the year, I believe that everyone has encountered a lot of Hongqi H9 on the streets of their respective cities, and the popularity of this car is still climbing, and even became a sought-after commodity in the wedding market in the past two years, many couples are willing to use Hongqi H9 as a wedding head car, some offline sales channels even have to wait for the car, because there is no spot, Therefore, the Hongqi car gift activity is not to inventory, but a clever plan.
How clever is such an event? Compared with cadillac, which is also a luxury brand, it is conservatively estimated that Cadillac will spend at least 20 million yuan to ask Gu Ailing to endorse, and Hongqi Motors can not spend so much on 27 cars, but it can make every top athlete drive his own car, such a publicity effect is not comparable to a spokesperson, it is a typical example of spending less money to do big things.
Objectively speaking, Hongqi H9 is indeed suitable for Olympic athletes, this car itself is more atmospheric, the size belongs to the medium and large cars, high with double color color appearance coating, matching with the identity of the Olympic champion, the daily travel car will be very comfortable, and the face effect is not lost to Mercedes-Benz BMW Audi.
The question is, have you ever seen a red flag H9 on the road? Welcome to leave a message in the comment area and discuss with fans! Spend a second to pay attention and make good friends for a lifetime! Some of the pictures come from the Internet, it is not easy to write an article, and it is expected that the officials will be able to click three times in one click.