The explosion of the tank 300, some people say that it is to make the sport of cross-country with a high threshold into a civilian, but in my personal opinion, the tank 300 is not only a driving force off-road sport, its biggest credit is to reverse the consumption concept of the consumer market.
In the past, due to the factors that hindered foreign brands to dominate the high-end market for a long time, domestic brands could only be subordinated to the lower price area, so it was difficult for independent brands to achieve breakthroughs in the market of more than 150,000, and after the launch of tank 300, based on off-road attributes as the product tone, coupled with cheaper prices than other hardcore off-road vehicles, it completely conquered the market of more than 200,000.
Nowadays, the consumer group's cognition and concept of domestic cars is not only Haval H6, Changan CS75 PLUS and other 100,000-150,000 yuan products, such as WEY's recently launched Macchiato, Mocha, latte and Changan's UNI-K, Geely's Xingyue L and other 15-200,000-level products also have a fairly good market performance, and even in the 300,000-level field of domestic cars also ushered in the spring, such as the second model of the tank Tank 500, as a domestic car with an average transaction price of more than 350,000. After the pre-sale channel opened, the order reached 13,000 units in only 20 minutes, and it exceeded 22,000 units on the first day, which seems to have the limelight of the Tank 300 when it was launched.
And the tank brand in order to hit the iron while hot, another new model is coming, the car is the tank 400, as the name suggests, the positioning of the car is between the tank 300 and the tank 500, the current "mass production version" of the model's patent design drawings have been exposed, we may wish to briefly understand through this information.
Through the patented design drawings, we can see that the tank 400 mass production version of the model is basically the same as the previously unveiled model, using the style of "battlefield mech", the contour of the diamond angle and a large number of line designs combined with exposed rivets, tall wheel eyebrows, thick wheel hubs and other designs, bringing a visual feeling that is more rigid and unrestrained than the tank 300.
In terms of the shape of the tank 400 alone, it is destined that the car is a niche product, and the aesthetic of the style of the battlefield mech is slightly extreme, if it is a person who has a good feeling for it, it will be very liked, and on the contrary, it is completely unacceptable, unlike the more neutral shape of the tank 300 or tank 500, which also indicates that the pricing situation of the future tank 400 is very important.
After all, there is no such a broad market as the Tank 300, if the price is too high to cause the potential user group to be unacceptable, the situation after the listing will be very difficult, then as the "intermediate force" of the 300 and 500, how much will the Tank 400 sell?
First of all, we can be sure that the car will be more expensive than the tank 300, cheaper than the tank 500, according to the current tank 300 off-road version of the top with 213,800 yuan and tank 500 entry version of 335,000 yuan price, the price of the tank 400 will also be locked in this range.
What we can rule out is that the tank 400 starts at a price of about 220,000 yuan, after all, this is a medium-sized SUV, according to the positioning of the tank brand "luxury off-road vehicle", it will not descend to the body, giving a price of 30,000 yuan higher than its own compact SUV.
At the same time, we can also speculate according to the price of tank 300 and tank 500, the starting price of the former is 195,800 yuan, the starting price of the latter is 335,000 yuan, the span reaches 140,000 yuan, according to the rules of center pricing, the starting price of tank 400 is 195,000 + 70,000 yuan, and 335,000-70,000 yuan, that is, 265,000 yuan, which is in line with both product positioning and price positioning.
However, it should be noted that 265,000 yuan is only the conclusion of the middle pricing rule, but do not ignore the more niche mecha modeling body of the tank 400, hindered by this factor, perhaps the tank brand will further reduce the price, if it is between 240,000-250,000 yuan, comprehensive consideration is more in line with the positioning of the product in the market, I believe this price is also the price that the user group that loves it can really accept.
Of course, this is only our subjective speculation at present, the specific pricing will be in which range to wait for the official announcement, but it can be determined that if the tank 400 maintains the "center" product force, and the starting price is higher than 270,000 yuan, I believe that a large part of the people will choose the customized version of the tank 300 such as cyber, Maplewood Iron Horse, etc., or add some money to directly buy a higher and more luxurious tank 500.