On February 21, CCTV released the beijing Winter Olympics viewing data.
As of February 17, the total number of cross-media contacts on the main platform of the Beijing Winter Olympics has reached 48.474 billion times, of which 31.973 billion times on tv and 16.501 billion times on new media multi-platform. In other words, three days before the end of the Winter Olympics, the communication of the Beijing Winter Olympics in Taiwan has exceeded the overall cross-media reach of the Tokyo Olympic Games of 47.905 billion times.
Over 100 matches with a rating of more than 1% and a maximum rating of 4.64%
According to CSM35 central city viewership data, the highest ratings of this Winter Olympic Games exceeded the highest ratings of the 2018 Pyeongchang Winter Olympics and the 2014 Sochi Winter Olympics, among which the short track speed skating men's 1000 meters final, the short track speed skating women's 500 meters final, the short track speed skating men's 1000 meters semifinals, the short track speed skating women's 3000 meters relay semifinals and the short track speed skating women's 500 meters semifinals all had more than 4% in viewership, and more than 20 events had a rating of more than 3%. The number of events with a rating of more than 1% reached 102.
Beijing 2022 Winter Olympics event ratings ranked in the top 20
The total rating of the opening ceremony reached 20.1%, and the total rating of the closing ceremony reached 15.7%
The opening ceremony of the Beijing 2022 Winter Olympics was held on the evening of February 4, and was broadcast on 44 satellite channels across the country, with a total rating of 20.1%, a viewership share of 68.2%, and a live TV audience of 316 million people, of which CCTV-1 had a rating of 3.78% and CCTV-5 had a rating of 3.08%. The closing ceremony was held on the evening of February 20, and was broadcast on 44 satellite channels across the country, with a total rating of 15.7%, a viewership share of 53.9%, and a viewership of 236 million people, of which CCTV-1 received 3.44% and CCTV-5 received 3.31%.
CCTV-5's viewership share is running at a high level, ranking first in the country
As the main broadcast channel of the event, during the Beijing Winter Olympics, the viewership share of CCTV-5 channels remained high, and from February 4 to February 20, the average viewership share of CCTV-5 reached 6.05%, ranking first in the national star channel. The viewership share of CCTV-5+ sports event channels also increased significantly, reaching a maximum of 0.93%, ranking 12th; the viewership share of the newly launched CCTV-16 Olympic Channel reached 0.58% on the opening day, ranking 26th in the country, setting a new high share since the channel's launch.