Recently, a video of Yu Chengdong, CEO of Huawei's consumer business and CEO of smart car solution BU, leaked out on the Internet at an internal meeting, and the "big mouth" was full of pride and opened fire everywhere.
Although the video has been removed from the shelves in large quantities, it can still be searched, and the small editor of the car review network has compiled it into text:
"China's car factories, including state-owned enterprises and central enterprises, have no brands, no channels, no retail, no product design, no experience, no one thing, even the new car-making forces can't do it, who else can he do?"
"Our car BU costs $1 billion a year, five or six thousand people, (for some car companies), their wages are paid in yen, in Zimbabwean dollars, and may not be able to feed them."
"We sold at least 300,000 of these two cars this year."
"Tesla in China's most awesome time, may be more than 30,000 a month, our two cars this year, I am very optimistic, I hope we come up in the first year to dry up, surpass them, the second year far beyond them."
"I want our cars to sell more than 2 million units a year in a row."
"We will also provide a higher version later, and give him this space of mercedes-Benz, BMW, and Audi of 300,000 to 500,000."
Although the video is fresh and hot, but the time point of speech, judging from the content, should be in early 2021, more than a year ago, Yu Chengdong's video flag has been ruthlessly "punched in the face" by reality.
Huawei and Dongfeng's Xilix SF5 and Q&I M5 will sell only 8,169 vehicles in 2021; the Jihu brand cooperated by Huawei and BAIC will have sluggish sales, with only 4,993 units last year.
This is far from Yu Chengdong's goal of selling 300,000 vehicles in 2021! Considering that Tesla sold 480,000 vehicles last year, and Wei Xiaoli sold more than 100,000 vehicles, it is embarrassing for Huawei and Yu Chengdong!
Why?
The reason is that there is no other reason, the soul theory of Chen Hong, chairman of SAIC, is common in the cognition of the head of the traditional car company, but Chen Hong just said it.
In the wave of intelligence, powerful car companies hope to control the core capabilities in their own hands, can not be done, and put aside; do not do it is an attitude problem, as the head of the big car company, intelligence just began to surrender, face can not say.
Huawei automotive BU, the concept of "not building a car, helping car companies build a good car", sounds very good, but the implementation is not smooth, only as a Tier1 supplier, do not build a car, not 2C, no strong gripper, difficult! This is also the reason why Baidu eventually made cars and Google cars were not optimistic about the industry.
Therefore, the first batch of cooperation with Huawei are all marginal car companies with a mentality of "dead horses as live horse doctors", according to Yu Chengdong's words, "the brand has no brand, the channel has no channel, the retail has no retail, the product design and experience are not good, there is no one thing to do, even the new forces of car manufacturing can not do it, who else can he do."
No matter how powerful Huawei is, it is difficult to take the "pig teammates", and Huawei's car road is much more difficult than expected.
Of course, there is also good news, Huawei and Changan cooperation Avita brand, will be delivered in the middle of 2022, and finally the cooperation products of first-line manufacturers have landed, hoping to be a hit.
Recently, there have also been rumors of Volkswagen and Huawei cooperation, and even the acquisition of Huawei's automatic driving department, and Volkswagen has officially not commented on the acquisition, but it is obvious that the cooperation between the two sides is deepening.
Believe in Huawei's strength, but also hope that Yu Chengdong's bold words to honor, although it will not be this year, but the future is still promising!
This article is the original of "Car Review Network", author: Observer Xiao Liu, editor: xiaobian, without permission may not be reproduced. Pay attention to the "car review network" and focus on in-depth reporting of the automotive industry.