Starting with the iPhone 12, Apple began to introduce a mini version of the iPhone. By the time of the iPhone 13, there was still a mini version. Therefore, two consecutive generations of Apple mobile phones have mini versions, which will inevitably make people think more.
Some people believe that the existence of the iPhone mini version is a weapon for Apple to cut into the small screen market. There is a law of view that the small-screen mobile phone market is also very large, Apple is early layout, early occupation of shares, belongs to the strategic product positioning.
But if you look at the global mobile phone market to analyze, in fact, the iPhone 12 or iPhone 13 have launched a mini version of the model, nothing more than Apple wants to cover more consumer groups through multiple models.
After all, in the Chinese market, large-screen mobile phones are the mainstream, but not necessarily in foreign markets. According to my observations in the Beijing subway, many foreigners still use small-sized iPhones, and even iPhone 5s.
So, the question is: in the case of the iPhone 13mini, who will buy this phone? In order to find out why, I deliberately consulted senior fruit powder. Next, take a look at the summary of senior fruit powder.
First of all, female users with small hands.
For female users with small hands, the iPhone 13 Pro Max with a large screen is actually unfriendly in the feel. However, Apple's iPhone 13 series has a mini version. Therefore, it is considered to take care of the demands of some consumers to a large extent. After all, the iPhone 13mini is only 5.4 inches in size and weighs only 140 grams.
Then, from the perspective of fuselage size, weight and other aspects, the iPhone13mini is indeed very catered to the needs of female users with small hands. Because this phone is convenient to hold, and it is not heavy, it does not take up space in the bag.
Secondly, people who have spare machine needs.
Usually, for people who prefer large-screen iPhones, the iPhone 13mini is the best choice for spare machines.
On the one hand, the hardware performance of the machine can. Equipped with Apple's A15 chip and a rear 12-megapixel dual camera, it is much stronger than the previous generation of mini iPhone in terms of battery life and signal optimization. On the other hand, the size of the iPhone13mini is small, which is very convenient to carry as a backup machine, and can be a good "auxiliary" workhorse.
Third, people who originally like small-screen mobile phones.
At present, consumers' requirements for smartphones are getting higher and higher. Among them, if subdivided, some people would like to have a powerful and compact mobile phone. However, looking at the current mobile phone market, the only manufacturers who are still releasing "small steel cannon" models are Apple and Xiaomi for the time being.
Apple owns the mini version of the iPhone, and Xiaomi owns the Xiaomi Mi 12. However, from the experience analysis of the software level, the iPhone 13mini is more attractive. Therefore, if you originally favored small-screen mobile phones, the iPhone 13mini is the most suitable model.
In summary, in response to the question of who will buy the iPhone 13mini, in fact, after reading the summary of senior fruit fans, I suddenly realized. Guys, what about you? Welcome to leave a message and discuss.