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Goodbye iPhone mini, Apple is helpless

A very interesting phenomenon, everyone is shouting small screen flagship, but after the real small screen flagship appears, few people will start. The most cruel lesson is the iPhone 12 mini and the iPhone 13 mini, and I believe that everyone knows how bad the sales of these two models are.

Goodbye iPhone mini, Apple is helpless

According to Counterpoint data, in the overall sales of the iPhone 13 series in the Chinese market, the iPhone 13 mini accounts for only 5%, which can reach a negligible point. In other words, the iPhone 13 mini sales are the worst in the iPhone 13 series, and whether the mini model continues to be a hot topic in the industry under such a premise. The latest news shows that the iPhone 14 series will not have a mini model, and instead a new standard version of the Max model will be added. It is the same as the iPhone 14 in all aspects, only the screen is enlarged.

Goodbye iPhone mini, Apple is helpless

Therefore, the iPhones that want to buy small screens in the future only have the SE series, but Apple is not fixed for the update of the SE series, and it is not released every year. Personally, I think that the poor sales of the iPhone 13 mini are not the reason for the small screen, but the pricing problem. Today's consumers are smart enough to buy the iPhone 13 mini at the price of the iPhone 12, which not only has a large screen but also a dual SIM dual standby and better battery life.

This market is like this, when consumers think that a model is not worth that price, its sales will fall or even be abandoned by the market, so in the future, Apple's treatment of mini models may be achieved with SE.

Goodbye iPhone mini, Apple is helpless

Therefore, Apple is not omnipotent, when the iPhone 12 mini was first exposed, the industry predicted that it would sell crazy, but the market did not buy it at all, and the same is true of the current iPhone 13 mini. In the face of such market performance, Apple will definitely cut the mini model, so the iPhone 14 series will not have a mini, but it is still four models. The new one is called the iPhone 14 Max, and the screen size is 6.7 inches.

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