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New data shows why Apple should abandon the iPhone mini model

Apple has dominated iPhone sales in China since the iPhone 13 debuted, but unsurprisingly, even in this market, mini's performance is the worst. New data shared by Counterpoint shows that during 2021, the iPhone 13 surpassed the iPhone 13 Pro Max to become the best-selling model in China.

New data shows why Apple should abandon the iPhone mini model

According to these data, more than 1 in every 2 iPhones sold in China last year was an iPhone 13.

The iPhone 13 Pro ranks third on the charts, at 21 percent, while the iPhone 13 mini is the least attractive, receiving only 5 percent of all iPhone sales.

"The initial sales of the iPhone 13 series in China exceeded the sales of previous generations. With the release of the iPhone 13, Apple has taken the number one spot in sales in China, maintaining the number one position except for a brief period during Singles' Day," Counterpoint noted, "And this success has also been accompanied by the strong performance of the iPhone 12, which has contributed to the growth of Apple's overall sales." ”

In addition to confirming that the iPhone 13 is a very successful product, these data also show that Apple is right to cancel the iPhone mini.

The upcoming iPhone 14 generation will no longer include a 5.4-inch form factor, and Apple will introduce the larger iPhone 14 Pro — with a 6.7-inch display. As a result, the lineup will include four different models, just like the current generation, though this time it will also include 6.1-inch and 6.7-inch devices.

The iPhone mini will be retired, and the smallest iPhone apple will offer will be the iPhone SE, which will be updated sometime this spring.

The unveiling of the iPhone 14 is expected to take place in September, as happens every year.

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