In the past two days, Huawei cars have been pushed to the cusp of the storm, mainly because Yu Chengdong's internal speeches have flowed out on the Internet. I believe that many people have also read the content of this speech, and Yu Chengdong sent a telegram throughout the whole process to analyze the situation of his own family and the new forces in the market. Speaking of Weilai, ideal and Xiaopeng, the three new forces, it took two or three years to sell more than 100,000 vehicles, and his Huawei car surpassed them in the first year, and the annual sales reached 300,000, overturning Tesla, and the next year's sales exceeded 2 million.
This speech does sound very passionate, but many people have watched it and enjoyed it. The first year of sales of more than 300,000 vehicles, that is to say, a month's sales of nearly 30,000 vehicles, not to mention new energy models, is now the traditional fuel vehicles, and how many models, each month's sales can exceed 30,000?
Logically speaking, a company of magnitude like Huawei, even if it builds a car, should cooperate with large car companies such as CIC and GAC, but why choose a small factory like Chongqing Jinkang Cyrus? In fact, Huawei does not want to do this, but people savoy, GAC is not willing to play with your Huawei.
The most important thing about the future new energy models is the development and algorithm at the software level, if a car company like SAIC cooperates with Huawei, then this aspect will definitely be necked by Huawei in the future, and SAIC will certainly not be willing to do so, preferring to spend high costs on its own development in the early stage. In the early stage, Huawei wants to use such a large enterprise as SAIC, and there is only one purpose, that is, to look at the supply chain integration ability of SAIC, and once Huawei rises, it will not hesitate to kick off its partners and do it alone. Therefore, only a small factory like Jin kangxilis is willing to cooperate with Huawei, even if it is kicked off by Huawei in the future, there is not much to lose.
Then there is the pricing of the M5 car, which is currently only pre-priced, 250,000 to 320,000 yuan, and the price after the official listing is not much different, and this pricing is also very knowledgeable. This car is a range extender model, the current domestic market in the sale of range models is not much, many of them have heard of the ideal ONE and Lantu FREE, and the average transaction price of these two cars are about 350,000, the M5 is to avoid direct competition with these two models, so set a lower price than them.
Then there are many mainstream hybrid models on the market, the price is below 250,000 yuan, and the average price of Tesla is about 250,000 to 300,000, but Tesla's electric vehicle has endurance anxiety. So ask the world M5 this car pricing is really very good card, the budget is more than 250,000, want a green card, and do not want to have endurance anxiety, then please ask, how many models can be selected?
Finally, let's talk about the sales problem that Yu Chengdong said, from the video on the Internet, we can know that Yu Chengdong said that Huawei's car was listed for a year and overturned Tesla. Before Huawei mobile phones sold well, we admit, but now Huawei mobile phones are indeed not good, first there is Huawei and then there is a day, 4G mobile phones sell 9000. In the past, mobile phones sold well, precisely because the main consumer group was middle-aged people with very strong consumption power, and these people did not understand mobile phones, as long as your marketing was in place, sales would certainly not be bad.
But the car is not like this, now many models of consumption of the main force are young people, young people are not stupid, 300,000 will not buy an industrial garbage back. Elderly middle-aged people, the demand for cars is not so strong, and when buying a car, they will definitely ask their children's opinions. If the budget is insufficient, they will buy more than 100,000 or 200,000 cars, as long as they can drive. The middle-aged big boss with a good budget has gone to buy BBA, why buy your pheasant brand?
In a nutshell: Huawei's Q&A M5 is not worth buying! A lot of people's money is not blown by the wind, if you spend 300,000 yuan to buy this car, then the money Huawei earns is like a strong wind blowing. Let's not say whether sales can do Tesla, whether it can surpass Weilai is unknown. What are your different views on Huawei cars?