On February 18th, the "Car Design Tasting Salon for Seeing the Future with Wisdom and Beauty" was held in the mountain city of Chongqing, exploring the integration and collision of design and technology from multiple professional dimensions such as concept upgrading, inspiration analysis, and consumer trends, and looking for an advanced journey of automotive aesthetics.
At the meeting site, Liu Yan, deputy secretary general of China Association of Automobile Manufacturers, Zhang Wensheng, deputy chief engineer of the Institute of Automation of the Chinese Academy of Sciences, Jiang Jinchen, associate professor of Sichuan Academy of Fine Arts, Zhu Wen, young painter, General Manager of Changan Design Institute & Chairman of Changan European Design Center Mi Mengdong, Deputy General Manager of Changan Automobile Intelligent Research Institute Liang Fenghua, Deputy General Manager of Changan Automobile Brand Public Relations Department Li Pan, Senior Manager of Changan Automobile Global Design Chongqing Design Center DengXin, Volkswagen Kanche Founder Guo Dengli, Founder of Waterdrop Automobile, CEO Wu Weiqiang and other experts and big coffee from all walks of life, such as industry, education and research, sat down together and discussed, and conducted a profound exchange of ideas and collision of views with pioneering ideas and humanistic feelings.
In addition, at the event site of the day, Ji Jun, COO of Waterdrop Automobile, also released the "China Automobile Youth Design Competition" plan. This competition is a competition initiated by Waterdrop Automobile based on the youth army of the automobile track, which realizes the emotional sublimation of young people's car brands from "strange" to "loving", and helps automobile companies reach young users.
▲Wu Weiqiang, founder and CEO of Waterdrop Automobile, made an opening speech
Wu Weiqiang, founder and CEO of Waterdrop Automobile, said in his opening speech: "Chinese automobiles under the 'longest history' are undergoing a change from imitators to leaders. Behind this role change, there are three fundamental changes in the definition of automobile design: from multinational car companies to Chinese car companies, from car companies to users, and from design professionalism to market hands. ”
It is certain that Chinese automotive design will gradually move to the world stage. As Wu Weiqiang said, the definition of automobile design is shifting from multinational car companies to Chinese car brands, Changan Automobile, as the head enterprise of Chinese automobiles, through the combination of design and technology, not only makes technology more warm, intelligent and more humane, but also leads the global automobile design trend.
Future City Lights: Giving technology temperature with design
▲General Manager of Changan Design Institute & Chairman of Changan European Design Center Mi Mengdong keynote speech
Contemporary people's lives have been inseparable from the portable functions brought about by the development of science and technology, and the humanized care brought about by the development of design. Today's cars are no longer simply a vehicle commodity, but a smart partner with human care and understanding of the user's attitude and personality.
Based on this thinking, at the event site, Mi Mengdong gave a speech on the theme of "Future City Light". He said: "What Changan Automobile is thinking about is how to use the power of design to make the car have both temperature under the appearance of science and technology. Mi Mengdong stressed that the evolution process of the CS75 series is the inheritance and innovation of the wisdom aesthetics of new science and technology, and is an intuitive interpretation of the changes in the relationship between science and technology and design.
The first-generation CS75 was unveiled at the Frankfurt Motor Show in 2013 and amazed the world with its outstanding design. At the 2019 Chengdu Auto Show, CS75PLUS brought the power of the R&D centers of six countries and nine places to suppress the crowd, and its highly technological design once again led the trend of the times and became the industry benchmark. The arrival of the second generation of Changan CS75PLUS in 2022 announces the second-generation Intelligent Aesthetics of Changan Automobile's new technology.
Why does the aesthetics of new technology wisdom have such magical powers? Mi Mengdong said: "Changan has been paying close attention to the design field for more than ten years, as early as 2006 set up the Turin Design Center, followed by the United States, Britain, Italy, Japan have layouts. Years of hard work and attempts have given birth to the concept of "new technology intelligent aesthetic design", and continuous inheritance and innovation. ”
Behind the wisdom aesthetics of new technology, Changan Automobile's rapidly developing digital technology and big data capabilities are changing the market and user needs from ignorance to clear and visible. In the words of Mi Mengdong, "We rely on technological evolution to define the strategy at the bottom of the design, and design gives technology temperature." Feelings do not mean to be old-fashioned, but to find new breakthroughs. ”
It can be said that whether in the field of design or technology research and development, Changan Automobile has always been half a step ahead. Taking the second-generation CS75PLUS as a new starting point, Changan has also entered the world of new technology and intelligent aesthetics tailored to users.
Through technology to warm you: smart technology gives new ideas to the evolution of automotive aesthetics
▲Liang Fenghua, deputy general manager of Changan Automobile Intelligent Research Institute, delivered a keynote speech
In his keynote speech, Liang Fenghua shared the relationship between technology and design from the perspective of intelligent technology. He believes that through the digital drawing board and other new intelligent technology is widely used in design practice, so that design becomes more efficient and fast, while the beauty of things can be more vividly reflected.
Taking Changan Automobile's second-generation CS75PLUS as an example, it adopts the leading ultra-long integrated curved double screen of the same level, which is organically integrated into this set of interiors with a strong sense of design. After powering up, its charm is stronger, and the driving mode scene is dynamically linked with the dual screen and the atmosphere lights, full of changes, so that the interior design and atmosphere sense to a higher level.
At the same time, the second-generation CS75PLUS is equipped with intelligent W-HUD head-up display technology, which is the first time in the same level. With the user's field of view adaptive adjustment system, when you are seated, the information of the best field of view is already in front of you. The content arrangement displayed by W-HUD is also intelligently calculated, and different driving environments can directly get the information you want.
In addition, the second-generation CS75PLUS is equipped with the new Indus 3.0 interactive system, the IACC full-speed intelligent cruise system, and the Smart-AEB automatic emergency braking system.
Liang Fenghua said: "The rapid development of science and technology not only inserts wings for design, but also enriches the wings for automobile intelligence. In today's highly integrated cross-border design, intelligent technology has given new ideas for the evolution of automotive aesthetics, and good design has also made intelligent products more sexy."
A new era of design transformation
▲Jiang Jinchen, associate professor of Sichuan Academy of Fine Arts, delivered a keynote speech
Jiang Jinchen shared his insights on the theme of "Design Transformation in the New Era". He believes that unprecedented changes are taking place in the field of industrial design. Service design, experience design, and interaction design are intertwined and contain each other, constituting a far-reaching concept of "non-material design", and the important criterion for evaluating the quality of design is no longer the previous material design, rather than material.
In Jiang Jinchen's view, today's car design emphasizes more values, and from the perspective of humanistic care, it is necessary to do positive value guidance to users in order to form a healthy lifestyle.
He stressed that the gap between human cognition and the development of science and technology will become wider and wider, and the bridge across this gap is design. The design trend represented by Changan Automobile has made science and technology an important carrier that embodies people's attitudes and values.
Design and intelligent technology spiral upwards, advancing together
In the roundtable forum session after the keynote speech, the participating industry leaders respectively discussed "How can design and intelligent technology stimulate each other's excitement?" Can "and" design subvert automotive first principles? "The two major topics began to brainstorm, and the views were stirred.
How do design and smart technologies spark excitement for each other? Liang Fenghua believes: "The mutual stimulation between design and intelligent technology is the new normal that continues to exist in product development today and even in the future, and intelligent technology will provide more freedom for design and allow technology to obtain a greater degree of liberation." Only by continuously running in and making progress together can the two promote the continuous progress of the entire industry and even social life.
▲Liang Fenghua, deputy general manager of Changan Automobile Intelligent Research Institute
▲Deng Xin, senior manager of Changan Automobile Global Design Chongqing Design Center
Deng Xin's point of view is: "Design is the process of creating scenes to generate new needs for users. Users can not imagine their own needs, but the design can bring the user's future imaginary scenes into reality, especially the application of intelligent technology to the design field, designers can more easily achieve the needs of today's users in the future scene, which really makes designers very excited.
▲Zhang Wensheng, deputy chief engineer of the Institute of Automation, Chinese Academy of Sciences
Zhang Wensheng summed up from his own professional point of view: "With the application of the Internet of Things and big data more extensive, the threshold for users' personalized needs to be met will be lower and lower. "People's acceptance is similar to linearity, while the development of design and technology is non-linear, and Changan Automobile guides users to accept better design through good technology." He said.
▲Jiang Jinchen, associate professor of Sichuan Academy of Fine Arts
This view was also deeply endorsed by Jiang Jinchen. In Jiang Jinchen's view, now technological development is doing addition, it will bring more and more information explosion, but affect the overall feeling of users. Through the design, it can reopen the physical barriers between automobiles and intelligent technology, bringing new intelligent car application scenarios.
▲ Young painter Zhu Wen
Zhu Wen, a young painter, believes that "the combination of technology and design is a cross-border behavior, and this cross-border is often the source of the artist's excitement and sense of creativity." The design of Changan Automobile over the years is very close to the future science fiction color, which is the feeling that every artist wants to express with painting. ”
And around the question "Can design subvert automotive first principles?" The topic of the topic, standing on the dimension of the evolution of the century-old automobile trend, focuses on the subversive changes that have taken place at present, and conducts in-depth discussions on the ability of Chinese automobiles to lead the world in the future.
▲Liu Yan, deputy secretary-general of China Association of Automobile Manufacturers
Liu Yan called for Chinese cars to form a force and keep moving forward. In his eyes, Changan Automobile is an enterprise with a century-old vitality. This century-old may be an accumulation or it may become a burden. It has become a burden because the company has lost its enterprising spirit, but Changan Automobile has turned its century-old history into accumulation, and Changan Automobile, which has an innovative spirit, is playing the role of leader and continuing to exert efforts.
▲Li Pan, deputy general manager of the public relations department of Changan Automobile brand
Li Pan stressed that the first principle of the automobile is dominated by the market. He said: "Not only do young people shout out the slogan of beauty is justice, the rise of the women's economy, but also let design stand in a more important position, these are the choices of the market." From the perspective of century-old development, the gradual convergence of automotive technology has also made design a key stress point to meet the differentiated needs of users. This is also an important factor in design becoming the first principle of the future car.
▲ Guo Dengli, founder of Volkswagen Kanche
In Guo Dengli's view, the core of the first sexual principle is to explore the essence of the truth, to explore the relationship between man and human nature. Changan Automobile grasped the key point of human nature in the design process, that is, to be a smart partner of changan technology. Based on the present, looking forward to the future of the automobile century, compared with multinational automobile companies, the design of Chinese automobile brands is more eye-catching, and Chinese car companies have set off a new trend of automobile design.
▲Wu Weiqiang, founder and CEO of Waterdrop Automobile
Wu Weiqiang's view is that the core first-time buyers for the foreseeable future are Gen Z. As the natives of the Internet age, the consumption concepts, habits and even larger rules of survival they have constructed are very different from those of past generations, and they are willing to pay for their love. Chinese car brands should be with users, and people are the new entrance. It is no longer the era of traffic, not the era of channels, nor the era of price. The consumption awakening of users is the source power for the comprehensive rise of Chinese automobile brands, and also gives Chinese automobiles the opportunity to become a world-class car company, which is the fundamental element of the change of the first principle of automobiles.
China Automotive Youth Design Competition Set Sail: Finding the Power of the Future
▲Ji Jun, COO of Waterdrop Automobile, released the "China Automobile Youth Design Competition"
At the scene of the event on the same day, Ji Jun, COO of Waterdrop Automobile, released the "China Automobile Youth Design Competition" plan. The competition will simultaneously issue invitations to more than 50 colleges and universities across the country to realize the emotional sublimation of young people's car brands from "strange" to "loving".
Ji Jun introduced that the importance of young people for water drop cars is self-evident. After years of continuous cultivation, last year, Under the guidance of the China Association of Automobile Manufacturers (CAA) CB20, Shui di Automobile established the "China Auto Youth Houlang Camp" to form a "Chinese Brand Youth Talent Pool" and provide "Houlang Reserve" for the ambitious journey of Chinese automobiles.
The China Automobile Youth Design Competition held this time will not only be guided by the CHINA AUTOMOBILE Association CB20, but also will carry out in-depth cooperation with Station B and receive strong support from Changan Automobile.
China Automobile Youth Design Competition will be officially launched on March 1, to promote recruitment and selection nationwide, in addition to the appearance of the car design, as well as the future travel mode of the structure of the idea and car peripheral design, I hope that young people can provide more creative ideas, as far as possible to stimulate young people's love for the car.
At the "Dialogue on the Future of Automobiles • China Auto Youth Houlang Camp 2022 Summit" held on May 4 this year, the "China Automotive Youth Design Competition" will usher in the award ceremony, which will once again witness the pioneering force of outstanding young talents contributing to Chinese automobiles.
The day after the successful holding of the Tomomi See the Future And Automotive Design Tasting Salon, it was rain in the traditional 24 solar terms. The arrival of the rainy season means that the cold weather is gradually disappearing, and the day of spring breeze is coming. Just like the automotive industry we are in, although it is warm and cold at first, it has begun to drive at full speed towards spring.
Today's Chinese automobile is at the best time in history, in the words of Chairman Zhu Huarong of Changan Automobile in the 2022 New Year's message, it is "the most changan in history". Chinese automobiles under the "longest history" are undergoing a change from imitation, following to leading roles.
There is no doubt that the unprecedented changes we have experienced today will become history in the future, but the struggle, persistence, exploration and belief of China's auto industry and Chinese auto people condensed in this history will also become valuable spiritual wealth.
Just like the theme of this salon, see the future with wisdom and beauty, and use intelligent technology to see beauty, foresee the future, meet the future, and create the future.