On January 30th, the annual auto headline annual meeting and the annual ceremony of the "Blue Crater" Award ended in Beijing. At the ceremony site, dozens of car company leaders and 100 media celebrities gathered together to draw a perfect end to 2017 and blow the horn of the new journey in 2018.
The rise of mobile smart terminals not only changes the pattern of the mobile phone industry, but also changes the way and way people obtain information, and accelerates the decline of traditional media to promote the growth of emerging media. With the development of mobile Internet technology, people's food, clothing, housing and transportation and other aspects have also ushered in a comprehensive innovation. Changes in consumption habits and patterns have also raised new issues for automakers.
In 2017, China's new auto sales exceeded 28 million units, an increase of only 3.04% year-on-year. Although it still occupies the first position in global automobile sales, from the incremental point of view, China's auto market has ended high growth and entered a normal period of micro-growth. Moreover, with the rapid development of big data, artificial intelligence, driverless driving, and new energy vehicle technology, the automobile industry is facing the biggest critical period of change in history.
"In this era of change, the only constant is continuous innovation, and the purpose of innovation is not to let the world change us!" At the annual ceremony of the "Blue Ou" Award, Wu Weiqiang, editor-in-chief of Auto Headlines, said.
When the automotive industry is constantly in full swing of innovation and change, as a media focusing on the development of the industry, Auto Toutiao is also constantly exploring new forms, developing new content, and in the new era of communication, bringing more interesting, informative and valuable information to consumers with more novel and valuable communication content.
Three years ago, Auto Headlines adhered to the wave of the new media era and was established with the goal of "the first station of automotive mobile communication". Wu Weiqiang said: "2017 is a year for auto headlines. "Last year, the Auto Headline APP released 14,689 original graphic and text information streams, released 4,326 original video information streams, and aggregated and pushed more than 50,000 information streams, becoming an important vertical release platform in the era of mobile new media. In the spectacular mobile new media camp, the position of the first echelon has been consolidated.
After three years, starting from the traditional graphic report, in 2017, the auto headlines laid out the short video business at full speed, launched nearly 20 various IP video columns, and exceeded 20 daily more. During last year's Guangzhou Auto Show, more than 150 short videos were produced and released in 3 days to burst the circle of friends, successfully leading the new media short video dissemination boom.
In 2018, Auto Headlines will uphold the goal of "the first station of automotive mobile communication", strengthen the planning and production capabilities of content, lay out the short video MCN business, highlight the expansion effect of offline and online activities, and continue to explore differentiated advantages. Wu Weiqiang said, "In the past few years, the automotive media industry has undergone earth-shaking changes, fragmentation, circle layering, video storms, in the massive information explosion, the value of communication has been redefined, how to form a more penetrating expression, how to capture more real user participation enthusiasm, how to accurately control the rhythm of communication, to achieve real emotional management, in the post-truth era to restore the responsibility and responsibility of an automotive media, we will continue to explore." ”
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