Today, the automotive market is undergoing a major transformation that affects not only automakers, dealers, and suppliers, but also consumers and all players. In the face of change, all players in the automotive industry need to improve their strengths and actively embrace change.
On October 24th, the Joint (CB20) Communication Meeting of Chief Brand Officers of Chinese Automobile Enterprises was held in Zhaoqing, and the "China Automobile Youth Houlang Camp" plan was also released at the same time. Wu Weiqiang, founder of Waterdrop Automobile, said: "The future is a process of talent competition, and to establish communication with college students earlier is to communicate with our future. ”
The new era of people is born with seamless docking with the network information age, and is greatly affected by digital information technology, instant messaging equipment, and smart phone products. As a result, in the fast-paced era, they are able to get more information faster.
Over time, this generation has not only become the main consumer group in the market, but also an important player in the automotive industry. Wu Weiqiang said: "The future of the nation is in the youth, and our entire automobile consumption has undergone great changes. In youth, we think that college students may be the C of the youth group. "Because, with the development of the economy, the changes in China's family structure, their consumption power is very strong, so they are participants, thinkers and consumers in the entire industry." It is precisely because of this that the Chinese auto youth post-wave camp is particularly important. The China Auto Youth Houlang Camp is composed of college students, who are the elite who love cars and are also the backbone of the most professional interests.
In fact, the Chinese Auto Youth Houlang Camp is not "born out of nowhere", in fact, the Chinese Auto Youth Houlang Camp has never stopped in the past 7 years, and has exported more than 40 students to car companies in the past five or six years. What China Auto Youth Houlangying hopes to do is to tell the story of Chinese cars, cultivate talents of Chinese cars, create the future of Chinese cars, and form a stronger consensus.
Wu Weiqiang said frankly: "At present, it is the best opportunity for the development of Chinese automobile brands, and during the '14th Five-Year Plan' period, the automobile industry has entered a new stage of high-quality development with the continuous deepening of transformation and upgrading. The most difficult thing is whether it can win the recognition of the younger generation at the most critical moment of brand development. ”
In the past, consumers unconditionally trusted joint venture brands and looked down on domestic brands. But as the times changed, so did this perception. So how to make the youth group more identified with domestic brands? That requires more young people who love cars, and the "China Auto Youth Houlang Camp" is to bring them together.
In the years of development, "China Auto Youth Houlang Camp" has included the president of the automobile society, the student Internet celebrity, the elite who loves cars, etc., covering 25 provinces and cities, and incubating a lot of vibrato matrix around various colleges and universities. Through the use of "dandelion" distribution, China Auto Youth Houlangying hopes to do more meaningful work for various car companies.
Written in the end: In Wu Weiqiang's view, Chinese auto brands have a more solid foundation, a more favorable environment, and a clearer goal, and are ushering in the best opportunity. "The hope of the country is in the youth, the future of the nation is in the youth", car companies should be more with the youth group. Chinese brands should not only make the youth group recognize, but also absorb the talents in it and empower themselves. These things are exactly what the Chinese Auto Youth Houlang Camp should continue to strive to explore, and I believe that it can become a reality.
Text/Wu Yan