On February 18th, the "Car Design Tasting Salon for Seeing the Future with Wisdom and Beauty" was held in Chongqing, exploring the integration and collision of design and technology from multiple professional dimensions such as concept upgrading, inspiration analysis, and consumption trends, and looking for an advanced journey of automotive aesthetics.
The salon brought together views from many fields of industry, education and research, and the guests attending the salon included Liu Yan, deputy secretary general of the China Association of Automobile Manufacturers, Zhang Wensheng, deputy chief engineer of the Institute of Automation of the Chinese Academy of Sciences, Jiang Jinchen, associate professor of Sichuan Academy of Fine Arts, Zhu Wen, young painter, General Manager of Changan Design Institute & Chairman of Changan European Design Center Mi Mengdong, Deputy General Manager of Changan Automobile Intelligent Research Institute Liang Fenghua, Deputy General Manager of Changan Automobile Brand Public Relations Department Li Pan, Senior Manager of Changan Automobile Global Design Chongqing Design Center Deng Xin, Senior Manager of Changan Automobile Global Design Chongqing Design Center, As well as Wu Weiqiang, founder and CEO of Waterdrop Automobile, and other experts.
Hot discussion of car design under the rapid development of intelligent technology
As the founder and CEO of The Salon organizer Shuidi Automobile, Wu Weiqiang, a veteran media person, named the original intention and background of the era of holding this tasting salon in his opening speech: "Chinese automobiles are undergoing a change from imitators to leaders, and the definition of automobile design has undergone fundamental changes at three levels: from multinational car companies to Chinese car companies, from car companies to users, and from design professionalism to market hands. "In the context of the rapid development of science and technology, how is China's automotive design successful and what direction is it working on?"
▲ Wu Weiqiang, founder and CEO of Waterdrop Automobile, made an opening speech
As the first guest on stage, Mi Mengdong, General Manager of Changan Design Institute & Chairman of Changan European Design Center, said in the keynote speech of "Future City Light" that the new excellent design must be a design that integrates traditional design and technology experience. Today's designers must be able to understand and be good at mastering technology, intelligent technology gives designers new ideas, bringing more sensory enjoyment to design, and vice versa, design will also show intelligent technology more explicitly in front of consumers.
▲ General Manager of Changan Design Institute & Chairman of Changan European Design Center Mi Mengdong keynote speech
In Mi Mengdong's view, Changan Automobile has paid close attention to design for more than ten years, and years of efforts and attempts have given birth to the concept of "new technology intelligent aesthetic design", relying on the evolution of science and technology, defining the strategy of the bottom layer of design, and design has given the temperature of science and technology. "Feelings do not mean old-fashioned, but looking for new breakthroughs." In Mi Mengdong's speech, Changan Automobile's potential boldness in the field of future design has begun to shine.
Jiang Jinchen, associate professor of Sichuan Academy of Fine Arts, as an expert in the relevant fields of colleges and universities, his perspective is different from the industry, he emphasized that today's automobile design should emphasize values more, from the perspective of humanistic care, it is necessary to do positive value guidance to users to form a healthy lifestyle.
▲ Jiang Jinchen, associate professor of Sichuan Academy of Fine Arts, delivered a keynote speech
Zhang Wensheng, deputy chief engineer of the Institute of Automation of the Chinese Academy of Sciences, said: "With the application of the Internet of Things and big data more extensive, the threshold for users' personalized needs to be met will be lower and lower. Human acceptance is approximately linear, while the development of design and technology is non-linear. He affirmed that Changan Automobile guides users to accept better design practices through good technology.
▲ Zhang Wensheng, deputy chief engineer of the Institute of Automation, Chinese Academy of Sciences
Interpret the resonant technology design of the second-generation CS75PLUS
Since the event was held in Chongqing, the second-generation CS75PLUS, which is being put on the market, became a popular model for discussion among the guests. Liang Fenghua, deputy general manager of Changan Automobile Intelligent Research Institute, elaborated on the wide application of new intelligent technologies such as digital drawing boards in design practice, making design more efficient and fast.
▲ Liang Fenghua, deputy general manager of Changan Automobile Intelligent Research Institute
Taking the second generation of CS75PLUS as an example, its ultra-long integrated curved double screen has a stronger charm than the traditional one-piece screen after powering on, and the driving mode scene is dynamically linked with the dual screen and the atmosphere light, bringing more dimensional changes, so that the interior design sense and atmosphere sense are on the next level. At the same time, the intelligent W-HUD head-up display technology has realized the adaptive adjustment of the field of view, and the position of the human viewpoint can be actively detected and automatically set while sitting down. In Liang Fenghua's view: "In today's highly integrated cross-border design, intelligent technology has given new ideas for the evolution of automotive aesthetics, and good design has also made intelligent products more sexy."
Zhu Wen, a young painter, believes that "the combination of technology and design is a cross-border behavior, and this cross-border is often the source of the artist's excitement and sense of creativity." The design of Changan Automobile over the years is very close to the future science fiction color. ”
▲ Young painter Zhu Wen
Talk about the future of China's automotive design
For the future of Chinese brand design, Liu Yan, deputy secretary-general of the China Association of Automobile Manufacturers, called for The Formation of a Force for Chinese Automobiles to continue to move forward. In his eyes, Changan Automobile is an enterprise with a century-old vitality. This century-old may be an accumulation or it may become a burden. It has become a burden because the company has lost its enterprising spirit, but Changan Automobile has turned its century-old history into accumulation, and Changan Automobile, which has an innovative spirit, is playing the role of leader and continuing to exert its strength.
▲ Liu Yan, Deputy Secretary-General of China Association of Automobile Manufacturers
Li Pan, deputy general manager of the public relations department of Changan Automobile Brand, stressed that not only did young people shout out the slogan of "beauty is justice", but the rise of the female economy also made design stand in a more important position, which is the choice of the market. From the perspective of century-old development, the gradual convergence of automotive technology has also made design a key stress point to meet the differentiated needs of users. This is also an important factor in design becoming the "first principle of the future car".
▲ Li Pan, deputy general manager of the public relations department of Changan Automobile brand
Wu Weiqiang, founder and CEO of Waterdrop Automobile, believes that the consumption awakening of users is the source of the overall rise of Chinese automobile brands, and also gives Chinese automobiles the opportunity to become a world-class car company, which is becoming the fundamental element of the change of "automobile first principle".
▲ Wu Weiqiang, founder and CEO of Waterdrop Automobile
At the end of the event, Ji Jun, COO of Waterdrop Automobile, released the "China Automobile Youth Design Competition" plan, in addition to the appearance design of the car, as well as the structure idea of the future travel mode and the design of the car periphery, which will help the automobile enterprises reach young users.
▲ Ji Jun, COO of Waterdrop Automobile, released the "China Automotive Youth Design Competition"
Text | Mister Zhang
Figure | Internet