The title of Wuling Shenche has once become the pride of Wuling Automobile, but history will eventually be history, and Shenche has also become the past, gradually fading out of everyone's vision. However, Wuling Motors has not sunk in this regard, nor has it taken the historical "myth" to create momentum, but has continued to study and strive to play a future in the low-end car industry, of course, it is precisely because of this momentum that Wuling Motors has ushered in a new generation of god car "Hongguang MINI EV"!
In fact, the success of the Hongguang MINI EV is no accident. At the time when Hongguang MINI EV "went out of the circle", it caught up with the era of new energy vehicles, coupled with the fact that most of the new energy vehicle companies were entering the high-end market at that time, so the models in the low-end market left a lot of room for play, which is what we call the blue ocean market, and Wuling Motors is relying on this keen insight to shine in the field of micro pure electric vehicles.
First of all, in terms of price, Hongguang MINI EV is far better than a large number of competitors, and at that time, when Hongguang MINI EV was out of the circle, there were almost no competitors, coupled with the brand heritage of Wuling Motors, it was easy to win the recognition of consumers. On the other hand, the appearance of the Hongguang MINI EV car is also directly on the aesthetic point of the consumer, you say that it is not successful Who succeeds?
As far as the current situation is concerned, the mini-car market, which was previously despised by most car companies, is now in a hot situation, and the competition is particularly fierce. Although the Hongguang MINI EV still occupies a dominant position in the market, in fact, its throne has been crumbling.
Take the sales of Hongguang MINI EV last year, last year (2021) in December, Hongguang MINI EV achieved a good result of 50561 vehicles, directly in the field of new energy, not only that, this achievement in the field of cars is also directly Xuanyi's perennial first to pull down the Horse, Hongguang MINI EV also directly won the first place in the December sales car rankings. But unfortunately, in January of this year (2022), Hongguang MINI EV sales ushered in a cliff-like decline, January sold 26682 vehicles, although it seems that this achievement is not bad, and still occupies the first position in the field of new energy vehicles, but this sales compared to the previous sales, but there is a clear downward trend, it should not be said, Hongguang MINI EV should be a little nervous.
In fact, what caused the current situation is still due to the suppression of new forces in major car manufacturing, and Hongguang MINI EV faces too many competitors, so that consumers will choose the best when faced with choice. As far as the current competitors of the Hongguang MINI EV are concerned, in some respects it is really weaker than other models. Moreover, the mini car market is still very large, for example, the young people who have just been born in society, relying on the first bucket of gold earned in life, buy a cute car to walk. There are also some housewives who drive this car to pick up the baby to buy vegetables, it is indeed very convenient, then in the case of such a good market, Hongguang MINI EV sales are declining, and indeed you should think carefully about the countermeasures!
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