300,000 class luxury brand models, the competition between BBA has never stopped, of which the Mercedes-Benz C-class has been sought after by many people since its listing, and has won the favor of many consumers with its excellent appearance and configuration. Especially after the completion of the replacement in August last year, the appearance and interior design have moved closer to the new S-class, bringing many surprises to consumers. When it was first listed, there was no penny discount, only 3,000 yuan replacement subsidy. After half a year, we once again investigated its car purchase discount, let's take a look at what new changes, compared to the old opponent is not worth buying?
Selling better than BMW Audi, just because the offer is less?
According to the survey, Mercedes-Benz C-Class sales in January were only 10273 units, compared with BMW 3 Series sales of 24396 units and Audi A4 sales of 16839 units is somewhat inferior, which may have something to do with the fact that the new model will be less preferential soon after the launch. Recently, we visited a 4S store in Beijing and learned that Mercedes-Benz sold a total of 155 cars last month, of which only 13 Mercedes-Benz C-Class sold, accounting for about 8% of total sales, and the sales performance was not good. Judging from the new cars delivered, the best sold is the 2022 C 260 L Sport Version priced at 351,200 yuan, and white is the hot color. It uses a 204-horsepower 1.5T high-power engine, 34 horsepower higher than the entry-level version, more segmented electric sunroof, built-in driving recorder, front mobile phone wireless charging, voice recognition control navigation, navigation road condition information display and other practical configurations, as well as young people's favorite sports appearance kit and sports-style seats, the vehicle cost performance is not bad. However, at present, buying it needs to pay attention to a problem, Mercedes-Benz C-class only part of the configuration of the model has a car, no existing car needs to wait for 15 days.
Who are the people who buy the Mercedes-Benz C-Class, and which cars will be considered?
Buying a new Mercedes-Benz C-class of this part of the consumer, first of all, pay more attention to the cost performance, more than 300,000 yuan to buy a Mercedes-Benz medium-sized car Temptation is indeed not small. They are very interested in the Mercedes-Benz brand power, appearance, and high-tech interior. People who buy the Mercedes-Benz C-Class will compare with the two old rivals of the Audi A4L and BMW 3 Series.
The new Mercedes-Benz C-Class, whether it is the exterior design or the level of interior configuration, is well done, compared to the same level of Audi A4L is more attractive. However, there are still many people who choose the opponent Audi A4L, which is the largest discount model in the BBA medium-sized sedan, the discount is about 60,000 yuan, there are existing cars to mention, and more configurations can be enjoyed at the same price. Therefore, from the perspective of cost performance, there is also a case of choosing Audi A4L to abandon the Mercedes-Benz C-Class.
There is a consumer to buy a car budget of about 300,000 yuan, want to buy a luxury car, originally looked at the BMW 5 Series, but calculated down to feel a little over-budget, every month to repay the loan is a bit difficult. Later, I looked at the BMW 3 Series and Mercedes-Benz C-class lower-level cars, bmw 3 series currently has more than 30,000 terminal discounts, but the car needs to wait more than a month. In terms of styling design, he prefers the exterior interior of the Mercedes-Benz C-class, and the power control is also acceptable, plus the current discount situation is also good, so there are also cases of direct booking.
The cash discount is 35,000 yuan, and the hot sale is less than 360,000 yuan
We learned from a 4S store in Beijing that in the hot-selling 2022 C 260 L Sport Edition as an example, its current car purchase discount is 35,000 yuan, there are 2,000 yuan replacement subsidies, and there are 3 ways to buy a car:
1, full payment direct purchase, the guidance price of 351200 yuan on the basis of the preferential 35000 yuan, plus the purchase tax of 27026 yuan + insurance premiums of 11000 yuan + 3000 yuan of licensing fees, landing about 357226 yuan.
2, buy in installments, the discount is also 35,000 yuan, but you need to pay an additional 13,280 yuan of loan interest. 30% down payment, there are two options for 24 installments and 36 installments, the down payment is 94860 yuan, and the monthly payment is 9223 yuan and 6148 yuan respectively. 50% down payment, there are two options for 24 installments and 36 installments, the down payment is 158100 yuan, and the monthly payment is 6588 yuan and 4392 yuan, respectively.
3, the replacement of old cars to buy, the guidance price on the basis of the preferential 35,000 yuan + replacement subsidies of 2,000 yuan, landing about 355226 yuan.
Used car residual value
We found the Mercedes-Benz C-Class 2020 C 260 L Sport Edition from the current mainstream used car platform, which landed at a price of about 380,000 yuan that year, traveled 12,000 kilometers in less than two years, and is now quoted at 288,800 yuan.
Vehicle maintenance part, Mercedes-Benz C-class each maintenance cycle is 10000 kilometers once, small maintenance costs of about 933 yuan, medium maintenance is about 1717 yuan, large maintenance is about 2460 yuan. Based on the three-year driving of 60,000 kilometers as a car cycle, the three-year maintenance cost of mercedes-Benz C-class is about 14697 yuan, and the average annual maintenance cost is about 4899 yuan.
brief summary:
After the new Mercedes-Benz C-Class upgrade, the appearance and interior are moving closer to the S-class, and the luxury of the interior is still the same level ahead. In terms of car purchase discounts, Mercedes-Benz C-class discount of 35,000 yuan has a car, which is much better than when it was just listed without a discount and no car. However, from the sales point of view in January this year, the sales of the Mercedes-Benz C-class are not half of the BMW 3 Series, so why is this? First of all, the terminal discount of these two cars is similar, and the styling design has its own characteristics, but the 1.5T+48V light hybrid equipped with the Mercedes-Benz C-class is not as strong as the 2.0T+8AT of the BMW 3 Series. Then there is the BMW 3 Series in more aspects to cater to the preferences of the consumer market, the overall performance is better, and it is easy to understand that the sales volume is leading at the same level.