Since its launch in September last year, Dongfeng Citroen Versailles C5 X has been sold for a period of time, and the cumulative sales volume has exceeded 13,000 units by the end, which is very good, thus becoming the most successful model launched by Dongfeng Citroen in the past seven years. In addition to the Versailles C5 X setting a sincere price, the clever product positioning is also one of the reasons for its popularity. However, for the highly competitive joint venture B-segment market, it seems that these reasons are not enough. So the question is, which users abandoned the American and Japanese B-class cars and chose the Versailles C5 X? Next, we will talk about this topic in combination with car purchases, discounts, etc.
The total sales volume of a single store is 47 units, and the Versailles C5 X accounts for more than 30%
Judging from last year's sales, the Versailles C5 X sold more than 5,400 units in December last year, and the cumulative sales volume of the whole year exceeded 13,000 units. Compared with the current sales of the mainstream first-line joint venture B-class car Toyota Camry, which exceeded 200,000 yuan last year, it is less than a fraction. However, after all, the Versailles C5 X was only launched in September last year, and it is not easy to achieve this result as a model of Dongfeng Citroën backwater battle.
By investigating the sales data of Dongfeng Citroen's 4S stores in Beijing, we learned that one of the stores sold a total of 47 cars last month, and the Versailles C5 X sold 15 units, accounting for more than 30%, which is quite eye-catching in the entire brand.
Among the Citroen Versailles C5 X products, the best-selling one is the "2021 1.6T Collar Extraordinary", which is the sub-highest model of the whole series. The main reason is that the medium and low-end models are actually equipped enough, many practical configurations, scientific and technological configurations have achieved standard, and the medium-sized models even have driver assistance systems and full-speed adaptive cruises, which is quite sincere. However, it is not equipped with practical configurations such as electric trunks and front seat heating, and some do not meet the status of B-class cars. The configuration of the top model is rich enough, and it is not expensive compared to the second top, but most users feel that the configuration increment is not helpful for daily use. So the "2021 1.6T Collar Extraordinary" is completely enough.
The parity price has been sold for almost 5 months and is still firm, but it is good that there are installments of interest-free
Versailles C5 X has been sold for nearly 5 months since its listing, because the heat has been quite high, so the price is firm, but fortunately there are some interest-free policies in terms of loan purchases, the specific market is as follows:
First, buy a car in full
No discount, taking the "2021 1.6T leading extraordinary" as an example, the hard cost includes insurance costs (about 5500 yuan), license fees (about 1000 yuan), purchase tax (about 14846 yuan), and the final landing price is about 195046 yuan.
Second, buy cars in installments
There is also no preferential treatment for installment car purchases, but the manufacturer provides a financial policy of 70,000 24 installments of interest-free loans, almost a down payment of just over 100,000 yuan, and a monthly payment of less than 3,000 yuan for 24 installments. It is worth mentioning that the Versailles C5 X installment car purchase not only has 24 interest-free periods, the handling fee is also free, if it is replaced by other models without interest-free / fee-free, the landing price is at least a few thousand. Details can be found in the following table:
Compared with the previous Versailles C5 X current car shortage, difficult to pick up the car, the current situation is much better, all versions of the store have existing cars, but it should be noted that Versailles C5 X is still insufficient production capacity, so once the car is sold out, then the scheduled cycle will exceed 30 days.
Quite cost-effective, but the affordable purchase is a barrier, good in that there is interest-free
According to our understanding, most of the users who choose Versailles C5 X are young families and mainly working class, so buying a car pays great attention to cost performance, hoping that at the same price, the vehicle can have highlights in terms of power, configuration, space and so on. In addition, the appearance is also one of the keys to choosing a car, after all, young people do not like too old-fashioned cars, these aspects versailles C5 X is more suitable.
From the perspective of product strength, Versailles C5 X shows great sincerity, as a medium-sized car, the starting price of less than 150,000 yuan, has been the same as most joint venture A-class cars, this alone can attract many users. At the same time, the Versailles C5 X has a very special shape, taking into account the elegance of the station wagon and the trend of crossovers, coupled with the inherent romantic feeling of French cars, consumers will not resist. This is also one of the main reasons why many users give up American cars and choose it. In addition, compared to the Japanese B-class car, the Versailles C5 X is more cost-effective in terms of configuration/price, and the Versailles C5 X can be much cheaper under the same configuration.
However, due to brand reasons, most friends in the versailles C5 X no discount, the heart of some drums, after all, the affordable price to buy French car, in the current view is the need for courage, fortunately at the critical moment the manufacturer sent a "foot in the door", installments of interest-free to dispel some people's concerns. So for them, choosing the Versailles C5 X is a good choice.
Finally, we summarize the car information of the Versailles C5 X and the mainstream Japanese B-class Toyota Camry
Versailles C5 X maintenance cycle of 7500 km or 6 months, the price of small maintenance is about 400 yuan, and the maintenance cost of 60000km for three years is about 8054 yuan, an average of about 2685 yuan per year, which is a normal level in the joint venture B-class car.
Toyota Camry maintenance interval of 10,000 kilometers or 12 months, small maintenance costs of 874 yuan, three years of driving 60,000 kilometers of maintenance costs of about 5676 yuan, an average of about 1890 yuan per year, cheaper than the Versailles C5 X.
In addition to the problem of car use, the vehicle salvage rate is also of great concern to everyone, but this time because the Versailles C5 X has been on the market for less than 5 months, the number of models is not large, so there is not much reference significance.
summary:
For consumers who do not like the United States, buy Japanese B-class cars and have limited budgets, the emergence of versailles C5 X seems to bring a third choice. Unique design, cheap price, rich configuration, etc., so that many users moved. However, the price of french brands + firm makes people hesitate, but it is good that interest-free and fee-free are quite sincere. So on the whole, the Versailles C5 X of about 170,000 yuan does solve the embarrassment of many people's car purchases, which is a better choice.