A few days ago, the Association announced the January 2022 Retail Sales Ranking Express. According to the data, the domestic narrow passenger car market sales reached 2.079 million units in January, down 5.0% year-on-year and down 1.3% month-on-month. Among them, MPV sales in January were 101,000 units, down 10.5% year-on-year and 4.5% month-on-month. Below, let's talk to "Car Circle" to further understand the situation of the list.
M8 plummeted, Trumpchi also learned Tesla?
As one of the few car companies in China that performs well in MPV, GAC Trumpchi is indeed a fragrant feast in the market driven by M6 and M8. However, from the January sales list, it can be found that although Trumpchi M6 and M8 have successfully entered the list, the sales growth rate is very different, quite Tesla's "riot operation" feeling.
Why? According to the data, the monthly sales of the Trumpchi M6 reached 6311 units, an increase of 63.8% year-on-year. The monthly sales of the Trumpchi M8 were 2009 units, down 63.8% year-on-year. Trumpchi M6 single-month sales exceed Trumpchi M8, which is relatively rare. In order to balance the terminal sales of Model 3 and Model Y, Tesla will also take similar measures to deliver relatively concentrated sales of the two vehicles. Here, the circle brother can't help but ask: "Is it true that GAC Trumpchi is to deliver the Trumpchi M6 centrally this month?" ”
Xena proves itself with sales
In fact, for the Sena car, the controversy has always existed. The biggest point of controversy for Xena is the price increase storm. Xena domestic production, so that many consumers pay more attention to the MPV market. At the same time, it has also nourished the confidence of GAC Toyota to increase prices. It is undeniable that Xena's product strength is still there, especially the excellent space performance and the blessing of the 2.5L dual engine system, which can be said to directly hit the consumer's pain points of space and fuel consumption. Of course, the ordinary interior materials are also very obvious shortcomings, but these consumers recognize.
The only thing you can't stand is that when you're ready to place an order, dealers have all sorts of markups. Toyota's eating appearance is really a bit ugly. It is precisely because of this that Xena's terminal sales have been very sluggish. However, as dealers began to relax, Xena's terminal sales also began to pick up. Official data shows that Xena sold 5,399 units in January, while retail sales of 4,329 units in January were also back to normal levels. Brother Circle just wants to say more, is it not good to be friends with consumers?
The low-end market is losing ground
From the list, we can also find that the low-end MPV market is losing ground. Although Wuling Hongguang ranked first in the list with 26,000 units, sales fell by 13.8% year-on-year. However, the car carries more of the just-needed attributes such as entrepreneurship, and it is relatively stable. However, the days of other models are not so good.
"Car One Circle" believes that the sales volume of the MPV market continues to be sluggish, which has a lot to do with the general environment. On the one hand, consumer demand for this market is upgrading, which accelerates the upgrading and elimination of some products. On the other hand, especially in the case of chip shortage, the focus of manufacturers may be more inclined to mainstream market segments such as cars and SUVs, and the tilt in terms of resources is relatively small. However, it is certain that the mid-to-high-end MPV market will gradually improve.