Last night, Honor officially announced that the new generation of flagship Honor Magic4 series will be released at the MWC World Mobile Communications Conference in Barcelona, Spain, at 8:00 PM Beijing time on February 28. The author believes that the reason why Glory set this conference in Barcelona, Spain, is to create a better high-end image for its return to the European market.
As we all know, in the Honor model, the Magic series belongs to the real flagship, and its configuration in all aspects will reach the top level, so what are the highlights of the new generation of flagship Magic4 series?
First of all, from the official release of the warm-up video, the glory Magic4 series is still the main image capability, some digital bloggers have also previously revealed that the machine will be equipped with this year's scarce periscope telephoto lens, in addition to the blessing of new technologies, it can be seen that the performance of the new series of new machines in the image is worth looking forward to.
Honor Magic series new products will bring Magic4, Magic4 Pro and Magic4 to the best version of the three models. In terms of performance, the Honor Magic4 should be equipped with the Tianji 9000, and the Magic4 Pro and Magic4 To Perfection Edition will be equipped with the Snapdragon 8 processor. At present, the Internet has also exposed the poster of the suspected glory Magic4 series, from the picture, the entire front of the Magic4 series is all screens, perhaps using a streamer four-curved screen, the middle double digging hole, the surrounding border is also very well controlled.
Taking the oversized cup Magic4 to the best version as an example, it is revealed that the front or 6.78-inch BOE AMOLED micro-curved screen supports LTPO2.0 technology, supports 120Hz adaptive refresh rate and 360Hz touch sampling rate, and the resolution is 3200×1440. In addition to the Snapdragon 8Gen1 processor, it is also equipped with LPDDR5+UFS3.1, rear 50 million pixel quad main camera, support 100 times digital zoom, 13 million front dual camera, battery capacity of 4800mAh, with 100W wired fast charging.
From the current exposure of the configuration, the Honor Magic4 series has been upgraded in all aspects, under normal circumstances, the configuration upgrade also means that the pricing will rise, but there is news that the Honor Magic4 series will adopt a strategy of increasing the amount without increasing the price, which is consistent with the release price of the Honor Magic3 series, that is, from 4599 yuan. Of course, the specific pricing will have to wait until the conference.
The author believes that the glory Magic4 series to take the increase in the amount of no price strategy is not impossible, after all, the current competition in China's high-end market is becoming more and more fierce, the major domestic manufacturers have launched an attack on the market, want to stand out in such a big environment, low-cost play is undoubtedly beneficial and harmless, think of the arrogant Apple is doing this, the increase in the amount of iPhone13 also reduced in price in the domestic big sale, but also help Apple re-ascended to the throne of the first domestic shipping manufacturer.
It is foreseeable that with the arrival of the Magic4 series, Honor's product matrix in the high-end market will expand again, which will inevitably promote Honor's mobile phone sales and market share in the high-end market.