In recent years, the market and consumers have seen the development and progress of Chinese brand automobile companies for all to see. On the one hand, Chinese brand automobile companies continue to increase investment in technology research and development; on the other hand, the products and marketing of Chinese brand automobile companies are more localized, winning the trust and choice of more domestic consumers. Among these Chinese brand automobile companies, Geely Automobile is the most typical representative.
Geely Automobile, which ranked in the top three of the passenger car sales list in 2021 and won the chinese brand car sales championship for five consecutive years, ushered in another opening in the Year of the Tiger in 2022. In January 2022, Geely Automobile sold 146,400 units, especially the sales of new energy vehicles, which increased by an astonishing amount, and the growth rate of pure electric models reached 641%.
So, why can Geely Automobile be so aggressive?
The answer is only four words: technology empowerment.
China Star leads the brand upwards with technological empowerment
In recent years, the consumption upgrade trend of the domestic automobile market is obvious. Based on this, in recent years, Chinese brands are going up. The Geely China Star series, led by Geely Xingyue L, has become the technical director of the high-end geely automobile brand.
So, why can the Chinese star take on this heavy responsibility? Or because of Geely Automobile's technical empowerment.
So, what are the core technologies of the Chinese Star Series?
Here, take the first model of the Chinese star, the Star More L, to analyze it.
First of all, it is the fine technology of manufacturing plants.
Geely Automobile's Xi'an plant is the "delivery room" of Xingyue L.
As the saying goes, a glimpse of the whole leopard. We can see from a few figures how sophisticated the technology of this manufacturing plant is.
First number: 0.5. In the assembly process, the error level can faithfully reflect the exquisite degree of workmanship of a car. In Xingyue L, which is off the production line of Geely Automobile's Xi'an manufacturing base, the cumulative error of the vehicle parts ± 0.5mm, which is only equivalent to the accuracy error of half a hair.
Second number: 100%. In the welding process, the welding automation rate of Xingyue L vehicle has reached 100%, which has the most advanced welding process planning level of Geely Automobile Group. Even in the flow trough of the side D-pillar, the "Aplus welding process" that was originally only available in luxury cars was applied. It takes only 4 milliseconds and a high-current welding process to make the welding surface as smooth as a stamp.
Third number: 120. In the coating process, including electrophoresis, sealing, topcoat and other three major process sections, by 120 sets of robot systems in series, to achieve fully automatic production; and the vehicle automatic spraying, the use of the world's most advanced B1B2 water-based no-middle coating process, in order to ensure the ultimate quality of paint quality at the same time, effectively reduce pollutant emissions, VOC emissions are less, save energy consumption, compared with the traditional process emission reduction of about 30%.
Such a manufacturing process can forge high-end models of Chinese brands that are widely praised by the market and consumers.
Secondly, it is the high-tech of the power system.
As a domestic high-end SUV, the strength of the power system is directly related to whether Xingyue L can occupy the commanding heights of this brand.
The entire Hoshigoku L series uses 2.0T Drive-E series engines, which are derived from Volvo's technical feedback. Depending on the drive type, different power outputs and gearboxes are available. The front-drive version is 218 hp, 325N·m, with a 7-speed wet dual-clutch transmission, while the four-wheel drive version is 238 hp, 350N·m, equipped with Aisin 8AT transmission and BorgWarner timely four-wheel drive system.
Third, it is the black technology of intelligent networking.
Xingyue L is equipped with the strongest car-grade Qualcomm Snapdragon 8155 chip, which supports 5G high-speed network and drives multiple screens with one core. At the same time, it is also equipped with the Geely Galaxy OS system, which can realize the four-screen linkage of IMAX triple screen and 25.6-inch AR-HUD - creating the smart cockpit with the largest "screen ratio".
It is precisely because of the fine technology of the manufacturing plant, the high technology of the power system, and the black technology of the intelligent network that the market heat of the Chinese star series has been achieved. Geely China Star series sold more than 25,000 vehicles in January, with cumulative sales of more than 300,000 vehicles, leading the high-end series of Chinese brands and becoming Geely's brand totem.
At the same time, China Star's Xingyue L, Xingrui, Xingyue S and Xingyue L Thor Hi · X oil-electric hybrid version has built a product layout of cars + SUVs, fuel + new energy, performance + energy saving.
New energy has full of energy with technological empowerment
Under the trend of new energy tide, Geely Automobile relies on long-term technology accumulation to empower new energy vehicle technology and release Thor Power.
What is Thor Power's superiority? According to reports, the "Thor Power" product matrix includes Thor Intelligence Engine Hi · X hybrid system, high-efficiency transmission, high-efficiency engine and the new generation of electric drive unit "E-drive". Among them, Ray's Mind Qing Hi · As a world-class modular intelligent hybrid platform, X includes a 1.5TD/2.0TD hybrid engine, as well as a DHT (1-speed transmission)/DHT Pro (3-speed transmission) hybrid special transmission, supporting full coverage of A0-C class models, while covering HEV, PHEV, REEV and other hybrid technologies. Ray's Mind Hi · X has six major hybrid industry ceiling-level technologies, becoming a world-class modular intelligent hybrid platform, setting a number of world firsts, and comprehensively surpassing Japanese hybrids in core technology.
It is with the empowerment of Geely's technology that Thor's mind is hygienic Hi· X 3-speed hybrid electric drive DHT Pro also won the title of "Lopal Cup Fifth World Top Ten Transmissions and Electric Drives", becoming a new strength faction of China's new energy vehicles.
Under the empowerment of Raytheon Power System, the sales of new energy vehicles under Geely Automobile are rising steadily. Extreme Krypton, Geometry, Ruilan, etc. have good market performance.
Extreme Kr delivered 3,530 vehicles in January. Since the start of deliveries in October 2021, Extreme Kr has achieved the milestone of more than 10,000 cumulative deliveries in just 110 days, continuing to set a record for the fastest delivery of high-end smart electric brands.
The Geometry brand sold 10,229 units in January, bringing users a cost-effective pure electric choice.
Geely Automobile's new generation of power replacement travel new potential energy - Ruilan Automobile, sales in January 1,683 vehicles, creating a new pattern of power replacement in the new energy era.
According to the latest data released by the Association of Automobile Manufacturers, in January 2022, Geely Automobile ranked fifth in the sales list of new energy manufacturers with a performance of 16,592 vehicles, with a year-on-year increase of 489%, which is also the largest year-on-year increase among the top 15 manufacturers.
Under the technical empowerment of Geely Automobile, Geely New Energy has accumulated a lot of money, made a late move, and has full staying power.
Export volume continues to rise based on technology empowerment
While deeply cultivating the domestic market, Geely Automobile's strategy of going out has not slackened for a moment.
Due to the empowerment of technology, Geely Automobile continues to attack the city and expand the territory overseas.
For example, in the Philippine market, which is also in Asia, Coolray's sales continued to be the first in the SUV segment in January this year; Okavango and Azkarra also climbed to the fourth place in sales in their segments.
For example, in the South American market, Coolray models have entered Chile, and the quality of the cross-level has been warmly received and recognized by local consumers, and the sales volume has pointed to the top five monthly thrones of the Chilean market segment.
In addition, Tugella (Xingyue), which is also Geely Automobile's "going to sea" fist product, has also won the recognition of overseas professional automotive media, and successfully won the "honor of the best Chinese car in Russia in 2021".
Thanks to Geely Automobile's technological empowerment, Geely Automobile exported 13,900 units in January, an increase of 38.5% year-on-year, showing its international competitiveness.
summary:
Technology has become the first label of Geely Automobile. Due to the empowerment of technology, Geely has won the first place in The sales of Chinese brand cars for five consecutive years.
Where is Geely Auto's empowerment? The China Star series and Thor Power System are the integrators of Geely Automobile. Under the high-end leadership of China Star and the empowerment of Leishen Power System, Geely Automobile's domestic market and international market rushed in both directions and achieved a good start in January.
Auto observers believe that geely's start to the Year of the Tiger is just a good start to the year. With technology empowerment, under the leadership of China Star High-end, under the empowerment of Leishen Power, and under the power of the international market, Geely Automobile in 2022 may bring greater surprises to the market and consumers.