If you don't adjust the price, Range Rover sold the Bentley price.
Just today, Land Rover released the pre-price of the flagship model Range Rover, the new car pre-sale 209.88-251.88 million yuan, the pre-sale for the top model, so in the price does not want to be with the BBA in the slightest meaning.
The subsequent entry-level model will be released at the end of March, and the Range Rover family will officially debut at this year's Beijing Auto Show.
In fact, as the flagship model of Land Rover, the Range Rover has always been very rich in product layout planning, and the current range Rover has a guiding price of 1.22 million to 3.27 million, and the top model easily surpasses bentley Bentayga.
The core reason for the higher price is that the current Range Rover is equipped with a 5.0T large-displacement turbocharged engine, and the V8 version of the Range Rover also provides an extended version, which is indeed very high at the administrative level, and the domestic top-end model has exceeded 3 million, becoming the second most expensive luxury SUV after Cullinan.
But it is worth mentioning that the overseas version of the Range Rover is not such a high social status. For example, the Range Rover in the U.S. market is priced at $100,000-180,000, compared to Bentley Bentay's price of $250,000.
Land Rover is really different from Bentley.
Bentley's global pricing is more precise and strategic, after all, it is backed by the Volkswagen Group, Bentley's positioning is super luxury, without having to carry profit targets and not having to complete the sales targets that cannot be completed.
As an independent operating brand, Land Rover has an important task of profitability and sales within the Tata Group, especially Range Rover, after all, in the global market, Land Rover's high-end models are becoming less and less, and Range Rover, as a strong member, needs to make more profits for Land Rover.
This allows us to see that the Land Rover Range Rover, which is priced at the highest price of 180,000 yuan in overseas markets and 70,000 US dollars lower than the Bentayga price, has even easily surpassed bentley Bentayga in domestic pricing.
Of course, although the price of the new Range Rover is still not low, this generation of model design has been praised by many people as the peak model.
For example, in the design of the power system, the V8 version is equipped with a twin-turbo engine with horsepower of up to 530 Ps and a torque of up to 750 Nm, and with the help of the dynamic start mode, the acceleration of 100 kilometers has reached 4.7 seconds.
For example, the shape design is more linear and exquisite, equipped with intelligent digital LED headlights and 22-inch dark gray contrast diamond cut wheels, the vehicle design is more youthful style.
At the same time, the interior is more luxurious, the front seats are equipped with 24-way electric adjustment and massage functions, and the material, screen texture and reaction speed have been upgraded, and it is clear that this set of interior design is indeed more imposing than the BBA flagship model of the same size.
Needless to say, as the flagship model Range Rover posture is not low, but for domestic users the price is extremely unfriendly, has been known as one of the models with the highest price difference at home and abroad, overseas pricing of 100,000 US dollars of vehicles but in the domestic pricing of 630,000, but the price of the Range Rover has reached 1.2 million, the price has at least doubled, and this is still the 3.0T version.
The overseas 5.0T version starts at 140,000 to 2.5 million in China, and such a price can already buy Bentley Bentayga, and Benta's overseas price is 250,000 US dollars.
Such a huge price disparity makes the Range Rover have two extreme evaluations, in addition to Rolls-Royce, Bentley' most luxurious vehicles, but also the largest price disparity, the most profitable luxury SUV.